#Disruptive Data

Just One Chance:

The No.1 Lesson

For Brands

In marketing over the last decade there has been a seismic shiftin power from brands to customers.

In today’s internet age, customers’ expectations are higher thanever and their tolerance for being ‘let-down’ by brands is more

fragile than ever.

The internet age has had numerous advantages. Social media,and the multitude of online channels have enabled brands andcustomers to benefit as:

Brands can reach customers with sophisticated,targeted approaches.Customers have more choice; through search, theservice or product they’re after is a click away.

However these channels allow

If customers are

dissatisfied

and share this

across various digital

channels, it can have

damaging consequences

for brands.

customer’s voices to be

increasingly amplified -

for good or bad.

Brands are more

accountable than ever somust address

customerretention as acore objective in marketing

strategies.

Brands should be agile and respond in real-time tocustomer’s needs – but also beproactive.

Proactivity beats reactivity.For brands to effectively

manage their online reputationthey must use a data drivencustomer-centric strategy.

makebetter connections

with customers, is key inturning

insights into action andaction into advantage.

Fully utilising andunderstanding the vastswathes of data to

Data-centric marketing can helpbrands achieve dramaticallyincreased customer loyalty throughpersonalisation, and the importance of establishing targeted, meaningful connections with customers cannot be understated.

Ultimately, smarter usage of data can help brandsmake better connections with their customers for

better results.

Ultimately, smarter usage of data can help brandsmake better connections with their customers for

better results.

If customers are truly at the heart of any brand’s marketingstrategy then data is the fundamental key. Granularinformation is integral to understand and predict customerpreferences and behaviours; allowing effective targeting,and relevant, personalised communications.

Brands who understand the significance of social interactionsand location-based data can significantly enhance customerexperience: offering services that are tailored to individuals andcontextually relevant.

Brands could have just one chance with any givencustomer; they need to make it count.

Just One Chance

To explore how data holds the key to customer

centric marketing,

download the whitepaper and see how you can

adopt a customer-

centric strategy in your business.

FIND OUT MORE