DO’S DON’TS &

MAURICE CHERRY

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Creative Principal at 3eighteen media

A decade in the email marketing game

GEORGIA DOME, Atlanta Falcons, WebMD, Grady Health Foundation

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WHY DO YOU SEND EMAIL?

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Don’t buy

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An email list

Don’t use your

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personal Address book

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Don’t DO IT.

Grow your list organically

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Use a good

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Service provider

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SURVEY YOUR AUDIENCE SPORADICALLY

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Don’t neglect your

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statistics

CREATE AN EDITORIAL CONTENT PLAN

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personalize Your emails

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Avoid using

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Subject lines

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Check your

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TONE AND SPELLING

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AVOID WRITING

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Email messages

Don’t USE

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“CLICK HERE”

WHO READ THEIR EMAIL

ON THE WAY HERE? #emaildad

Don’t ignore

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CREATE A TEXT-ONLY

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VERSION

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OPTIMIZE YOUR

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Use alt text With all

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Don’t use one

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Giant IMAGE

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Include a

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REPLY-TO ADDRESS

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Don’t make it hard to

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UNSUBSCRIBE

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send your Messages early

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Questions?

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www.3eighteenmedia.com Fb.com/3eighteenmedia Gplus.to/3eighteenmedia @3eighteenmedia