synchronize your direct mail with a “triggered” multi-channel campaign. sync my mail
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Synchronize your direct mail with a “triggered” multi-channel campaign. Sync My Mail. Lift your direct mail effectiveness. - PowerPoint PPT PresentationTRANSCRIPT
Every connection is a new opportunity™
Synchronize your direct mail with a Synchronize your direct mail with a ““triggered” multi-channel campaign. triggered” multi-channel campaign.
SyncSyncMyMyMailMail
Lift your direct mail effectivenessLift your direct mail effectiveness
Every connection is a new opportunity™
Introduced in 2006, the Intelligent Mail barcode combines routing information with the option to request additional services like Confirm and identifies the individual recipient via a unique Serial Number.
Track mail to the recipient levelTrack mail to the recipient level
Every connection is a new opportunity™
How does outbound tracking work?
Mail is submitted to theUSPS with an IMb that includes a Service Type ID (STID) requesting tracking.
As the USPS processes the mail,they scan the Intelligent Mail barcodewhich also contains routing information.
Scan data is sent to subscribers by the Confirm service.
Outbound triggers mail delivery in progress and in-home
Every connection is a new opportunity™
How does inbound tracking work?
An individual mails a paymentor response in an envelope with apre-printed IMb. The barcode containsa unique serial number that identifiesthe respondent.
As the USPS processes the mail,they scan the Intelligent Mail barcodeand send the data to Confirm. The postnet of the recipient has been registered with the Confirm program.
Confirm sends the scan data tothe subscriber who is focused on seeing initial scans for this mail.
Inbound triggers evidence of remittance and response
acknowledgements
Every connection is a new opportunity™
A mail piece typically receives multiple scans as it travels through the USPS. The type of scan, or Op Code, indicates where the mail is in the system and when it has received a final scan.
Tracking scans from start to finish
Every connection is a new opportunity™
Most scans occur at the SCF or Sectional Center Facility. This transactional history shows the times and dates of each scan as this mailpiece made it’s way from Kansas City to Atlanta.
Mailers can determine projected in-home dates by considering the time and date of a final scan.
Projecting in-Home delivery
Every connection is a new opportunity™
The Intelligent Mail barcode data is included with the scan information, and the Serial Number ties the data back to an individual record.
Tracking to the individual recipient
Every connection is a new opportunity™
Use segmentation for diverse multi-channel communications
Tie the Intelligent Mail barcode to other information in the database such as Store#, Control#, Version, etc. to identify segments.
Sample shown is trackmymail’s customizable online “View By” report and snapshot of mailing detail data.
User-Defined data for segmentation
Every connection is a new opportunity™
Name Address City St DestZip Account NumberProjected In-HomeDate
Caroline Welsh 2703 Logan Pl Minneapolis MN 55427634646 RD5423 02-01-2011
Andrew Mackenzie 6931 47th Pl NW Crystal MN 55428512310 AM9643 02-01-2011
Eugenia Walters 646 River Ave S Minneapolis MN 55435563053 EW9876 02-01-2011
Randall Scott 7234 16th Ave NE Rochester MN 55901010504 RS76543 02-01-2011
Catherine Todd 2245 Oxford Circle Rochester MN 55901582822 CT85243 02-01-2011
Joseph Bell 5721 21th St NW Rochester MN 55901760515 JB98765 02-01-2011
Use tracking data to manage multi-channel marketing
Coordinate other multi-channel activities such as mobile messaging and emails based upon projected in-home dates or while mail is en-route.
Sample shown is trackmymail’s “Mail Piece History” report, exportable or delivered daily via email
Every connection is a new opportunity™
Communicate to customers based on mail piece deliveryCommunicate to customers based on mail piece delivery
• Pre-notify customers about important communications en-route to them
• Coordinate timed email or mobile messaging to arrive the same day the mail piece was delivered
• Follow-up mail piece delivery with reinforcing communications
• Alert customers to changes in sale events, inventories, or special offers
Every connection is a new opportunity™
SyncSyncMyMyMailMail – Synchronized, Multi-Channel Campaigns– Synchronized, Multi-Channel Campaigns
Synchronizes delivery of messages to based on mail delivery criteria
Lifts direct mail response
Reinforces your brand and campaign messaging
Delivers mutliple calls-to-action
Produces “cumulative awareness”
Builds a mobile and email database
Post-campaign analysis helps map your future campaigns for efficiency and effectiveness
Dashboard views show delivery dates, opt-ins, click-through rates, links accessed, opt-outs and more
Every connection is a new opportunity™
Mobile AdvantagesMobile Advantages
Mobile handsets are always on
Mobile audiences are very responsive
Handsets are personal
Messages can be highly targeted
Mobile channels are not crowded with SPAM
Mobile audiences have attractive demographics
Every connection is a new opportunity™
Mobile is the New Global MediumMobile is the New Global Medium
Globally, mobile subscribers now exceed 5 billion
98% of the world’s mobile phones are data capable
More people now access the web and Internet via a mobile phone than do so via a PC
More than seven trillion SMS messages will be sent in 2011 according to ABI Research
Mobile subscribers number 650 million in China, 275 million in the United States and nearly 400 million in
Latin America
Forrester Research estimates U.S mobile advertising spend will exceed $1 billion in 2011
Every connection is a new opportunity™
Mobile Messaging – How It Works With Your Direct MailMobile Messaging – How It Works With Your Direct Mail
DM Includes “unique” Intelligent Mail barcode
IMb enables tracking to the individual recipient
SyncMyMail uses the last barcode scan at the destination SCF and triggers your multi-channel campaign.
Includes a Mobile “Call to Action” short code on DM and Email so recipients can opt-in to receive mobile content
Generates a permission-based propriety mobile and email database
Intelligent Mail Bar Code
Optional Mobile “Call to Action”
Your Company
Every connection is a new opportunity™
Mobile Messaging – How It Works On Your PhoneMobile Messaging – How It Works On Your Phone
1) Text message with a link1) Text message with a link
2) Hyperlink to your destination
2) Hyperlink to your destination
4) Receive image custom sized for any phone
4) Receive image custom sized for any phone
3) Opt-out supplied3) Opt-out supplied
Every connection is a new opportunity™
Synchronizing Email and Mobile Messaging with Direct MailSynchronizing Email and Mobile Messaging with Direct Mail
Email and mobile messages are triggered by the delivery of direct mail
By U.S. law, all recipients must opt-in to receive messages on their mobile handsets. Recipients have the opportunity to “opt-out”
upon acknowledgment.
Every connection is a new opportunity™
Vacation Resort Developer Case StudyVacation Resort Developer Case Study
• A leading resort developer in Cancun sent out 20,000 postcards to its house file list in FL, NY, IL and TX with a to mobile text in call-to-action for a special offer.
• By using the Intelligent Mail Barcode, an email was timed for delivery the same day the piece was in home.
• Previous direct mail postcards generated a 1.3% conversion rate. By adding the synchronized email and mobile component the conversion rate jumped to 2.5%. Gross ROI was 234%.
Triggered Event