| 450 Regency Parkway, Omaha, NE 68114 

Interactive Design:

Website Usability

| 450 Regency Parkway, Omaha, NE 68114 

Jelecos

| 450 Regency Parkway, Omaha, NE 68114 

A consulting and services partner. Established 12 year old company. Over 600 satisfied clients. Our interactive portfolio includes everything from

corporate website design to flash games and eCards.

A few of our development partners are Oriental Trading Company, Con Agra, Schaefer’s, MECA, and Travel and Transport.

Who is Jelecos?

| 450 Regency Parkway, Omaha, NE 68114 

“Usability is like air…you only notice it when it’s not present”

Importance of Usability

| 450 Regency Parkway, Omaha, NE 68114 

• Effectiveness• Efficiency• Satisfaction

Usability is About

| 450 Regency Parkway, Omaha, NE 68114 

• Effectiveness• Efficiency• Satisfaction

Usability is About

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

• Effectiveness• Efficiency• Satisfaction

Usability is About

| 450 Regency Parkway, Omaha, NE 68114 

83% ROI

Usability = Investment

http://www.useit.com/alertbox/roi.html

| 450 Regency Parkway, Omaha, NE 68114 

Usability Principles Worth

Knowing

| 450 Regency Parkway, Omaha, NE 68114 

Progressive Disclosure

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

Recognition Over Recall

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

Your Visitors Aren’t Reading Your Content

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

Consistency & Conventions

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

• Make your links look like links

Consistency & Conventions

| 450 Regency Parkway, Omaha, NE 68114 

How to Improve Your Site

| 450 Regency Parkway, Omaha, NE 68114 

Define Your Goals

First Things First

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

Test Early.Test Often.

| 450 Regency Parkway, Omaha, NE 68114 

“Excuse me, a moment of your time?”

Cube Testing

| 450 Regency Parkway, Omaha, NE 68114 

Walk a Mile in Another Man’s

Shoes

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

| 450 Regency Parkway, Omaha, NE 68114 

It’s Not Just About You

| 450 Regency Parkway, Omaha, NE 68114 

• Watch a new user perform a task of value on your site (your dad, wife, accountant)

• Call your web developer and have them fix the problem(s) you JUST witnessed.

• Subscribe to a usability newsletter…

What You Can Do Before 5:00

| 450 Regency Parkway, Omaha, NE 68114 

• Usability.gov• Useit.com

Resources

| 450 Regency Parkway, Omaha, NE 68114 

Resources

| 450 Regency Parkway, Omaha, NE 68114 

Resources

| 450 Regency Parkway, Omaha, NE 68114 

Questions?

| 450 Regency Parkway, Omaha, NE 68114 

For more information, please contact:

Sarah Tucker

Director of Sales & Marketing

402.932.1049

stucker@jelecos.com

Thank You!