digital marketing tips for start-up business
TRANSCRIPT
DIGITALMARKETINGTIPS FORSTART-UPBUSINESS
Digital Marketing & Web Development Company
GOAL &OBJECTIVE
Define your goal and objective beforestarting marketing for your start-upbusiness, get to know what you wantto achieve through Digital Marketing!
You should also consider what will bethe Return of Investment (ROI) - this islikely to be financial, but may alsohave, said:
• An improved conversion rate• Greater brand awareness• An increase in visits to your website• A greater market share
IDENTIFYYOUR
CUSTOMER
Do research and identify youraudience and find your targetcustomers.
Understanding who your mostvaluable customers are will help yourfocus your efforts to find newcustomers. Often, the most effectiveapproach is to look for similarprospects.
Continually review how valuable yourexisting customers are. Overtime,
customers who used to be highlybeneficial might demand lowerprices. Other clients may increasetheir turnover with you as they grow.
IDENTIFY YOUR
COMPETITORS
Do research and find yourcompetitors are and what they aredoing online, and understand theirposition.
You can group competitors into threecategories:
• Direct competitors• Indirect competitors• Substitutes or new entrants
ASSIGN RULES
Assign rules to your team, for whichparticular task which persona isresponsible.
Build Your Winning Team
• Assign real work from Day One. Nopractice time.
• Never spend a minute training basicknowledge or skills, but help themlearn on their own.
• Design & assign first few jobs frombasic to advance, not just any jobneed to do.
• Be very strict on deadlines & results.But always be there to support.
SEARCHENGINE
OPTIMIZATION
• Keyword Research• Competitors Research• Planning Your Website Creation• On Page SEO• Off Page SEO• Reporting• Search Engine Marketing• Search Network Ads• Display Network Ads• Shopping Ads• Videos Ads• Mobile Apps Ads Major AdvertisingTools• Google Adwords• Bing Ads Center
CONTENTMARKETING
• Blogging• Webinars• Guest Blogging• EBooks• LinkedIn Pulse• Forums and Communities]• PR• Documents• Presentation
SOCIAL MEDIA
MARKETING
• Choose Channel• Facebook• Twitter• LinkedIn• Google Plus• Instagram• YouTube• Plan your Content• Advertisements through Social Media• Measuring the Result
EMAILMARKETING
• Grow Your List• Write Great Email• Create Email Template• Choose Best Email Platform• Control Spam Email• Measure the Result
AFFILIATEMARKETING
• Build Affiliate Programs• Distribute to the Market• Measure the Result Mobile Marketing• Choose the Mobile Platform• Advertising Your Business• Measure the Result
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Malviya Nagar, New DelhiDelhi - 110017, India
Phone:- +91-9811189171
REACH US
THANK YOU!