Earning  A)en+on  

Marke+ng  for  Startups  in  a  Digital  Age  

Paul  Barter,  January  2016    @barterpaul      @MaRSDD  PaulBarter.com  

In  the  old  world,  you  devoted  30%  of  your  +me  to  building  a  great  service  and  70%  of  your  +me  to  shou+ng  about  it.  In  the  new  world,  that  inverts.  

Jeff  Bezos  

First,  a  marke,ng  review.  

Product  Price  Place  Promo,on  

Paid

Owned

Earned

Today.  

Source:  Naumi  Haque  

What  comes  now?  1.   Make  great  stuff    2. Paid,  owned,  earned  3. Tell  a  great  story  4. Listen,  measure,  respond