future trends digital

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future trends digital Prof Maurice Mulvenna University of Ulster Stardate 66819.1

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Page 1: Future trends digital

future trends digital

Prof Maurice Mulvenna University of Ulster Stardate 66819.1

Page 2: Future trends digital

Everything you say/tweet/post

= validate my existence

Page 3: Future trends digital

truesocialmetrics.com – Conversation – Amplification

•  Twitter = # of Retweets Per Tweet •  Facebook = # of Shares Per Post •  Blogs and YouTube = # of Share Clicks Per Post (or Video)

– Applause •  Twitter = # of Favorite Clicks Per Post •  Facebook = # of Likes Per Post •  Google Plus = # of +1s Per Post •  Blogs and YouTube = # of +1s and Likes Per Post (or video)

–  Economic Value •  For all = Sum of Short and Long Term Revenue and Cost Savings

Page 4: Future trends digital

alchemyapi.copm

Page 5: Future trends digital

repknight.com

Page 6: Future trends digital

trends

persuasive pervasive nudge monetise disrupt internet of things open data big data

Page 7: Future trends digital

persuasive

Minority  Report  

Page 8: Future trends digital

pervasiveness or norm-shifting

h-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html  

Page 9: Future trends digital

nudge

Page 10: Future trends digital

monetisation

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disrupt

h-p://www.flickr.com/photos/aknock/  

Page 12: Future trends digital

internet of things

Page 13: Future trends digital

open data

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big data

Page 15: Future trends digital

big data

Page 16: Future trends digital

context

persuasive pervasive nudge monetise disrupt IoT open data big data

learning khan academy

shopping personalised products

death of high street

behavioural retargeting

living freemium e-participation

working smart shop floors

caring self manage

Page 17: Future trends digital

future

Highly personalised, pervasive, persuasive, on-demand computer-mediated and computer-generated messages and interactions for increased monetisation and lifetime value

Page 18: Future trends digital

tanks very much

h-p://www.tankzone.co.uk  

Page 19: Future trends digital

future reading •  norms

–  http://www.bbc.co.uk/podcasts/series/dh

•  persuasive –  http://pt2013.csiro.au

•  nudge –  http://nudges.org/tag/richard-thaler/

•  disrupt –  http://techcrunch.com/2013/02/16/the-truth-about-disruption/

•  internet of things –  http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation

•  validate my existence –  http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker

•  Avinash Kaushik –  http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

•  on-demand marketing –  http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing

•  stardate –  http://trekguide.com/Stardates.htm