diy marketing tips
DESCRIPTION
Presentation given at the Entrepreneurs Circle Marketing Workshop.TRANSCRIPT
![Page 1: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/1.jpg)
TIPS & TRICKS FOR THE DO-IT-YOURSELFMARKETERJAMES KEDDINGTON
Friday, May 17, 13
![Page 2: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/2.jpg)
WHAT YOU DO
Friday, May 17, 13
![Page 3: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/3.jpg)
LEADERSHIP
LEGAL
TECHNOLOGY
CUSTOMER SERVICE
SALES
MARKETING
FINANCES
PAYROLL
STAFFING
WHAT YOU DO
Friday, May 17, 13
![Page 4: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/4.jpg)
MY FIRST MARKETING EXPERIENCE
Friday, May 17, 13
![Page 5: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/5.jpg)
15 YEARS LATER...
Friday, May 17, 13
![Page 6: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/6.jpg)
THE MOST IMPORTANT QUESTION
Friday, May 17, 13
![Page 7: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/7.jpg)
THE BUYERS TIMELINE
Friday, May 17, 13
![Page 8: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/8.jpg)
3 Big Questions
Friday, May 17, 13
![Page 9: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/9.jpg)
3 Big QuestionsWhere Are They?
Friday, May 17, 13
![Page 10: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/10.jpg)
3 Big QuestionsWhere Are They?Social Media
Friday, May 17, 13
![Page 11: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/11.jpg)
3 Big QuestionsWhere Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 12: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/12.jpg)
3 Big Questions
Where Do They Go?
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 13: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/13.jpg)
3 Big Questions
Where Do They Go?Website
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 14: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/14.jpg)
3 Big Questions
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 15: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/15.jpg)
3 Big Questions
Why Do They Stay?
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 16: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/16.jpg)
3 Big Questions
Why Do They Stay?Customer Marketing
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
![Page 17: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/17.jpg)
TIME MANAGEMENT DISCIPLINES
Friday, May 17, 13
![Page 18: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/18.jpg)
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Friday, May 17, 13
![Page 19: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/19.jpg)
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Do The Big Rocks
Friday, May 17, 13
![Page 20: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/20.jpg)
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Do The Big Rocks
Be An Explorer, Not Just A Learner
Friday, May 17, 13
![Page 21: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/21.jpg)
GET A TOOL BOX
Friday, May 17, 13
![Page 22: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/22.jpg)
Google Analytics
Friday, May 17, 13
![Page 23: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/23.jpg)
Hootsuite
Friday, May 17, 13
![Page 24: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/24.jpg)
Litmus
Friday, May 17, 13
![Page 25: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/25.jpg)
Survey Monkey
Friday, May 17, 13
![Page 26: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/26.jpg)
Trello
Friday, May 17, 13
![Page 27: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/27.jpg)
Other People
Friday, May 17, 13
![Page 28: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/28.jpg)
THREE MUST HAVES
Friday, May 17, 13
![Page 29: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/29.jpg)
THREE MUST HAVES
Friday, May 17, 13
![Page 30: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/30.jpg)
THREE MUST HAVES
Friday, May 17, 13
![Page 31: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/31.jpg)
THREE MUST HAVES
Friday, May 17, 13
![Page 32: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/32.jpg)
DIY MARKETING TIPS
Friday, May 17, 13
![Page 33: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/33.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email Marketing
Friday, May 17, 13
![Page 34: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/34.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Friday, May 17, 13
![Page 35: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/35.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Friday, May 17, 13
![Page 36: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/36.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Friday, May 17, 13
![Page 37: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/37.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Friday, May 17, 13
![Page 38: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/38.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have opted in.
Friday, May 17, 13
![Page 39: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/39.jpg)
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have opted in.
Email tip #6: Giving your subscribers multiple ways to get to the same landing page – links, images, buttons, and so on – gives you a better chance of them acting (clicking)!
Friday, May 17, 13
![Page 40: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/40.jpg)
SEO YOU CAN DO YOURSELF
Friday, May 17, 13
![Page 41: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/41.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Friday, May 17, 13
![Page 42: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/42.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Friday, May 17, 13
![Page 43: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/43.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Friday, May 17, 13
![Page 44: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/44.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Friday, May 17, 13
![Page 45: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/45.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Friday, May 17, 13
![Page 46: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/46.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Friday, May 17, 13
![Page 47: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/47.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Friday, May 17, 13
![Page 48: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/48.jpg)
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Tip #8: Get on review sites.
Friday, May 17, 13
![Page 49: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/49.jpg)
The One Page Branding Guide
Friday, May 17, 13
![Page 50: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/50.jpg)
7 RULES FOR SOCIAL MEDIA
Friday, May 17, 13
![Page 51: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/51.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Friday, May 17, 13
![Page 52: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/52.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Friday, May 17, 13
![Page 53: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/53.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Friday, May 17, 13
![Page 54: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/54.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Friday, May 17, 13
![Page 55: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/55.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Friday, May 17, 13
![Page 56: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/56.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Friday, May 17, 13
![Page 57: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/57.jpg)
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Rule #7: Respect the purpose of the platform.
Friday, May 17, 13
![Page 58: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/58.jpg)
Parting ThoughtsLove It
Friday, May 17, 13
![Page 59: DIY Marketing Tips](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b40a194a7959d81e8b465a/html5/thumbnails/59.jpg)
Twitter: @jameskeddington
Facebook: /keddington
Linkedin: /keddington
Google+: Just search for me
THANK YOU
Friday, May 17, 13