Introduction Flipkart is an Indian e-commerce retail company.

• It is one of the leading e-commerce players in the country.

• Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in 2007.

• Incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd.

Founders

Sachin Bansal

CEO and Co-founder

Graduated from IIT-Delhi with a degree in Computer Engineering.

In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.

Oversees all the customer facing activities of the company ranging from technology to marketing.

He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

Binny Bansal Co-founder.

Born and raised in Chandigarh.

Computer Engineering from IIT Delhi.

Worked with Amazon before taking the entrepreneurial plunge with Flipkart.

Oversees all operational activities that come into play from the time the customer places an order till the time of delivery.

Warehousing, logistics and customer support.

Funding• Initially funded by the Bansals themselves with 4

Lakhs(INR).

• Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).

• Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.

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Awards & Recognition

Sachin Bansal got Entrepreneur of the Year Award 2012-2013 from Economic Times.

Flipkart.com was awarded Young Turk of the Year at CNBC TV 18’s ‘India Business Leader Awards 2012’ (IBLA).

Flipkart.com, secured second position in the List of Cheapest Mobile Store 2013, compiled by Indian e-commerce observer Zoutons.com.

Acquisition

Value added services

Great customer serviceusers are more satisfied as compared to competitors. Great customer service has been its hallmark.

User friendly The user interface is sleek and easy to use.

Cash on deliveryAlmost 60% of its sales happen through this mode. Cash on delivery created trust in the minds of Indian customers.

Replacement30 days replacement policy.

WalletAllows shoppers to

store money on the site and use it to purchase items, without having to reach for their credit card for each transaction.

Challenges Faced

• Initially, it wasn’t easy to earn the trust of the customer.

• Lack of real time interaction affects the faith of customer.

• The discomfort shown by customers in revealing there financial details.

• Highest number of orders get registered during weekends proves to be tough at times for logistics and customer service.

face significant challenges in reverse logistics.

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Results: Ad campaign

Website traffic, orders and revenue all doubled post the campaign.

Flipkart was clocking Rs 30 cr/month. By the end of the campaign they clocked in excess of Rs 60 cr each month.

Website traffic jumped to 100 lakh visits per month and 1000 lakh page views.

Today Flipkart ships close to 30,000 items every day ie 17 items every minute.

What makes it stand out?

• A robust back-end is a vital pre-requisite for an online business to survive.

• Since once the customer completes transaction, it's this back-end that connects the dots.

• The purchase model is at the heart of Flipkart’s success, as most delays or troubles occur in this part of business.

• Flipkart began operations on the consignment model i.e. purchase based on demand.

• Goods are purchased from suppliers on demand, based on the orders received through the website.

Logistics

Flipkart has its own warehouses, and maintains its own inventory.

Warehouses:

Bangalore Chennai Delhi Hyderabad Mumbai Noida Pune Kolkata

Now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.

Delivery.. Flipkart is seen delivering

through their own delivery boys and at times within 12hrs from order.

Dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time.

‘Making better our service promise’.

Flipkart connects with customers in real-time, through Facebook and Twitter.

Addressing customer concerns and owning up to our mistakes, reassure customers we have their best interests at heart.

As a customer-centric organization, none of the issues can remain unresolved for long.

The founders don't think discounts can replace the customer's satisfaction of being serviced promptly and efficiently.

Thank You!