About Flipkart.comFlipkart is World’s top 10 most visited E-commerce website in India with regards to traffic. Multiple Payment method is available for it’s customers to make Payment easier. Fastest growing e-commerce website in India. It sells 30 product per min. The Story Behind ” FLIPKART.COM”

There was the huge risk taken by both the Bansal’s ” Sachin Bansal & Binny Bansal “. (Started with selling of books ). They both got a high profile job in the worlds biggest e-commerce website named Amazon. Leaving Amazon to start their own company with just Rs 4 Lakhs involved a huge risk as there was no guarantee that their idea would Succeed or not. It was a result of risk taking only that today Flipkart generates 1.5 cr a day.

As of today, Flipkart employs over 4500 people. It experiences 2 million unit sales and 4 million unique

visitors per month with sales growing at 25% per month, eyeing a $50 million run rate.

With close to 11.5 million titles, Flipkart is the largest online book retailer in India with 80 per cent market share.

It has a registered user base of two million customers and ships out as many as 30,000 items a day, clocking daily sales of Rs 2.5 crore.

Flipkart is rapidly expanding its network of warehouses, distribution centers, procurement operations and 24/7 customer support teams. The company even has its own delivery network in 27 cities and is set to expand this even further by next year.

Interesting Statistics about the company

2010: WeRead, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network. 2011

Mime360, a digital content platform company.

Acquisitions

2011: Chapak.com is a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak's digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name.

2012: Letsbuy.com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$ 25 million.Letsbuy.com had been closed down and all the traffic of Letsbuy is diverted to Flipkart.

Ideally, no company discloses its marketing strategy. But if you watch closely you will see, currently they are heavily investing in to TV ads. Overall, they want to be everywhere where they can find the audience/customer. They want to  be in the mind of customer so that whenever you think about making any purchase, you check at least one time their website. 

Apart from tv ads, they uses some marketing techniques like, re-targeting, PPC, social media (of course), SEO, OOH media, affiliate marketing, and also the latest one, where they tie with big brand who about to launch new product and they buy all the selling rights so that they will be the only one who can sell the product online in the desired marketing in this case India. It's good one actually. 

What are the digital marketing techniques of Flipkart?

Promotion Strategy

ADOPTED BY Flipkart

1. Google Adwords PPC Search ad – Category based text ads. Display – Products offers based ad images. Gmail – Content / Topic based Text ads. Keyword Targeted – FLIPKART. Paid ad rank – 6 or 7. Overall Paid Search Performance – Good.

2. Remarketing: Remarketing activates if customer visit site and Clicks any display / Search ad.

3. Successful Brand CampaignsNo Kidding, No Worries Shopping ka Naya Address Shop Anytime, Anywhere Big Billion Day

4. TV Commercial Strategy  The objective is to build the brand as a verb for

Shopping. Target Biggest event of the year i.e IPL T20 2014 Total 29 ads released Since 2011 Portraying Kids as Adults in ads gives higher brand

recall. Ads Targeted as Pan India Shoppers of all

generation. Ads aimed to Popularise the brand as a verb. Testimonial based Creative Campaigns to

demystify the fear of Online Shopping experience. Mobile App downloads TV ad to increase m-

commerce Value. Launching Campaigns i.e ” The Big Billion Day “

5.  Facebook Strategy Category Focused FB page i.e books, gaming, fashion etc,

which is for building engagement with fans. Deals and Offers based FB Page which is for customer

acquisition. Seasons to Festivals or Birthday based Cover Photos. Updates on new Products and Customer queries. Response on customer Complaint is average and Inconsistent. Running Contests / Gamification. Exclusive customer tab for support.

6. Twitter Strategy Follower -160 K Updates on new Product, Offers and Discounts using appealing Videos and

Images. Tech @ Flipkart exclusive channel on tech updates. Running Product / Services based contest Like Flipkart Frist, AcerA1 on Flipkart. Avg 2-3 Products offers / launch based post per day basis. Flipkart Support Exclusive Channel on queries Solution. Flipkart Offers Special offers based channel. 24*7 Customer Service Channel. Real-time Connect. Response to the query is in real time.

. YouTube  Strategy It does not have its own channel. It Executes lots of Youtube Campaigns. i.e

Search Page, Display ad, Video ad etc. Total 29 Videos Uploaded. Total Video Views- 1.4 million

Flipkart, the Indian e-commerce firm, has on March 3, announced going live with Brand Story Ads which is a native, interactive story format with content images and product guides that lets brands tell their stories to their target audience in a crisp and effective manner.

Brand Story Ads, available as a mobile platform, claims to have over 50 brands including Yes Bank, L'Oréal, Micromax, Intel, Gillette, Datsun and Sony already on board who have signed up on the platform to launch their ad campaigns..

FLIPKART STORY ADS

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