D A R I U S H A M L E T T

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6 T H P E R I O D

A D V . F U N W E B D E S I G N

HOLLISTERCO.COM

The purpose of this site is to provide a beach-y

, California attire for the ages of 13-24. Ashley

is 17 and she’s Caucasian with an income

level of approximately $500+ monthly with an

upper public education. Her hobbies include

cheer leading and shopping. The color

scheme is brown and it gives you vintage

beach mood.

TARGET.COM

The purpose of this website is to provide high end items and other living essentials such as food, clothes and miscellaneous things. Rachel and

Bob, both white, makes six figures a year and are both white. They both have their Doctorate's

degree and hobbies include rock climbing and bicycling. The color scheme is red, as in a red

target, meaning the place to be! However in this case, the place to shop.

OLIVE GARDEN

Olive Garden is a middle class restaurant

that offers Italian like food. Cathy is a 65

year old Caucasian with a Bachelor’s

degree and her hobbies include knitting.

Her income is $1,400+ a month. The color

scheme is a tasty brown / green color to

match the Italian Italy feel.

POLO.COM

The color scheme here is a brown that matches the fall shopping season. Kyle is 30 years old with a Master’s in business. His hobbies include lacrosse and water polo. He makes $3,897+ a month. The purpose of Ralph Lauren is to provide a very high end classy clothing and furniture.

WORLDSTARHIPHOP.COM

World Star Hip Hop is an urban website that offers “entertainment” to the black community. Rah’Sheea’s is 34 with an income level is little to none, her hobbies include hair coloring. Her highest education level is the 8th grade. In my opinion the white and black color scheme has no affect on the appeal.

URBANOUTFITTERS.COM

Jenifer is 17 years old and is mixed with black and white. She’s a senior in high school and makes $320 every two weeks working at Waffle House. The purpose of Urban Outfitters is to provide a high-end urban look for teen agers mainly to the white community. Her hobbies include shopping and cheerleading. The theme of this website is white and simple which is ironic because the attire is unique.

GOOGLE.COM

Google is a search engine. The purpose of this website is to give a easy way to find out information. For this specific website I didn’t create a single person because it is targeted to anyone, any where with no specific income level , gender or hobbies. The color scheme of is white and it makes consumers feel pure and it gives them the feeling of easy usage.

MEDIATAKEOUT.COM

Meeka’h is 19 and she's a freshman at UGA. The purpose

of this website is provide the African American

community, mainly females entertainment and gossip.

The color scheme is black and grey. The dark colors are a

representation of violence. Meeka’h makes $750 a

month and her hobbies and interest include basketball

AEROPOSTALE.COM

Aeropostale is a middle class clothing company. The

purpose of Aeropostale is to provide affordable

clothing mainly targeted to the Hispanic community.

George is 37 with two kids with a Bachelor’s Degree.

He makes $1,300 a month . His hobbies and interest

includes politics and playing soccer. The primary color

of the color scheme is wood and red , in my opinion it

gives an affordable and welcoming feeling.

FIN