DIGITAL MARKETING :FLIPKART

PRESENTED BY Palas jena Priya bhut Harapriya debata

DIGITAL MARKETING

• Digital marketing is the promotion of products or brands via one or more forms of electronic media.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

What we want from Digital Marketing?

Visibility Awareness Engagement Branding Leads

You are there only if they can find you

Provide information to engage people ongoing basis.

Generate awareness of your products or services

Build Trust & Credibility with potential customer

Develop capability for people to contact you online.

Implementation Scope

Website Micro site SEO PPC ORM Mobile

The digital marketing implementation plan will start with website, which is engaging and interactive. The concept and the website will be promoted through search engine optimization, social media marketing, Email marketing, SMS marketing, mobile marketing, and paid ads at various related sites and social networking platforms.

Offline / Online

Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in.

"Location, Location, Location"

Online, people search for information. Millions of people. Each searches alone.

"Information, information, information"

Search Engines•search engine will gather, sort & report information from the Internet, based on your topic of interest

•But, search engines also offers a lot more than search alone…

What is Targeted Advertising?

Your customers see your ad when they search

Your ad reaches users at the moment they demonstrate interest

Search Marketing Defined

Improving the visibility of your website and increasing website traffic by placing your brand in front of consumers when searching for relevant products and services in Search

Engines

Search Engine Optimisation(SEO)

Search Engine Advertising(SEA)

Search Engine Advertising

SEA

ADVERTISERS PAY ON A COST PER VISITOR BASIS FOR TRAFFIC DELIVERED TO THEIR SITE THROUGH SEARCH ENGINE LISTINGS

Trends

Companies spent more than five times on PPC as compared to SEO in 2010

Types of searches

Search engine optimization/cont’dHow SEO elements affect organic listings

Title tagMeta description tag (or first para of text if

no meta des has been added)

Keywords

SEO: Search Engine Optimisation

SEO

Websites are ranked by relevancy according to search engine algorithms (i.e. a compliance checklist)

Affected by website design.

Screenshot of contextual email marketing

Search engine marketing/cont’dPaid placements - Google

Paid placements

Search Engine Advertising

SEA

Advertisers pay on a cost per visitor basis for traffic delivered to their site through Search Engine listings

Keyword Research

When you begin the process of keyword research, the first step is to think like your target audience and how they would enter the phrases for what they are searching for.

Keyword Research

Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan..

Tuesday, May 2, 2023

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