ditch the label and brandwatch: mental health study, 2017
TRANSCRIPT
RESEARCH | SUPPORT | CAMPAIGNSEACH MONTH: 45M SOCIAL MEDIA IMPRESSIONS, 150K KIDS UTILISING OUR SUPPORT
“IT FEELS LIKE
THERE’S
NOWHERE TO
ESCAPE.”
Source: The Annual Bullying Survey 2017, Ditch the Label.
36% FELT DEPRESSED
● 1-IN-4 HAD SUICIDAL THOUGHTS
● 1-IN-4 SELF-HARMED
● 12% DEVELOPED AN EATING DISORDER
“LIVING WITH THE STIGMA OF DEPRESSION IS
SOMETIMES HARDER THAN HAVING
DEPRESSION.”
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12.9m mentions
UK, 2012-2017
Repeat measures design
Anxiety, depression, eating
disorders, body dysmorphia
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• What are public attitudes towards mental
health in the UK?
• How are people experiencing risk
symptoms?
• Are those with chronic symptoms getting
help?
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• Bullying tied to EDs, anxiety and body
image
• Adding bullying to the mix causes
sevenfold increase in self-harm
references
• Emotional openness is barrier: 31%
lower in UK than in the US.
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Need for Early Access to Care
0
10
20
30
40
50
60
70
0 10 20 30 40 50 60 70AV
ER
AG
E D
AY
S S
INC
E P
RE
V S
YM
PT
OM
SYMPTOM INSTANCE (nth)
SYMPTOM FREQUENCY OVER TIME
RECEIVED TREATMENT DID NOT RECEIVE TREATMENT
Trend: RECEIVED TREATMENT Trend: DID NOT RECEIVE TREATMENT
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0%
25%
50%
75%
100%
Anxiety & Depression Eating Disorders BDD
% C
ON
VE
RS
AT
ION
Emotion Overview: All Author Groups
Proud
Happy/positive
Hope
Supportive
Honest/ Frank/ Open
Giving Advice
Factual
Other
Seeking Support
Defensive
Concerned/worried
Fear
Blame
Struggling
Stressed
Sad
Negative
Anger
Need for ED Support, BDD Education