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Ana Recio SVP, Global Recruiting, Salesforce

In/arecio

An Ecosystem Approach to Close More Passive Talent

Jennifer Johnston Sr. Dir., Global Employer Branding, Salesforce

In/jjjohnstonsf @jjjohnstonsf

In The War for Talent . . . Scarcity is the new reality

Power is Continuing to Shift to the Candidate

Is Your Approach to Recruiting Ready?

In some of the toughest talent segments and toughest locations Our Challenge: Hire 5,000 People This Year

Our Ecosystem Approach to Recruiting

Qualifying and

Mapping

Engaging Employee Experience

Targeted Lead

Generation

Amazing Candidate Experience

Everyone engaged and enabled

to sell our EVP

Across the full lifecycle lead prospect

candidate employee referrer

Prequalified Prospect Nurturing

Define your audience and drive leads in a highly targeted way 1. Targeted Lead Generation

Advertising Research Referrals

Use Data to Disrupt and Change Up Your Tactics

Perception of Hiring Managers

Only people with software sales experience

will succeed here

Reality Common Traits of Top 100

• Salesforce Power User • Monthly Close Cadence

• Storytelling Sales Training

Drive interest only with people with a high probability of hire 2. Qualifying and Mapping

Qualify All Incoming Leads

Map to Campaigns

Feed to Reqs

Build relationships to move people from prospect to candidate 3. Prequalified Prospect Nurturing

#snackables eblasts events

Make hiring managers hiring magnets to close more candidates 4. Amazing Candidate Experience

EVP Certification Hiring managers

are trained on how to sell our product

– #dreamjob

Competencies Interviewing Hiring managers

interview for competencies we know people need to be successful here

Candidate Journey

Hiring managers communicate in a way

that shows we know tables have turned

Communicate Differently with Candidates

Recognize that the tables have turned, up your game, and court the candidate every step of the way: 9Pre-Interview Team Briefing

9Day of Interview: Quick Tips + Closers

9Post Interview: Pre-Emptive Thank You

9At Offer: Ask for the Sale

9At Sign: Personal Congrats & Welcome Aboard

9Pre-Boarding: No Radio Silence! Email Journey Keeps New Hire Informed

Build a killer culture to turn all employees into brand advocates 5. Engaging Employee Experience

Culture: Our greatest asset, core differentiator and the beating heart of our organization so we articulate it and . . . • Hire for Fit

• Immerse New People Quickly

• Live It Every Day – Inside & Out

Our Ecosystem Approach to Recruiting

Qualifying and

Mapping

Engaging Employee Experience

Targeted Lead

Generation

Amazing Candidate Experience

Prequalified Prospect Nurturing

Everyone engaged and enabled

to sell our EVP

Across the full lifecycle lead prospect

candidate employee referrer

How We Measure Success

Enthusiastic Shares Employees enthusiastically share our employer brand content w/their social networks Æ 1 in 4 Employees is a Social Ambassador Fair Reviews Employees give authentic and fair reviews of their experiences working with us Æ 4.0 Rating on Glassdoor Regular Referrals Employees regularly refer their best contacts for job opportunities with us Æ + 50% Employee Referral Rate

We are hitting our hiring targets - on our way to 5,000 hires this year!!!

And, Most Importantly…

#winning

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