enhance website roi through usability
TRANSCRIPT
Enhance
website ROI through
Usability
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines,
and acts as a proficient sales tool.
Christine da Silva - AlterSage
How does design and perception affect our choices?
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We were taught
“not to judge a book by its cover…”
The truth is…
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Courtesy
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The not so great websites out there…
www.arngren.net
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www.mtn.co.za
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www.flysaa.co.za
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How do we change perceptions?
Start with your website’s design and usability
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Good online design defined
Not always the best looking
but easy to usehave high quality content
Remember: don’t make your users
think…
when people know what to do they’ll make you money
…so tell them what to do
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Good online design defined
Courtesy semanticstudios.com
The User Experience Honeycomb
Courtesy idea-sandbox.com
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Good online design defined
Experiences happen,
whether or not you plan them.
When not intentionally designed,
There’s a much higher likelihood
Of the experience being poor...
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Think like your user
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Understanding the target audience
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Defining Personas
~ Matching a design to a specific user’s goalsAnswer questions like: Who - are the primary personas? What - Top scenarios (top tasks / actions) How - what would be the easiest technology for them
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Think like your User
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Identification of website goals
Examples Increase leads / sales
Sign-up to a newsletter
Download a brochure
Request product information
Fill in a contact form
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Answer Questions like:
What if the user needs to...? Someone may want to...? The system needs these kind of elements to complete the l function
Identification of functionality
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Think like your user
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Usability testing
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Measure results
Visitors
Keywords
Demographic
Interests
Goals
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Measure results
Listen! User Feedback:
Contact forms
Forums
Social Media
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Form Fills
KISS Philosophy:
No more than 3 clicks to reach
goal!
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Don’t use splash pages, look pretty but have
no real value
Don’t use Macromedia Flash Content
that embeds links to site pages
Don’t use frames
Neon Colours
Think one-solution fits all
Design and Usability: What NOT to do
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Do maintenance during peak site hours
Use cluttered design
Don’t use fancy tripple layered
dropdown menus
Don’t use long and complex URLs
generated by dynamic web pages
Don’t use too many links on a page
Design and Usability: What NOT to do
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Design and Usability: Do
Remember actions take place on the
RHS of a web page
Pay attention to: Defining your (various) goals
Use simple, consistent design
2 /3 column layout
Test early and often!
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And also: Keywords used to find your website
Top exit points
Bounce rate
The time users are spending on pages
When you’re running a promotion and people are not clicking l where you want them to click: something is wrong
Design and Usability: Do
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More involved than you may think
But not as costly as you may think
A way of thinking carried throughout the project
Delivers a better solution sooner
Streamlines process for efficiency
Ability to please different users (Search Engines,
Users and Business Owners)
Increase profits
User Experience Role in web ROI
Testing one user early in the project, is better than testing 50 near the end...
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See The Possibilities
To see case studies of how web usability has improved ROI, please contact us: [email protected]