ditch the label and brandwatch: mental health study, 2017

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2017 Mental Health Study #NYKconf

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2017 Mental Health Study

#NYKconf

RESEARCH | SUPPORT | CAMPAIGNSEACH MONTH: 45M SOCIAL MEDIA IMPRESSIONS, 150K KIDS UTILISING OUR SUPPORT

COLLABORATION IS KEY.

THE LINK BETWEEN BULLYING AND

MENTAL HEALTH (MH) IS INDISPUTABLE

“IT FEELS LIKE

THERE’S

NOWHERE TO

ESCAPE.”

Source: The Annual Bullying Survey 2017, Ditch the Label.

36% FELT DEPRESSED

● 1-IN-4 HAD SUICIDAL THOUGHTS

● 1-IN-4 SELF-HARMED

● 12% DEVELOPED AN EATING DISORDER

“LIVING WITH THE STIGMA OF DEPRESSION IS

SOMETIMES HARDER THAN HAVING

DEPRESSION.”

WORKING TOGETHER,

WE’VE BEEN ABLE TO TAKE AN

OBSERVATIONAL VIEW-POINT TO

PERCEPTION MAPPING.

#NYKCON

F

1. Asking the right questions

Research

Preview

#NYKconf

12.9m mentions

UK, 2012-2017

Repeat measures design

Anxiety, depression, eating

disorders, body dysmorphia

#NYKconf

• What are public attitudes towards mental

health in the UK?

• How are people experiencing risk

symptoms?

• Are those with chronic symptoms getting

help?

#NYKconf

• Bullying tied to EDs, anxiety and body

image

• Adding bullying to the mix causes

sevenfold increase in self-harm

references

• Emotional openness is barrier: 31%

lower in UK than in the US.

#NYKconf

Need for Early Access to Care

0

10

20

30

40

50

60

70

0 10 20 30 40 50 60 70AV

ER

AG

E D

AY

S S

INC

E P

RE

V S

YM

PT

OM

SYMPTOM INSTANCE (nth)

SYMPTOM FREQUENCY OVER TIME

RECEIVED TREATMENT DID NOT RECEIVE TREATMENT

Trend: RECEIVED TREATMENT Trend: DID NOT RECEIVE TREATMENT

#NYKconf

0%

25%

50%

75%

100%

Anxiety & Depression Eating Disorders BDD

% C

ON

VE

RS

AT

ION

Emotion Overview: All Author Groups

Proud

Happy/positive

Hope

Supportive

Honest/ Frank/ Open

Giving Advice

Factual

Other

Seeking Support

Defensive

Concerned/worried

Fear

Blame

Struggling

Stressed

Sad

Negative

Anger

Need for ED Support, BDD Education

#NYKCON

F

1. Asking the right questionsQ&A