diy website usability testing
Post on 08-May-2015
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DESCRIPTIONVideo is here: http://bit.ly/ac0jSA Slides from a presentation I gave at WordCamp Boulder 2010. It's all about no-excuse usability testing - how to do it yourself and on the cheap. Because, if it's worth putting on the web, it's worth testing. Now, super-sized with NOTES!!
- 1.DIY USABILITY TESTING orThe Legend of the Untested WebsiteA tale of pain and lost conversions S t eve! wi th leverCu bed@C
2. Web Usability:WHAT?What is website usability? 3. Usability: How well we can use and learn a product in order to achieve a particular goal, andhow satisfied we are with the process. The technical definition *yawn* 4. Let me explain: On every website, there are obstacles between users and their goal. 5. The goal of good usability is to remove those obstacles. 6. + = $ Because Users + Goals = More Money 7. += and a happier world. 8. WHAT? Some usability mistakes are obvious 9. WHAT? some seem like a good idea at the time,but in practice are just confusing. 10. WHAT? Any guesses as to what business this company is in?Check out their site: http://www.factorylabs.com/ 11. WHAT? Just TRY to navigate around this website: http://www.thomasedison.org/ 12. WHAT? How long will it take you to find the listing of categories on this website? Or, what Reddit even is? http://www.reddit.com/ 13. This site is a travesty. There are so many problems, I dont know where to start http://www.gizmodo.com/ 14. Web Usability:WHY?So, why bother with user testing at all? I built the site, it makes sense to me!! 15. WHY? We think we know our users, but we dont. 16. WHY? We think people use our sites like this 17. WHY? when they really use them like this. 18. Know the user, and know you are not the user - Arnie Lund 19. WHY?Modern retail has learned a lot from customer research. We feel bad if we leave a grocery store WITHOUT buying something! 20. WHY?Ecommerce Research: 58% Cart Abandonment- Source: Inc. Magazine, 2009 But we still have a lot to learn on the web. 21. WHY? Average 83% increase! - Source: The Nielsen Norman Group, 2008Improved Usability Improving nothing but the usability of a website can have MASSIVE implications. 22. WHY? If they can't use it,they won't. - Me 23. WHY? Our users arent stupid! Its not their fault. 24. WHY? To reach them and design for them, we need to understand them. 25. Web Usability: HOW? 26. HOW? Usability Labs Most people think of big expensive usability labs. 27. HOW? Eye Tracking Some people love the idea of eye tracking. 28. HOW? Heat Maps Eye tracking produces Heat Maps (not always as useful as youd think) 29. HOW?Gaze Maps Gaze Maps show you in which order people looked at things. 30. HOW?DIY = No-ExcuseUsability TestingBut were going to talk about doing it yourself. On the cheap.Because, if its worth putting on the web, its worth testing. 31. HOW? In-Person Testing THE book about DIY In-Person Usability Testing Rocket Surgery Made Easy by Steve Krug 32. HOW? In-Person Tools : Macwww.silverbackapp.com These applications video record the user, their screen, and where they click for later review. 33. HOW? In-Person Tools : Windows www.camtasia.com These applications video record the user, their screen, and where they click for later review. 34. HOW?In-Person Testing THE book about DIY Remote Usability TestingRemote Research by Nate Bolt and Tony Tulathimutte 35. HOW? Remote Testing Tools : Automatedwww.UserTesting.com Automated tools find users for you based on demographics. 36. HOW? Remote Testing Tools : Automated www.userlytics.com Automated tools find users for you based on demographics. 37. HOW?Remote Testing Tools : BYOUwww.usabilla.com You have to BYOU (Bring Your Own Users), but they run the test. 38. HOW?Remote Testing Tools : BYOUwww.loop11.com You have to BYOU (Bring Your Own Users), but they run the test. 39. HOW?When do we test? Answer: in every stage of the project. 40. HOW? Before design/redesign Test competitors sites to find best practices, what users love, what they hate.Just looking for generalities. 41. HOW? Before design/redesign Test the current siteto find what to keep and what to throw out. You may find that you dont need a full redesign, just a realignment! 42. HOW?During design Wireframes The earlier you test, the easier and cheaper it is to make changes. 43. HOW? During designPaper Prototypes Yes, pointing at a piece of paper WILL get you actionable results. 44. HOW? During designWorking prototypes If you have working prototypes, test them. 45. HOW? Post designActual website And, of course, ALWAYS test the final website BEFORE launching it. 46. HOW?What you need: 3-5 people 3-5 task-based scenarios 30-50min each Moderatorand note-taker (or video) Gift: $50-$75 (Amazon gift card) 47. HOW? Where to find people Ask the client for sources Friends and family Co-workers Craigslist gigs section 48. HOW? Tell the user Were testing the WEBSITE, not you Think out loud as much as possible Be brutally honest - we need your help! 49. HOW?You, the moderator Dont help them complete tasks Ask Why and What are you thinking Answer questions with questions 50. Web Usability:WHAT NOW? Okay, Ive done all the testing, NOW what do I do? 51. WHAT NOW?Post-Testing: Analyze the data Look for trends Changethe big problems Rinse and repeat 52. WHAT NOW?Do the changes HAVE to be BIG? 53. WHAT NOW? NO 200% increase in signups 37 Signals famously changed their button from Free Trial to SeePlans and Pricing (based on testing) for a massive increase. 54. WHAT NOW? Do the changes HAVE to beEXPEN$IVE? 55. WHAT NOW?NOEspecially if youTEST AT THE BEGINNING I repeat: ESPECIALLY if you test at the BEGINNING! 56. WHAT NOW? Microsofts Bing.comvs.$80 million increased ad revenue- Source: Paul Ray, UX Manager, Bing.comBing changed their link results from light blue to dark blue (based on testing) for a MASSIVE increase in revenue. Thats a 5 minute fix. 57. WHAT NOW?You no longer have an excuseTEST IT! 58. Steve Martin @CleverCubed www.CleverCubed.com firstname.lastname@example.org 970-481-9682