brandwatch masterclass: alerts!

Alerts!

Nate Walton [email protected] | @molten_tofu

MAY 2014

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Contents

© 2014 Brandwatch | www.brandwatch.com

• Basics

• Increase vs regular

• Metrics vs topics

• Quiz!

• Thresholds

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Basics


You can add any email address to an alert

You can always use a search within your query if you set it up as a rule

Have a naming convention

Recipients have to confirm

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Example Alert


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Increase vs regular


Regular alerts work best for content digests

e.g. influencer mentions

Regular alerts work best to identify trends in rarely mentioned topics

e.g., severe crisis topics

Increase alerts work best to identify trends in topics with daily conversation

e.g., brand products

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Topics vs metrics


Topics-based alerts help accurately target predictable topics

• Product discussion

• Customer service

• Spokespeople

• Owned content (e.g. hashtags)

Metrics-based alerts help you identify the conversation you couldn’t predict

7© 2014 Brandwatch | www.brandwatch.com

Quiz Time!


Celebrity mentions (more than 1,000,000 followers)


Mentions with positive sentiment


News clippings from top media (top sites list)


Mentions from news (the page type)


Bomb threats


@ Mentions at @VerizonWireless


@ Mentions at @molten_tofu


Tweeters with Impact Score over 50

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Increase thresholds


Proper thresholds depend on historical volatility of the data

So, a percentage (e.g. normalized) based on volatility: Relative Standard Deviation

[Standard deviation of daily volume] / [Avg daily volume] = RSD

Acme Corp. Acme Inc.

brandwatch masterclass: alerts!

Social Media

topicsbased alerts

regular alerts

topics vs metrics

mentioned topics

hashtags metricsbased

daily conversation

proper thresholds

content digests