Public  Relations  Department  

2014-­‐15  Direct  Postal  Mail  Campaigns    

LIST  NUMBER     MARKET           PIECE             DATE                               ______    7,208     Unemployed  in  Western  New  York     27  Careers  in  Just  One  Year       4/4/15                   Certificate  programs  and  short-­‐term  training      28,048       HS  Seniors,  Unemployed  and       Open  House           4/11/14       Veterans  in  WNY         Campus-­‐wide  with  instant  admissions    17,077     High  School  Sophomores  and       Summer  College  for  High  School  Students     4/7/15       Juniors  in  Erie  County       Specialized  summer  programs      9,230       Current  College  Students  in  WNY     Summer  Sessions         5/26/15                 Classroom  and  online  promotions                            15,851       HS  Seniors  and  Unemployed  in  WNY   What  are  You  Waiting  For?             8/1/15                 Push  or  reminder  to  drive  fall  enrollment    6,899     Students  who  applied  but  did     What  Are  You  Waiting  For?       8/4/15       not  register         Push  or  reminder  to  drive  fall  enrollment    6,020     Students  who  did  not  register     What  Are  You  Waiting  For?       8/7/15       from  last  semester       Push  or  reminder  to  drive  fall  enrollment    8,851     WNY  High  School  Seniors       Student  Search  Piece/View  Book       9/25/14    8,851     High  School  Seniors/Parents     Cost  Savings  and  Transfer  Opportunities           10/5/14                 Focus  on  affordability  and  cost/smart  choice    7,208     Unemployed  in  Western  New  York     27  Careers  in  Just  One  Year       10/5/14                   Certificate  programs  and  short-­‐term  training  

 41,197       Veterans  in  Western  New  York       Meet  your  New  Unit         10/5/14       (ages  22-­‐50)         Transfer  and  short-­‐term  job  training  

     28,048     HS  Seniors,  Unemployed  and       Open  House           10/12/14       Veterans  in  WNY         Campus-­‐wide  with  instant  admissions  

2014-15 Direct Postal Mail Campaigns

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Careers in Just One Year

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Open House

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Summer College for High School Students

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Summer Sessions

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

What are You Waiting For?

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Student Search Piece/Recruitment Brochure

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Cost Savings and Transfer Opportunities

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce

Meet your New Unit

Human Resources

Public Relations

Financial Aid

Counseling Services

Admissions O�ce