Internet Audience in Thailand Q2 2013

Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.

Digital Analytics User Experience Search Optimization

Local Representative for

INTERNET AUDIENCE LANDSCAPE

Overall Total Internet Audience Q2 2013

Total Internet Users (Home & Work) PC : 10.75 M (+1.88% from Q1) Average Daily Visitors: 5.28 M (+1.84% from Q1) Total Visits : 484.69 M (-9.62% from Q1)

Based on comScore Thailand Data

55+ 45-54 35-44 25-34 15-24 19.9% 20.7%

12.2%

6.6%

3.5%

2.3%

11.9%

6.6%

3.8%

2.3%

Males are slightly more to be online than Females.

Total Internet Audience Trends (000) Home & Work PC

9,400

9,600

9,800

10,000

10,200

10,400

10,600

10,800

11,000

Total Unique Visitors (000)

Average Minutes Per Usage Day (Home & Work PC)

The decline of average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access.

85.0

90.0

95.0

100.0

105.0

110.0

115.0

Jun-2012 Jul-2012 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013

Biggest group of audience 41% of Internet Audience in Thailand is Persons 15-24 24% of Internet Audience in Thailand is Persons 25-34 Persons 55+ : 30% YoY growth of of internet audience for Home & Work

0

500

1,000

1,500

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3,000

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5,000

Persons: 6-14 Persons: 15-24 Persons: 25-34

Persons: 35-44 Persons: 45-54 Persons: 55+

Top 5 Categories by Growth % (YoY)

Category Q2 2012 Q2 2013 % Growth

Retail - Mall 668 3,138 369%

Personals 1,469 4,289 192%

Job Search 26 62 133%

Directories 4,876 7,691 57%

Apparel 1,908 2,970 55%

Q2 2012 VS Q2 2013

Top 5 Categories by Growth % (Quarter by Quarter)

Category Q1 2013 Q2 2013 % Growth

Apparel 2,149 2,970 38%

Platform (e.g., Disqus, Outbrain) 9,160 12,292 34%

Fragrances/Cosmetics 1,122 1,439 28%

Job Search 48 62 27%

Family & Youth Education 471 570 21%

Q1 2013 VS Q2 2013

Male 45-54 is the highest growth segment for Apparel

Social Network Trend

Facebook still dominates the social network market in Thailand.

Social Networking Landscape in APAC region – August 2012 Data

Social Networking Landscape in Thailand 2013 Data

% of Reach of Visitors = 94.6% (+2.2%) Average Hours Per Visitor = 8.2 (-7%)

Facebook and Twitter Lead Most SEA Markets Except Vietnam

Facebook Demographic Trend

0

500

1,000

1,500

2,000

2,500

3,000

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Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013

Persons: 6-14

Persons: 15-24

Persons: 25-34

Persons: 35-44

Persons: 45-54

Persons: 55+

LinkedIn Demographic Trend

0

100

200

300

400

500

600

700

Persons: 6-14

Persons: 15-24

Persons: 25-34

Persons: 35-44

Persons: 45-54

Persons: 55+

Email

Search

Facebook still dominates the social network market in Thailand.

Blogs

Facebook still dominates the social network market in Thailand.

DIGITAL OUTLOOK IN APAC

Multi-Devices

Huge opportunities for Thailand for growing of Retail Category

“Viewable Impression” will be replaced impression soon

There is only 58% of ads are seen by users

Thank You

Contact : Nuttakorn Rattanachaisit Email : Nuttakorn@predictive.co.th Mobile : 0860023644 Twitter : @Nuttakorn http://www.facebook.com/PredictiveMKT