life science marketing · 2015. 7. 12. · direct mail campaign corporate brochure direct mailer...

L I F E S C I E N C E M A R K E T I N G

M A K I N G T H E C O M P L E X C O M P E L L I N G

Forma is a leading marketing firm for life science organizations. At Forma, the science behind our clients’ products and services isn’t a foreign language. It’s the familiar material we work with every day, as we use our intelligence and insight to distill complex issues into compelling communications for sophisticated audiences.

Since our beginning in 1988, we’ve built the expertise and insight to recognize meaningful patterns and trends in the life science industry. We employ innovative thinking – backed by proprietary processes – as we help scientifically based companies develop and implement the strategies and tactics that change minds, increase sales and build market share.

We invite you to take a look at just a few of the many inspiring examples of our work.

Quintiles is now the world’s largest

CRO. However, when they approached

Forma about a new branding initiative

in the early 1990s, they numbered only

35 employees.

We developed and implemented

Quintiles’ collateral, trade show and

marketing materials, all built around

a brand that we designed to stand the

test of time.

Identity

®

Since our own launch more than

two decades ago, Forma has come

to understand the challenges of

launching Life Science Brands,

and mastered the process of

translating brand attributes into

resonant words and images. Here

are just a few of the brands we have

created and propelled to success.

™

SEPSISKNOW FROM DAY

ANTIVIRAL-ANTIBACTERIAL

ANTIVIRAL-ANTIBACTERIAL

CORYNEX™

PROTEIN

PROTEIN EXPRESSION

AptivSolutionsAccelerating the Possibilities

ATCC chose Forma to introduce a

breakthrough in induced pluripotent

stem cells to a variety of markets.

After a thorough review of the industry

sector and key competitors, we used

our experience to develop a wide

variety of innovative and strategic

marketing solutions, including a

new name for the entire range of the

products and services, a new position,

new messages and a new tagline.

To follow up on this clearly defined

strategy, Forma implemented a variety

of marketing tactics, including those

shown here. The results hit home. The

Senior Director of Corporate Business

Development stated: ”The result

is well-defined, eye-catching and

above all, delightfully on-target for

our offering, our space and our own

company’s personality.”

TM

American Type Culture Collection10801 University BoulevardManassas, VA 20110

V I V O C Y T E I S P O W E R I N G R E S E A R C H

Introducing VivoCyte™ stem cell products and services. This comprehensive off ering incorporates pioneering scientifi c advances – including iPS cells reprogrammed without gene insertions – to more closely model in vivo properties across a wide range of genetic and tissue backgrounds.

Don’t miss our ISSCR 2011 Innovation Showcase iPS Cell Repository for Human Tissue and Disease ModelsThursday, June 16, 12:30 - 1 p.m.Room 718 A/B

To register for the Innovation Showcase, email contact information to [email protected] and include “Registration for Innovation Showcase” as the subject line.

Come join us for the launch of VivoCyte at ISSCR, booth #724.

W W W. A T C C .O R G / V I V O C Y T E

©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use. VIVOCYTE is a trademark of ATCC.

information to [email protected] and include “Registration for information to [email protected] and include “Registration for

©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use.

TM

H U M A N I P S C E L L S • A D U LT S T E M C E L L S • F E E D E R / S U P P O R T C E L L S • M E D I A • S E R U M R E A G E N T S • I P S C E L L R E P O S I T O R Y • C U S T O M C E L L S E R V I C E S

C O M E J O I N U S AT T H E I S S C R 9 T H A N N U A L M E E T I N GJ U N E 15 18, 2011

B O O T H #724 M E T RO TO RO N TO CO N V E N T I O N C E N T R ETO RO N TO, C A N A DA

V I V O C Y T E I S : S T E M C E L L S / I N N O VAT I V E / R E L E VA N T C O M P R E H E N S I V E / A C C E S S I B L E / T R U S T E D / AT C C

V I V O C Y T E I S P O W E R I N G R E S E A R C H

TM ©2011 american type Culture Collection. For laboratory research use only. not for human, animal or diagnostic use. ViVoCyte is a trademark of atCC.

w w w. a t c c .o r g / v i v o c y t e

atCC (american type Culture Collection)10801 university Boulevardmanassas, Va 20110 usa703.365.2700

Well-characterized cell systems are an indispensable way to model healthy and diseased human tissue. With the introduction of the VivoCyte™ products and services, you now have streamlined access to a family of products

Our cell lines incorporate pioneering scientific advances – such as iPS cells that are reprogrammed without gene

VivoCyte products include a growing array of cell lines, encompassing relevant genetic and tissue backgrounds.

With a wide array of products and services, you’ll be able to get everything you need to conduct your research from

Human iPS CellS • adult Stem Celldult Stem CellS • Feeder/SuPPort CellS • media • Serum • reagentS

iPS Cell rePoSitory • CuStom Cell Servitom Cell ServiCeS

A c c e s s i b l eMedical researchers need equal access to standardized human cell lines to reproduce and extend research findings. Cells in the VivoCyte repository are licensed for research use and can be conveniently ordered from ATCC.

T r u s T e dIt’s all backed by ATCC – an established industry leader with an 85-year history of providing quality and consistency across a range of biological materials for research, including mammalian cell lines, microorganisms and culture reagents.

In keeping with its mission to provide access to biomaterials vital for scientific research, ATCC encourages researchers to deposit medically relevant iPS cell lines that they have developed into the ATCC iPS Cell Repository.

P o w e r i n g r e s e A r c hFind out more about VivoCyte at www.atcc.org/vivocyte – and discover the new way to move your research closer to reality.

M e d i c a l r e s e a r c h e r s a r e c o n t i n u a l ly l o o k i n g f o r n e w a n d b e t t e r w ay s t o a c c u r a t e ly M o d e l h u M a n d i s e a s e s i n a c o n t r o l l e d l a b o r a t o r y s e t t i n g .

y o u j u s t f o u n d o n e .

Medical researchers need equal access to standardized human cell lines to reproduce and extend research Medical researchers need equal access to standardized human cell lines to reproduce and extend research findings. Cells in the VivoCyte repository are licensed for research use and can be conveniently ordered

It’s all backed by ATCC – an established industry leader with an 85-year history of providing quality and consistency across a range of biological materials for research, including mammalian cell lines, microorganisms

In keeping with its mission to provide access to biomaterials vital for scientific research, ATCC encourages researchers to deposit medically relevant iPS cell lines that they have developed into the ATCC

v i v o c y t e i s :

Well-characterized cell systems are an indispensable way to model healthy and diseased human tissue. With the introduction of the VivoCyte™ products and services, you now have streamlined access to a family of products

Our cell lines incorporate pioneering scientific advances – such as iPS cells that are reprogrammed without gene

VivoCyte products include a growing array of cell lines, encompassing relevant genetic and tissue backgrounds. And to meet the needs of researchers requiring specialized iPS cell types, we also offer custom cell

With a wide array of products and services, you’ll be able to get everything you need to conduct your research from With a wide array of products and services, you’ll be able to get everything you need to conduct your research from a single source – all of it designed to work optimally together and all of it guaranteed. a single source – all of it designed to work optimally together and all of it guaranteed.

TM

P o w e r i n g r e s e a r c h

V i V o C y t e ™ s t e m C e l l p r o d u C t s a n d s e r V i C e s

Identity

I N T R O D U C I N G V I V O C Y T EI N T R O D U C I N G V I V O C Y T E

WWW.ATCC.ORG/VIVOCYTE

ATCC (American Type Culture Collection)10801 University BoulevardManassas, VA 20110 USA703.365.2700

TM

HUMAN IPS CELLS • ADULT STEM CELLS • FEEDER/SUPPORT CELLS • MEDIA • SERUM REAGENTS • IPS CELL REPOSITORY • CUSTOM CELL SERVICES

©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use. VIVOCYTE is a trademark of ATCC.

WWW.ATCC.ORG/VIVOCYTE

ATCC (American Type Culture Collection)10801 University BoulevardManassas, VA 20110 USA703.365.2700 703.365.2700

HUMAN IPS CELLS • ADULT STEM CELLS • FEEDER/SUPPORT CELLS • MEDIA • SERUM

V I V O C Y T E I S : S T E M C E L L S I N N O VAT I V E R E L E VA N T C O M P R E H E N S I V E A C C E S S I B L E T R U S T E D AT C C

I N N O VAT I V E R E L E VA N T C O M P R E H E N S I V E A C C E S S I B L E T R U S T E D AT C C

TM

V I V O C Y T E I S : P O W E R I N G R E S E A R C H

V I V O C Y T E I S : S T E M C E L L P R O D U C T S A N D S E R V I C E S. T H I S C O M P R E H E N S I V E O F F E R I N G I N C O R P O R AT E S P I O N E E R I N G S C I E N T I F I C A D VA N C E S I N C L U D I N G I P S C E L L S R E P RO G R A M M E D W I T H O U T G E N E I N S E RT I O N S TO MO R E C LOS E LY MO D E L I N V I V O P RO P E RT I ES AC ROSS A W I D E R A N G E O F G E N E T I C A N D T I SS U E BAC KG RO U N DS.

V I V O C Y T E I S : AT I S S C R , B O O T H #724

V I V O C Y T E I S : P R E S E N T I N G AT T H E I S S C R I N N OVAT I O N S H O W C A S E

I P S C E L L R E P O S I T O R Y F O R H U M A N T I S S U E A N D

D I S E A S E M O D E L S T H U R S D AY, JU N E 16,

12:30 1 P.M. RO O M 718 A/B

Bag Insert

Direct Mailer

Product Brochure

DPT Labs, a contract manufacturer

specializing in semisolids and liquids,

sought guidance in communicating

the expansion of their capabilities.

After a thorough competitive review,

Forma conducted research across

multiple audience segments. We

recommended a repositioning of DPT

Labs and guided the organization in

developing a unique value proposition

and new messages. Based on this new

strategy Forma created a variety of

marketing tactics, a few of which are

shown here, to drive key messages into

the marketplace.

Count on us tM

Work with the leaders at bringing semi-solids and liquids to life. www.dptlabs.com

Count on us

F r o M d e v e l o p M e n t t o M a n u F a C t u r i n g .

F r o M l i q u i d s a n d g e l s t o C r e a M s a n d e M u l s i o n s .

F r o M n o n - s t e r i l e t o s t e r i l e .

F r o M s t a r t u p t o B i g p h a r M a .

F r o M C l i n i C a l t o C o M M e r C i a l s C a l e .

Print Ad

Eblast

NCBio needed a new brand, one that

would connote science and connection

without resorting to clip-art images

of test tubes or focusing too narrowly

on a scientific audience. Because

the logo is designed to speak to

multiple audiences, the new identity

uses circles and lines to illustrate

connections being created –

a solution that applies equally well

to political, industry-related and

biochemical situations.

Brochure

Stationery Package Identity

Controlled Controlled WarmthWarmth

Intermittent Intermittent MassageMassage

Meibomian Meibomian GlandGland

Tarsal PlateTarsal Plate

Treating Evaporative Dry Eye

Common dry eye symptoms are:

• dryness• discomfort and irritation• grittiness or feeling of a

foreign body in the eye• burning or stinging

sensation• tearing• redness• discharge• tiredness• itching• vision disturbance

Lifestyle impacts from dry eye are:

• diffi culty performing visual tasks, such as reading, using a computer, driving and watching television

• inability to wear contact lenses

• constant use of eye drops• trouble being out in

the sun• symptoms worsen

throughout the day

What causes Evaporative Dry Eye? (Also known as Meibomian Gland Dysfunction)

1. Lipid (oil) layer:lubricates and prevents evaporation

2. Aqueous (water) layer:nourishes and protects the cornea

3. Mucin layer:adheres tears to the eye

Glands in the eyelids called Meibomian glands create the lipid (oil) layer of the tear fi lm.Evaporative Dry Eye disease is most often caused by a blockage or obstruction in the eyelid glands, which can lead to a lipid (oil) defi ciency in the tears. Blockage of eyelid glands is called Meibomian Gland Dysfunction.

Tears are made up of three layers

65% of patients with Dry Eye symptoms have meibomian gland dysfunction. If you’re like many people with Dry Eye symptoms, your condition is related to obstructed meibomian glands and an inadequate protective layer of oils in your tears.

A controlled clinical trial of the LipiFlow® System showed signifi cant improvement, on average, in the oil secretions from the eyelid glands and in the time that the tears remain on the eye before evaporating. The study also showed signifi cant improvement, on average, in patient self-reported dry eye symptoms. At 4 weeks after LipiFlow® treatment, 79% of patients reported improvement in dry eye symptoms.

This patient counseling tool is intended for distribution outside of the United States only.www.tearscience.com

Treatment

The LipiFlow® Thermal Pulsation System fi ts gently behind the lids, applying a combination of localized heat and pressure therapy to remove the eyelid gland blockage.

• simple in-offi ce procedure • treatment during a single visit • gentle heat and pressure

unblocks glands

Most patients feel relief of their symptoms within two weeks.

Using special instru-mentation the tear fi lm is visible being pulled up across the eye by the upper lid with each blink.

Evaporative Dry Eye Disease Don’t just treat the symptoms – treat the cause.

Web Site

TearScience pioneered the

recognition, diagnosis and treatment

of Evaporative Dry Eye, a surprisingly

common condition affecting up to

70% of all patients who have typical

dry eye symptoms, such as burning,

itchy, red eyes. Forma developed the

TearScience name, logo, positioning,

web sites for both clinicians and

patients, brochures, training

materials and numerous other

materials to support the launch of

the LipiView Interferometer and the

LipiFlow Thermal Pulsation System.

Doctor/Patient Counseling Tool Patient Brochure

Identities

Patient Education Video

LipoMed discovered and developed

a new assay, one that is twice as

powerful as the standard cholesterol

panel in predicting the risk for

Coronary Heart Disease. LipoMed

hired Forma to assist with marketing

efforts. Based upon our strategic

recommendations, LipoMed was

renamed LipoScience, with a new

corporate identity and brand position.

Forma developed print collateral,

diagrams to explain the value and

physiology of the assay, trade show

booths, direct mail campaigns and both

direct-to-clinician (MM&M award winner)

and direct-to-consumer materials.

Enthalpy is an LC/MS/MS lab

competing in a crowded marketplace

– so crowded that competitive

offerings had become commoditized.

Forma helped Enthalpy identify,

articulate and promote several key

differentiators, and named the most

important one The 70% Solution. We

communicated these differentiators

Direct Mail Campaign

Corporate Brochure

Direct Mailer

visually by contrasting Enthalpy’s

innovations with other labs’ typical

approach to the same issues.

Forma developed direct mailers, a

corporate brochure, email blasts and

trade show displays. Following the

campaign, Enthalpy reported shorter

sales cycles and consistent growth,

even in a slow economy.

Ask About Our 70% SOLUTION

Most bioanalytical labs strive to work at

100% of capacity.

We prefer

to leave a littleroom

for more.

Ask About Our 70% SOLUTION

Most bioanalytical labs strive to work at

100% of capacity.

We prefer

to leave a littleroom

for more.

Banner Pop-Up Display

Sales Sheets

CHOOSE THE BRAND-NAME INGREDIENT THAT CONSUMERS CAN TRUST.

• Clinically backed purity and effectiveness

• Pharmaceutical-grade, with FDA-approved Drug Master File

• Manufactured in cGMP facilities with only non-animal ingredients

• Backed by the resources and reputation of the global leader in Amino Acids

www.ajiaminoscience.com

IT’S THE ONLY L-TRYPTOPHAN THAT’S EVEN EFFECTIVE ON THE OUTSIDE OF THE BOTTLE.

Advancing the Science of Amino Acids

Ajinomoto is the only US manufac-

turer of cGMP, pharmaceutical-grade

L-amino acids. However, Ajinomoto

faces serious competition from

offshore amino acid producers, and

there is significant confusion among

the purchasers and consumers of

amino acids about the relative merits

of the many conflicting claims in the

market.

To provide clarity, Forma developed a

new brand for Ajinomoto: AjiPure.

Aimed at purchasers and consumers of

amino acids, it is positioned to instill

confidence in the purity and quality

of ingredients from Ajinomoto, and

provide a quick visual reference

on store shelves. A series of sales

sheets and a pocket folder are

shown here.

Identity


Our new L-GLutamine manufacturinG prOcess prOduces siGnificant benefits fOr yOu.

• Fewer impurities

• Smaller, more uniform particles

• Consistent lots

• Greater predictability

• Better cost efficiency

Our new L-GLutamine manufacturinG prOcess prOduces

sOme Of the benefits Of aminOstabLe OnLy becOme apparent Over time.



THEIRS AJIPURE

THE BENEFITS OF OUR IBCAAS ARE EASY TO SWALLOW.AjiPure Instantized Branched-Chain Amino Acids offer clear benefi ts for consumers. Not to mention a clear, and marketable, point of difference for your products.

• Quicker dissolution

• Faster availability

• Proven consistency

• Unbeatable purity


AJIN-140 sales sheet.FINAL.indd 1 2/27/08 12:35:48 PM


AjiPure sets the globAl stAndArd for quAlity And reliAbility. so you cAn set your Products APArt from the comPetition.

• Trusted by medical professionals

• 100% non-animal origin

• No purer amino acids available

• Proven manufacturing consistency

how will your customers know it’s sAfe, Pure And effective? they’ve got our word on it.



Another breAkthrough from Ajinomoto: A more viAble option for cell culture mediA.

• 100X more active than insulin

• Improved purity

• Consistent quality in large batches

• Cost efficiency

• Backed by Ajinomoto’s manufacturing expertise and production experience



And less.

discover the smAll PAck Amino Acids thAt deliver big results.

• Sized specifically for research & process development

• Produced from 100% non-animal origin raw materials under CGMP conditions

• Eliminates revalidation at scale-up

• Shipped next business day

everythingyou wAnt in An Amino Acid.


of ingredients from Ajinomoto, and of ingredients from Ajinomoto, and

tabLe


of ingredients from Ajinomoto, and

Pocket Folder with Sales Sheets

Created through the consolidation

of several disparate companies,

Clinical Data needed a corporate

identity system that would allow

both the parent organization and the

individual divisions great latitude in

implementing marketing initiatives.

Forma developed the division names

for the new organization and a new

identity system to relate the three

disparate divisions. We implemented

a new marketing campaign anchored

by an array of glowing dots – a pattern

that visually mirrors the look of the

microarray “chips” used in gene

expression studies.

Identity

Division Identities

Cogenics Web Site Home Page

Clinical Data Web Site Home Page

Cogenics Ads

http://www.clinicaldata.com

http://www.cogenics.com

To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be – for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.

That’s why we created WorkSafeTM. A program designed to eliminate errors before they happen.

WorkSafe comes with all the tools you need to proactively address blood safety issues, from the instruments required for proper collection to the materials for proper collection to the materials and the programs necessary for effective training.

WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can ensure consistent performance across your entire staff. It offers a proactive approach for reducing collection-related errors, and demonstrating your hospital’s commitment to this increasingly visible subject.

And it can have a positive impact on clinical practice, helping to reduce on clinical practice, helping to reduce costs and clearly differentiate cases of sepsis from instances of contamination.

Nothing

can’t fix.

Reduce blood culture collection errors with WorkSafe.

WorkSafe is backed by the experience WorkSafe is backed by the experience WorkSafe is backed by the experience WorkSafe is backed by the experience and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect complement to BacT/ALERTmicrobial detection system.

To learn more contact your bioMérieux representative at (800) 682-2666 or visit www.biomerieux-usa.com/worksafe.

WorkSafe is backed by the experience WorkSafe is backed by the experience and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global leader in disease prevention, detection leader in disease prevention, detection and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect complement to BacT/ALERTmicrobial detection system.

To learn more contact your bioMérieux representative at (800) 682-2666 or visit www.biomerieux-usa.com/worksafe.

from diagnosis,the seeds of better health

What’s the problem withBlood Culture Collection?

The ABCs of better blood collection.

WorkSafe collection trays come complete with plastic bottles – the OSHA standard for laboratory containers.

With WorkSafe, you’ll get everything that’s needed for proper blood collection, all in one place.

You’ll be able to make sure everyone in your hospital follows best practices, to the letter. And you’ll be able to gain WorkSafe certification for your entire organization.

With WorkSafeTM, you can:TM, you can:TM

• Implement best practices• Improve patient care• Reduce collection errors• Accurately track Septicaemia• Control costs

Presented To License Number

Presented On Contact Hours Provider Number Course Number Category

cate until renewal time. If audited, this original document must be submitted.

I certify that I did attend the Continuing Education Program described and that I completed the hour(s) awarded.

Authorized Signature of Program Provider

BacT/ALERT® Blood CultureCollection Procedure Continuing Education and Certifi cation

Presented On Contact Hours Provider Number Course Number Category

must be submitted.


Authorized Signature of Program Provider

Blood CultureCollection Procedure Continuing Education and Certifi cation

NAME __________________________________________________________________ HEALTH CARE FACILITY _______________________________________________________NAME __________________________________________________________________ HEALTH CARE FACILITY _______________________________________________________NAME __________________________________________________________________ HEALTH CARE FACILITY __________________________________

Performance on Blood Culture Collection ProcedureA MA U N

1. Puts on clean gloves before each venipuncture

2. Ensures that all supplies are available for blood culture collection

3. Greets patient, identifi es self and explains the procedure 3. Greets patient, identifi es self and explains the procedure 3. Greets patient, identifi

4. Identifi es the patient using established procedures 4. Identifi es the patient using established procedures 4. Identifi

5. Has all supplies close at hand

6. Inspects all blood culture bottles for cracks and contamination

7. Marks the bottles for required fi ll volume: 8-10cc for adult, 2-4cc for Pediatric samples 7. Marks the bottles for required fi ll volume: 8-10cc for adult, 2-4cc for Pediatric samples 7. Marks the bottles for required fi

8. Lifts and removes the plastic protective cap over the metal seal on the BacT/Alert Blood Culture Bottles

9. Cleans the bottle septum with an alcohol prep

10. Properly assembles the collection adapter to the safety device

11. Demonstrates good judgment in vein selection

12. Properly disinfects the site using a Chlorahexidine or Iodine Base Product

13. Does not re-palpate the vein after disinfecting the site

14. Inspects needle, anchors vein and enters vein smoothly

15. Draws BacT/ALERT Blood Culture Bottles in appropriate sequence

16. Demonstrates good judgment when fl ow does not fl16. Demonstrates good judgment when fl ow does not fl16. Demonstrates good judgment when fl ow immediately ow does not fl ow immediately ow does not fl

17. When additional tubes are necessary inserts tube adapter insert in the adapter cap

18. Fills tubes in the appropriate order of draw

19. Releases the tourniquet

20. Smoothly withdraws needle and engages the safety device

21. Applies pressure with gauze to arm

22. Mixes by inverting the bottles and tubes

23. Labels specimens, write initials and time of collection on each specimen label

24. Checks venipuncture site to make sure all bleeding has stopped and applies bandage

25. Disposes of sharps in sharps container

26. Places blood culture bottles in a biohazard zip lock bag

27. Removes gloves and washes hands

COMMENTS:


A = Acceptable: consistently correct performance MA = Minimally Acceptable: makes mistakes, improves with practice

U = Unacceptable: consistently incorrect performance or errors notes N = Not observed

BacT/ALERT® Blood CulturePhlebotomy Training Competency Check List

PHLEBOTOMIST’S SIGNATURE DATE

INSTRUCTOR’S/CLINICAL COORDINATOR’S SIGNATURE DATE

bioMérieux, Inc.100 Rodolphe StreetDurham, NC 27712U.S.A.Tel: (800) 682-2666Fax: (800) 968-9494

bioMérieux Canada, Inc.7815 Henri-Bourassa Boulevard OuestSt. Laurent (Québec)Canada H4S 1P7Tel: (514) 336-7321Fax: (514) 807-00151-800-361-7321 ext. 221 www.biomérieux-usa.com©

2007

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Signature of Licensee

01.15.07

BacT/ALERT® Blood Culture

Educational Resources

BMX-158.06_CDlabel.PROTOTYPE ONLY.eps

Blood Culture Collection Kit and Training Materials bioMérieux makes diagnostic

equipment for hospital laboratories,

including a series that first culture

and then identify blood-born bacterial

infection. To drive product awareness

and encourage acceptance, we

developed a Blood Culture Education

Resource Kit. We named the program

(WorkSafe), developed the logo, created

the design language, and designed

the packaging and all the printed

contents, including brochures, CD

labels, checklists and reference cards.

The WorkSafe kit was a Dx Creative

Communications Award Winner.

Blood Culture SafetyandFirst always.

BacT/ALERT® is the only system that offers plastic blood culture collection bottles and improves safety at every step. Lightweight bottles

can be sent through pneumatic tube systems without special holders.

Why trust your samples to breakable glass bottles?

C

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Sales Sheet Product Brochure

NothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothingNothing

Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection


What’s the problem withBlood Culture Collection?

The ABCs of better blood collection.


bioMérieux, Inc. bioMérieux Canada, Inc.

www.biomérieux-usa.com

01.15.07

BacT/ALERT® Blood Culture

Educational Resources

BMX-158.06_CDlabel.PROTOTYPE ONLY.eps

ZERO TORQUE. ZERO COMPETITION.

Final Locked5.5 mm Rod ø


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Corporate Brochure

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Identity

TM


1925 Issac Newton SquareSuite 100Reston, VA 20190USAMain: +1 703.483.6400 Fax: +1 703.435.4031www.aptivsolutions.com



1925 Isaac Newton SquareSuite 100Reston, VA 20190USAMain: +1 703.483.6400 Fax: +1 703.435.4031www.aptivsolutions.com



Professor Andrew P. Grieve, BSc, MSc, PhD, DScSenior Vice President Clinical Trial MethodologyInnovation Centre

Direct: 703.865.2520Cell: [email protected]

Aptiv Solutions774 Walker Road, Suite A, Great Falls, VA 22066Main: 703.865.2520 | Fax: 703.865.2529www.aptivsolutions.com

E U R O P E | A S I A | T H E A M E R I C A S

Stationary Package

SM

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