Internet Audience in Thailand Q1 2013

Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.

Overall Total Internet Audience February 2013

Total Internet Users (Home & Work) PC : 10.35 M Average Daily Visitors: 6.00 M Total Visits : 530.38 M Broadband : 94.91% Dial Up : 5.09%

Based on comScore Thailand Data

Total Internet Audience Trends (000) Home & Work PC

9,400

9,600

9,800

10,000

10,200

10,400

10,600

Average Minutes Per Usage Day (Home & Work PC)

85.0

90.0

95.0

100.0

105.0

110.0

115.0

120.0

It shows the decline of average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access.

Total Audience (Home & Work) Growth 6%

Female 55+ is the highest growth segment at

Benchmark with 2012 February 2013 VS February 2012 Highlights

Based on comScore Thailand Data

Total Audience up from 9.7M to 10.3M for Home & Work

27% whereas other segments average growth at 8%

Male 25-34 is the lowest growth segment – This

segment is already penetrated 27% of total home & work internet audience.

15-34 is the biggest segment in Thailand – penetrated at 66% of total internet users in Thailand

Top 5 Categories by Growth %

Category 2012

UV (000) 2013

UV (000) %

Growth

Real Estate 1,071 1,396 30%

Lifestyles 6,360 7,504 18%

Travel 3,021 3,374 12%

Career Services 1,731 1,878 8%

Retail Sites 6,204 6,712 8%

February 2013 VS February 2012

Social Network Trend

Facebook still dominates the social network market in Thailand – LinkedIn started emerging from last couple months

Facebook

Age 45-55+ is the highest growth of total users for Facebook

Blog Trend

Blogger is number #1 blog platform in Thailand , follows by Bloggang.

Blogger

Age 45-55+ is the highest growth of total users for Blogger

Search Engine Trend

Google still dominate the search engine market in Thailand – follow by Ask Network, AVG Secured Search and Bing.

Google

Age 45-55+ is the highest growth of total users for Google

Email Provider Trend

Hotmail unique visitor is declining – but it still remains the top provider in this category. Gmail ranks #2 for this category.

Hotmail

Hotmail was dropped significantly especially from young audience. Hotmail growth the visitors only from audience age 55+

APPENDIX : METHODOLOGY

Unified Digital Methodology (UDM)

2 Million Person Panel 360°View of Person Behavior

CENSUS

Unified Digital Measurement™ (UDM)

1 Million Domains Participating 1 Trillion Page views per Month

Adopted by 80% of Top Global. Media Properties

PANEL

PERSON-Centric Panel with SITE-Census Measurement

Web Visiting & Search

Behavior Online Advertising Exposure

Advertising Effectiveness

Demographics, Lifestyles & Attitudes

Media & Video Consumption

Transactions

Online & Offline

Buying

Mobile Internet Usage & Behavior

PANEL

5 Billion Cookies

Unified Digital Measurement Methodology

comScore Unified Digital Measurement

Enumeration

Panel Recruitment

Data Collection

Bias Correction

Traffic Allocation

Unification

Establishment Surveys Population Targets

Online Recruitment

Passive Data Collection Session Assignment

Weighting, Preventing Bias

Dictionary Site Hierarchy

Unified Digital Measurement UVs and Page Views

How Does Panel Measurement Work?

Collect Traffic Representative set of individuals

Final reports of market data based on projections of individuals

Apply comScore Projection & URL Dictionary

Data Servers Projected

Traffic

Region Country Persons Under Measurement

Asia Pacific Australia 79,460 Asia Pacific China 575,597 Asia Pacific Hong Kong 36,354 Asia Pacific India 1,195,775 Asia Pacific Indonesia 358,590 Asia Pacific Japan 97,015 Asia Pacific Korea (South) 10,636 Asia Pacific Malaysia 175,757 Asia Pacific New Zealand 14,044 Asia Pacific Philippines 209,273 Asia Pacific Singapore 52,751 Asia Pacific Taiwan 66,098 Asia Pacific Thailand 180,125 Asia Pacific Vietnam 167,165

Actual/Min Persons Under Measurement (PUM) – May, 2012

Thank You

Contact : Nuttakorn Rattanachaisit Email : Nuttakorn@predictive.co.th Mobile : 0860023644 Twitter : @Nuttakorn