dna hiring @ scale | talent connect anaheim

AppNexus for Talent Connect

AppNexus Inc. — Confidential 2

Brandon Atkinson, Chief People Officer

Lorraine Buhannic, Director, Talent Acquisition Group

October 14, 2015

DNA Hiring @ Scale

#TalentConnect

3 AppNexus Inc. — Confidential

Brandon Atkinson, Chief People Officer

Agenda

Lorraine Buhannic, Director, TAG

Who is AppNexus? What is DNA Hiring?

How to bring DNA hiring to scale? • Build the foundation • Unlock new pools of talent • Engage leadership

is a technology company whose

cloud-based platform enables and optimizes

programmatic digital advertising.

10 AppNexus Inc. – Confidential

up to 5MM queries per second

170TB data processed daily at peak

45BN ads served daily at peak

$2.0BN+ spend through our platform in 2014

23 global offices 6 global

datacenters

1000+

employees

Note: Based on unaudited financial information; subject to adjustments and modifications.

AppNexus is THE Scaled Independent Leader

11 AppNexus Inc. – Confidential

DNA hiring: A Story About Mehran

AppNexus Inc. - Confidential – Not for Distribution 6

[TALENT CONNECT 2015]

#TalentConnect

Defining AppNexus Global Services DNA



UNWAVERING CUSTOMER LOYALTY Earn the unwavering loyalty of our customers

by delighting them through every interaction.

We are a team of multi-skilled,

passionate, consultative

problem solvers dedicated to

making our customers massively

successful

while building a world-class

company together.

GENEROUS CROSS-FUNCTIONAL PARTNER Be generous cross-functional partners committed

to collaboration and the success of all AppNexians.

SCALABLE WORLD-CLASS COMPANY Contribute to building a world-class company with

scalable operational practices and a powerful culture.

2. HOW DO WE MEASURE OUR SUCCESS? 1. WHAT KIND OF TEAM ARE WE?

#TalentConnect



Analytical Horsepower

Customer Service Gene

Rock Star Potential

Team Specific

AppNexian Values

#TalentConnect

Defining AppNexus Global Services DNA

3. HOW DO WE IDENTIFY SERVICES TALENT AT SCALE?

Developing this into a Companywide Hiring Philosophy



VALUES FIRST We look for people who are driven

to learn and teach,

to make greatness happen

despite obstacles and failure,

to see and improve

the whole system, and

to empower the success of others.

SEEK DIVERSITY We grow teams of individuals who

have different styles, perspectives,

experience, backgrounds, skills,

and personalities. We believe

diversity, in all its forms, promotes

innovation and creates better

business outcomes.

HIRE FOR POTENTIAL We recognize that to identify great talent

previous experience is not nearly as important

as capabilities, passions and values – so we

hire for those qualities. We believe in

identifying and investing in those who have

the potential to be truly great.

BE INSPIRED There is something about everyone we work

at AppNexus with which inspires us in some

way, big or small. It could be a personal

passion, a professional skill, or simply an

infectious optimism. We don’t settle for “the

person can do the job”; we insist on being

inspired! #TalentConnect

The 2015 Challenge



773 total

employees

at the end

of 2014

220 New Hires

in 2014

2014 2015

350 New Hires

in 2015

1000+ total

employees by the end

of 2015

TO DO IN 2015:

Hire 350 people

Fill leadership gaps

Develop talent brand

Enter new talent markets in SF and APAC

Improve data, metrics, and reporting

Improve funnel of diverse candidates

#TalentConnect

What Types of Roles Were We Recruiting?

11

[IMAGE / VISUAL]


AppNexus Inc. — Confidential #TalentConnect

Strategies to Prepare for the 2015 Hiring Surge



Build the foundation Unlock new pools of talent

Engage leadership through data-driven

communication

#TalentConnect

Build the Foundation



Recruiter Recruiter Recruiter

Pooled Sourcing

Pooled Coordination

Recruiter Sourcer

Coordinator

Recruiter

Coordinator

Sourcer

Coordinator

Recruiter

SQUAD ONE: SALES/SERVICES

SQUAD TWO: ENGINEERING

SQUAD THREE: PRODUCT

Ops Marketing

SUPPORT

Sourcer

#TalentConnect



Unlock New Pools of Talent: Hire for Potential

Exceeds Expectations

Drives

Clients to results

Rockstar Potential Uniqueness Analytical

Horsepower

“Digger gene”

Winner’s Head

Proven Ability

Technical excellence

Humility

Committed

Courage Problem-solving skills

Passion for tech

Experience

Able to explain,

discuss, teach a

complicated problem

Consultative Nature

System-level

thinking

Optimism

Self-awareness

Tinker with software Technical Orientation

Intellectual Curiosity

AppNexian Customer Service Gene

Project

Management

Prioritize/Escalate

Authentically caring

True Partner

“Why” before “How”

Communicates Professionally

Obsessive Customer Delivery

Flexible Embraces Transparency

Full-throttle

No Jerks

Loves to learn and teach

Do-it-better Gene

#TalentConnect



Unlock New Pools of Talent: Hire for Potential

#TalentConnect

Com

pete

ncie

s

Co

mp

ete

ncie

s



Unlock New Pools of Talent: Tap into Referrals

38%

29%

18%

9% 6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

EmployeeReferrals

Direct Apps TAG Sourced Agencies Other

Hire Source - 2015

#TalentConnect



Unlock New Pools of Talent: Build a Brand

#TalentConnect


Measuring the right metrics:

• Hiring Velocity

• Hire impact

• Source of hire

• Search of health

• Reasons for decline


Sharing Weekly Results with Executive Team:

Driving Engagement through Data and Communication

#TalentConnect


Hired over 90 people in Q1 and Q2

Launched new partnerships with

GWC and Flatiron School

to diversify pipeline of talent

Built presence in APAC

Source: evansdata.com Improved company-wide

engagement

Results

Grew Company to Almost

1100


Streamlined

engineering and product

hiring experience Maintained high bar for hiring by

focusing on DNA

#TalentConnect


Key takeaways


#TalentConnect

Hire for DNA

Get the foundation right

It’s alchemy!

1

2

3

Questions & Answers

21 AppNexus Inc. — Confidential #TalentConnect

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Recruiting & HR