kidznotes brand do's & don'ts

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DOs & DON Ts

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I had a blast rebranding KidZNotes, an El Sistema-inspired nonprofit 501(c)3 organization that fights poverty and encourages positive decision making by instructing and engaging children in classical orchestral music.

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Page 1: Kidznotes Brand Do's & Don'ts

DOs&

DON Ts

Page 2: Kidznotes Brand Do's & Don'ts

COLORS

MAIN BLUEC:90 M:34 Y:0 K:0R:0 G:135 B:204PMS: Medium Blue U

BLACKC:0 M:0 Y:0 K:100R:0 G:0 B:0PMS: Black

DARK BLUEC:100 M:54 Y:5 K:0R:0 G:109 B:176PMS: 300 U

DARK GREYC:0 M:0 Y:0 K:88R: 70 G:69 B:71PMS: Black 6 U

LIGHT BLUEC:75 M:14 Y:0 K:0R:0 G:168 B:336PMS: 2995 U

GREYC:0 M:0 Y:0 K:61R:126 G:128 B:131PMS: 425 U

REDC:0 M:86 Y:92 K:0R:240 G:76 B:45PMS: Bright Red U

LIGHT GREYC:0 M:0 Y:0 K:50R:147 G:149 B:152PMS: 7539 U

Page 3: Kidznotes Brand Do's & Don'ts

LOGOHorizontal

Page 4: Kidznotes Brand Do's & Don'ts

LOGOVertical

Page 5: Kidznotes Brand Do's & Don'ts

FONTQuicksand is a free Google font that can be used for the web and for print.

For headlines

For body copy

Headline of a Story

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()_+{}:”<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()_+{}:”<>?

Page 6: Kidznotes Brand Do's & Don'ts

DOs DON’Ts

Blur parts of busy photos to help white font stand out.

White on the blue shape is OK. Red on blue or blue on red doesn’t work.

Drop shadows and bevels should be avoided.

You can use blue or white, rounded, asymmetrical shapes to separate information and add visual interest.

Only use red as an accent color.

Headline of a Story

Page 7: Kidznotes Brand Do's & Don'ts

SHAPESThe slight diagonal solid colors with rounded edges echoes the rounded icons and logo and creates a dynamic way to separate information.

Headline of a StoryNem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis aut quiatem sincium

quaeper natures iunt, tecum net aut officit am quiatis aut harum ex earchicid magnam volecatio.

Tiatquo est ipsanda ecUllabor as et alitate reris apellia ipsandit harum dolessunt in estorum quamus

nos si odis eturita imet, offic to quaesti aspiene sectorerum et estinverum volum qui ilibearum etur

sectas dolorume volore omnimin ende dignimint experio nsedicia cum nobis que omniet eatur? Quidunt

pore eosseniet quo omnisti aut repudae consequis est audae ventiorro minvelitiae ipsa acientotas dem

nam dolesto entorum velit eni omnihicia in et aut ametus.

Page 8: Kidznotes Brand Do's & Don'ts

SHAPES WITH MUSICAL ICONSWhen using shapes, adding icons to the shape (protruding out, not floating next to the shape) can liven up the design, especially if there are no photos.

NOTE: The logo can stand on it’s own without kids icons.

Headline of a StoryNem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis aut quiatem

sincium quaeper natures iunt, tecum net aut officit am quiatis aut harum ex earchicid

magnam volecatio. Tiatquo est ipsanda ecUllabor as et alitate reris apellia ipsandit harum

dolessunt in estorum quamus nos si odis eturita imet, offic to quaesti aspiene sectorerum

et estinverum volum qui ilibearum etur sectas dolorume volore omnimin ende dignimint

experio nsedicia cum nobis que omniet eatur? Quidunt pore eosseniet quo omnisti aut

repudae consequis est audae ventiorro minvelitiae ipsa acientotas dem nam dolesto

entorum velit eni omnihicia in et aut ametus.

Page 9: Kidznotes Brand Do's & Don'ts

SHAPES (GRAYSCALE)

Headline of a StoryNem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis aut quiatem sincium

quaeper natures iunt, tecum net aut officit am quiatis aut harum ex earchicid magnam volecatio.

Tiatquo est ipsanda ecUllabor as et alitate reris apellia ipsandit harum dolessunt in estorum quamus

nos si odis eturita imet, offic to quaesti aspiene sectorerum et estinverum volum qui ilibearum etur

sectas dolorume volore omnimin ende dignimint experio nsedicia cum nobis que omniet eatur? Quidunt

pore eosseniet quo omnisti aut repudae consequis est audae ventiorro minvelitiae ipsa acientotas dem

nam dolesto entorum velit eni omnihicia in et aut ametus.

The slight diagonal solid colors with rounded edges echoes the rounded icons and logo and creates a dynamic way to separate information.

Page 10: Kidznotes Brand Do's & Don'ts

SHAPES (GRAYSCALE WITH ICONS)

Headline of a StoryNem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis aut quiatem

sincium quaeper natures iunt, tecum net aut officit am quiatis aut harum ex earchicid

magnam volecatio. Tiatquo est ipsanda ecUllabor as et alitate reris apellia ipsandit harum

dolessunt in estorum quamus nos si odis eturita imet, offic to quaesti aspiene sectorerum et

estinverum volum qui ilibearum etur sectas dolorume volore omnimin ende dignimint experio

nsedicia cum nobis que omniet eatur? Quidunt pore eosseniet quo omnisti aut repudae

consequis est audae ventiorro minvelitiae ipsa acientotas dem nam dolesto entorum velit eni

omnihicia in et aut ametus.

When using shapes, adding icons to the shape (protruding out, not floating next to the shape) can liven up the design, especially if there are no photos.

Page 11: Kidznotes Brand Do's & Don'ts

SHAPES (WITH PHOTO)

Headline of a StoryNem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis

aut quiatem sincium quaeper natures iunt, tecum net aut officit am quiatis

aut harum ex earchicid magnam volecatio. Tiatquo est ipsanda ecUllabor

as et alitate reris apellia ipsandit harum dolessunt in estorum quamus nos si

odis eturita imet, offic to quaesti aspiene sectorerum et estinverum volum qui

ilibearum etur sectas dolorume volore omnimin ende dignimint experio nsedicia

cum nobis que omniet eatur? Quidunt pore eosseniet quo omnisti aut repudae

Page 12: Kidznotes Brand Do's & Don'ts

SHAPES If photo is too busy you can place information inside of the shape.

Headline of a Story

Nem harcimus, quate volorib usdantu ritistis abor acesti blaccatur soluptis aut quiatem sincium

quaeper natures iunt, tecum net aut officit am quiatis aut harum ex earchicid magnam volecatio.

Tiatquo est ipsanda ecUllabor as et alitate reris apellia ipsandit harum dolessunt in estorum quamus

Page 13: Kidznotes Brand Do's & Don'ts

FIN