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Digital  Marke.ng  for  Startups  

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1.   Who  We  Are  2.   The  story  ma5ers  3.   Startup  Marke<ng  4.   Digital  Media  5.   Case  Studies  with  a  small  budget  6.   Favorite  Video  Case  Studies  7.   Final  Notes    

Today’s  Agenda  

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Who  We  Are  

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Showreel

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socialab

•  Socialab is a digital marketing agency that opened its doors in 2009. ���Today, it is the 3rd largest digital creative agency in Greece, by number of staff.

•  Our mission is to promote brands and organizations across the web by managing their image and communication throughout all digital media.

•  As a full-service agency, we offer a wide range of customized services: ���web, social, search, display, email, mobile & affiliate.

•  Socialab works both directly with brand owners and with advertising agencies, both white-label and openly.

•  Our commitment is providing the results that mean something to the client, and that’s why we advise clients on Strategy and also teach on digital marketing.

•  And yes, we’ve been awarded across a large number of categories.

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DIGITAL  STRATEGY  

SOCIAL  MEDIA  

APPS  &  ADS  

ONLINE  VIDEO  

SEM:  SEO/PPC  

CONTENT  MARKETING  /  DIGITAL  PR  

EMAIL  MARKETING  

BRAND  MONITORING  

WEB  DESIGN  

MOBILE  MARKETING  

AFFILIATE  MARKETING  

BRAND  ADVOCATES/  AMBASSADORS  

Services

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Clients

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Credentials: Awards

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We are the people behind suit.gr, the 1st and most popular Greek website with digital marketing news & tips. Suit.gr has a growing audience of more than 1,000 daily readers, most of them in marketing and advertising.

http://www.suit.gr/!

Credentials: suit.gr

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Starting in March 2014, Socialab created a strategic partnership with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to provide training in digital marketing.

The Syllabus Academic Council actively validates our course material on an ongoing basis and provide industry guidance on where the technologies are going. The council includes Facebook, Twitter, Google, PayPal & Microsoft.

We will be having a special tonight for those who stay until the end of the presentation! :)

Educational Partners

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Credentials: Partners

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As part of our CSR programme, Socialab is continuously committing resources toward helping the community pro-bono. Two of our most supported efforts are:

Orange Grove: Socialab participates at the workspace and support group offered to Greek startups by the Embassy of Netherlands, both as a mentor and as training partner. We have guided 3 startups so far and have had 2 training courses for free.

Hellenic Entrepreneurship Award: Socialab is the newest supporter of the winners of the €1 million HEA, an effort that is spearheaded by the Libra Group.

Corporate Social Responsibility

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CEO at Socialab, head of Strategy

Digital Content Creator since 1994 in the ���first Greek web-zine

Digital Marketer since 1999, in a UK startup ���during the dot-com era

In Web Design, Display & Search Marketing ���since 2002

Blogger since 2004, starting a network for digital PR

Mobile Marketing between 2006 - 2009

Founded Socialab in 2009 an expanded it to a full-service digital agency.

Judge at Ermis Awards – Digital (2013) and Branded Content (2014)

Only DMI certified digital marketing master trainer in Greece

Has worked with 100+ national & global brands since 1999

Founder: George Anagnostopoulos

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The  story  maWers  

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Early 90s

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Google of the early 90s

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Google of the early 90s

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My own startups

 1.  First  Greek  web-­‐zine  “Kyvernogragoi”  in  1994  2.  Web  design  freelancer  in  1999  (UK)  3.  A  book  affiliate  program  for  universi.es  in  2000  4.  Search  marke.ng  freelancer  in  2002  5.  A  lot  of  ideas  between  which  I  promoted  for  a  week  each  in  2002  6.  A  transla.on  agency  specializing  in  2003  7.  Independent  affiliate  of  a  mobile  marke.ng  company  in  2005  8.  Social  Media  Marke.ng  since  2009,  then  expanded  into  full-­‐service  

digital  agency  (Socialab)  

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Startup  Marke.ng  

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Which  startups  do  you  know    whose  marke.ng  you  liked?  

Your  turn...  

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Which  of  the  examples  you  described  are  about  marke.ng  communica.ons,  not  the  full  spectre  of  

marke.ng?

Your  turn...  

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Not  to  get  too  academic  but...  

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Digital  Media  

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DIGITAL  STRATEGY  

SOCIAL  MEDIA  

APPS  &  ADS  

ONLINE  VIDEO  

SEM:  SEO/PPC  

CONTENT  MARKETING  /  DIGITAL  PR  

EMAIL  MARKETING  

BRAND  MONITORING  

WEB  

MOBILE  MARKETING  

AFFILIATE  MARKETING  

BRAND  ADVOCATES/  AMBASSADORS  

Services

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Case  Studies  with  a  small  budget  

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Kallimanis, “#TweetSarakosti”���http://www.socialab.gr/kallimanis-tweetsarakosti/

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Lamda Mercedes, ‘Secret Garage’ ���http://www.socialab.gr/lamda-mercedes-secret-garage/  

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Management of the Scoop Tour that Ben & Jerry’s launched in the summer of 2012 around the country. A branded van visited 150 spots in more than 25 cities and gave out free ice-cream. Our work Included managing consumer queries for more than 18 hours a day, for more than a month.

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Concept and implementation of digital PR for the brand Camel. Included the design and printing of gift boxes that were sent to media and bloggers.

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Results: More than 23 sites & magazines published the activation. Among them, Marketing Week, Imerisia, Zougla, LIFO, vita.gr and many more.

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���Implementation of a promotional campaign for Subaru’s 4-month event, Subarudromio, to meet with bloggers and provide test drives and an off-road experience. Included the design of the online app where photos and videos of visitors were collected through the hashtag #subarudromio. ���

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Favorite  Video  Case  Studies  

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Interna.onal  Case  Studies  

 1.   BlendTec:    

hWp://www.youtube.com/watch?v=qg1ckCkm8YI    

2.   Dollar  Shave  Club  #1:  hWps://www.youtube.com/watch?v=ZUG9qYTJMsI    

3.   Dollar  Shave  Club  #2:  hWps://www.youtube.com/watch?v=3FOae1V1-­‐Xg      

   

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Remember…  

 Bold  means  memorable.  

 But  you  s.ll  need  a  good  product.  

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Final  Notes  

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Resources  

 Need  more  inspira.on?    Feel  free  to  browse  the  following  material:    Socialnomics  by  Eril  Qualman  –  2014  edi<on:  hWps://www.youtube.com/watch?v=zxpa4dNVd3c      Digital  marke<ng  in  2012  –  2015:  hWps://www.youtube.com/watch?v=kk-­‐2Ag8QV4o  

   

     

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Starting in March 2014, Socialab created a strategic partnership with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to provide training in digital marketing.

The Syllabus Academic Council actively validates our course material on an ongoing basis and provide industry guidance on where the technologies are going. The council includes Facebook, Twitter, Google, PayPal & Microsoft.

We offer for participants of today’s presentation a 20% off the regular price of €1,200 for the next 40-hour group which starts this Tuesday 5 May.

Please contact Ms Vera Oikonomou at dm@socialab.gr

Special offer!

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Ques.ons  so  far?  

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Feel free to connect with me on LinkedIn, Facebook or Instagram.

You will find this presentation at: www.slideshare.net/Socialab

Since there are no more questions...

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THANK  YOU