do's and don'ts in social media for your company's employees
TRANSCRIPT
Internal Social Media Guidelines are indispensable for 2 main reasons:
1. CREATE BRAND AMBASSADORS: The internal experts in the company can become online promoters of your brand through impeccable social media posts.
2. BUILD CREDIBILITY & WORD OF MOUTH: Good social media activity among employees of the company increases the opportunity of getting noticed online and being consistent at it results in trust towards your company.
DO
Encourage people to update their job title on social networks, but to keep in mind to state that they are publishing their own opinions.
DON’T
Don’t allow people to post content that reasonably could be viewed as obscene, malicious, threatening or intimidating or might constitute harassment or bullying.
DO
Allow people to post about company culture, offices, team mates etc. in appropriate photos or status updates.
DON’T
Don’t let employees reply to questions or to negative comments on the official pages.
DO Make sure employees know the difference between personal posts and work-related posts. For example, they can have a separate album on Facebook with work related photos, or use a hashtag on Twitter to determine the post’s affiliation (#work, #worklife, #officelife, #officefun etc.)
DON’T
Employees should not give advice to clients via social media. Remind people that they should forward any questions they receive to the appropriate department/people.
DO Allow employees to tag the page in the description of their work-related posts, whether it’s on Instagram, Facebook or Twitter.
DON’T
Don’t have a policy prohibiting negative conversations with or about co-workers or supervisors in social media.
DO Set up an informal topic group on Facebook where employees can share interesting things they find or organize internal events. They can also share external events they could participate in as a team, take decisions about office stuff (by asking questions with multiple answers where they can vote), or share photos.
DON’T
Don’t let any incorrect, confidential or non-public content about the company or your clients be posted on social media; make sure employees know exactly what the conduct is and where the company stands.
DO Reward the people who have a good social presence and engage with the brand. You can recognize top social media stars in company emails and even send out small prizes if you have the budget (a cup with a Facebook logo on it, a Twitter pillow etc.)
DON’T Don’t encourage a cocky attitude of the employees when it comes about the product they are working on.
DO Define an acceptable extent of social media use during office hours.
Don’t encourage over-use of social media. Unless they are an authorized Social Media Manager, let people know that social media should not affect their job performance. A re-Tweet or a Favorite is always appreciated, but it doesn’t mean they have to be online 24/7.
DON’T
Read our blog post to find out more about building a social media guideline for your employees!
DO