#Disruptive Data
Just One Chance:
The No.1 Lesson
For Brands
In marketing over the last decade there has been a seismic shiftin power from brands to customers.
In today’s internet age, customers’ expectations are higher thanever and their tolerance for being ‘let-down’ by brands is more
fragile than ever.
The internet age has had numerous advantages. Social media,and the multitude of online channels have enabled brands andcustomers to benefit as:
Brands can reach customers with sophisticated,targeted approaches.Customers have more choice; through search, theservice or product they’re after is a click away.
However these channels allow
If customers are
dissatisfied
and share this
across various digital
channels, it can have
damaging consequences
for brands.
customer’s voices to be
increasingly amplified -
for good or bad.
Brands are more
accountable than ever somust address
customerretention as acore objective in marketing
strategies.
Brands should be agile and respond in real-time tocustomer’s needs – but also beproactive.
Proactivity beats reactivity.For brands to effectively
manage their online reputationthey must use a data drivencustomer-centric strategy.
makebetter connections
with customers, is key inturning
insights into action andaction into advantage.
Fully utilising andunderstanding the vastswathes of data to
Data-centric marketing can helpbrands achieve dramaticallyincreased customer loyalty throughpersonalisation, and the importance of establishing targeted, meaningful connections with customers cannot be understated.
Ultimately, smarter usage of data can help brandsmake better connections with their customers for
better results.
Ultimately, smarter usage of data can help brandsmake better connections with their customers for
better results.
If customers are truly at the heart of any brand’s marketingstrategy then data is the fundamental key. Granularinformation is integral to understand and predict customerpreferences and behaviours; allowing effective targeting,and relevant, personalised communications.
Brands who understand the significance of social interactionsand location-based data can significantly enhance customerexperience: offering services that are tailored to individuals andcontextually relevant.
Brands could have just one chance with any givencustomer; they need to make it count.
Just One Chance
To explore how data holds the key to customer
centric marketing,
download the whitepaper and see how you can
adopt a customer-
centric strategy in your business.
FIND OUT MORE
