future trends digital
TRANSCRIPT
future trends digital
Prof Maurice Mulvenna University of Ulster Stardate 66819.1
Everything you say/tweet/post
= validate my existence
truesocialmetrics.com – Conversation – Amplification
• Twitter = # of Retweets Per Tweet • Facebook = # of Shares Per Post • Blogs and YouTube = # of Share Clicks Per Post (or Video)
– Applause • Twitter = # of Favorite Clicks Per Post • Facebook = # of Likes Per Post • Google Plus = # of +1s Per Post • Blogs and YouTube = # of +1s and Likes Per Post (or video)
– Economic Value • For all = Sum of Short and Long Term Revenue and Cost Savings
alchemyapi.copm
repknight.com
trends
persuasive pervasive nudge monetise disrupt internet of things open data big data
persuasive
Minority Report
pervasiveness or norm-shifting
h-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html
nudge
monetisation
disrupt
h-p://www.flickr.com/photos/aknock/
internet of things
open data
big data
big data
context
persuasive pervasive nudge monetise disrupt IoT open data big data
learning khan academy
shopping personalised products
death of high street
behavioural retargeting
living freemium e-participation
working smart shop floors
caring self manage
future
Highly personalised, pervasive, persuasive, on-demand computer-mediated and computer-generated messages and interactions for increased monetisation and lifetime value
tanks very much
h-p://www.tankzone.co.uk
future reading • norms
– http://www.bbc.co.uk/podcasts/series/dh
• persuasive – http://pt2013.csiro.au
• nudge – http://nudges.org/tag/richard-thaler/
• disrupt – http://techcrunch.com/2013/02/16/the-truth-about-disruption/
• internet of things – http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation
• validate my existence – http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker
• Avinash Kaushik – http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
• on-demand marketing – http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing
• stardate – http://trekguide.com/Stardates.htm