the best way to promote your jewelry business> elegant editorial on the two leading wedding websites

> new for 2012: redesigned online jewelry search tools

> top-selling bridal magazines

> an affluent audience of women

the #1 wedding brand

photo: brian dobenSource: comScore Media Metrix, March 2011-Unique Visitors; The Knot 2010 Real Weddings Study

more brides – and more

affluent brides – than any other

bridal media

click>> Keep up with the hottest trends at TheKnot.com/fashion

1 Gown, $5,345, ReemAcra.com for stores 2 Swarovski crystal necklace by Erickson Beamon, $910, ShopCurve.com 3 Headband, $18, ASOS.com 4 Earrings, $275, AlexisBittar.com 5 Uncut diamond ring by Diamond in the Rough, starting at $15,000, (888) 245-5145 for stores 6 Clutch, $195, LaurenMerkin.com 7 Vanity mirror and brush, $30 for set with comb, Target.com 8 Semimatte lipstick in Scarlett Empress, $24, NARSCosmetics.com 9 Peep-toe pumps, $1,040, LouisVuitton.com

k look of the moment

enchanted forestChannel your inner Snow White for a dramatic wedding day look. By susan waits

all

ima

GES

Co

UR

tESy

of

tHE

ma

nU

faC

tUR

ERS

1

2

3

4

5

6

9

8

7

sparkle & shineTake a look at the bridal accessories our editors were loving at New York Bridal Fashion Week.

1 Feather and crystal headband, $85, Etsy.com/shop/meganhamilton 2 Fascinator with feather detail, $110, Nilah.com for stores 3 Organza shoulder festoon, $815, ErinCole.com for stores 4 Crystal and pearl beaded necklace, $88, BridalBling.ca for stores 5 Crystal and pearl earrings, $365, SimanTu.com for stores 6 Crystal-encrusted belt, $287, RaniaHatoum.com for stores 7 Crystal clutch, $4,795, JudithLeiber.com >>

gem class

“glam is my thing”—Vi-AN, EdiTOriAl AssisTANT

“something sparkly” should be added to that “something blue” adage. A starburst beaded sash, a gold bejeweled clutch, a crystal-encrusted statement necklace or rich natural pearl earrings—it’s the glitz factor in these trimmings that can transform a wedding dress into a total knockout look.

head case

“ I love flights of fancy”—susAN, sENiOr AssOCiATE WEddiNgs EdiTOr

Hints of whimsy, via feather accents, add personality to your look without going overboard—meaning you can still give a nod to fashion icons like Victoria Beckham and not have to wear a fascinator with its own ZiP code. Needless to say, it’s a no-brainer for the fashion-forward bride.

4

1

2

3

6

7

5

k THE lATEsT FrOm BridAl FAsHiON WEEk

Clu

TCH

, EA

rr

iNg

s: C

Ou

rTE

sY O

F TH

E m

AN

uFA

CTu

rEr

s; A

ll O

THEr

s: C

lAr

k+W

Alk

Er s

Tud

iO

glam it upA pair of statement earrings, a chic updo and a dramatic black sash give a

basic gown maximum wow factor.

1K

k fashion

EARR

ING

S: D

EVO

N JA

RVIS

; RIB

BO

N: T

HIN

KST

OC

K; R

ING

: CO

UR

TESY

OF

THE

MA

NU

FAC

TUR

ER. A

LL E

NG

AG

EMEN

T R

ING

S BY

JEFF

CO

OpE

R D

ESIG

NS

1 dress 3 waysHere’s proof that it’s the personal touches that

truly make a wedding dress unique.By HeatHer Levine

PHotograPHy By tom ScHirmacHer

2K

the dress The most flattering silhouette is a strapless A-line. Gown by Maggie Sottero, $900 +Black-diamond earrings by Siman Tu, $525, (212) 327-4626

Black double-face satin ribbon, $8 per yard, MJTrim.com

platinum and diamond engagement ring, $5,300 (not including center stone), JeffCooperDesigns.com >>

the

ac

ces

sor

ies

+

make your jewelry store sparkle

Newly redesigned, our popular engagement ring and wedding band search tools are even more engaging for brides and brides-to-be – and better for you! Now, women can easily find and fall in love with the design of their dreams and know exactly where to go to purchase it.

award-winning editorial that inspires and influences

Source: The Knot Market Intelligence, 2011 Engagement & Jewelry Study. Base: Stone and/or setting purchased Base: Purchase/select bandsphoto: devon jarvisSource: comScore Media Metrix, March 2011-Unique Visitors

print features

Gotta Have It – Top picks for the best wedding details, like stunning jewelry

Notebook – Highlights bridal earrings, brooches, rings and more – in a variety of styles

online features

Engagement Ring Search – Over 500 photos of actual rings in every cut, color, and style imaginable

Ultimate Accessory Search – the go-to guide for wedding day jewelry and accessories

find a store near you tool and results

online vendor profile

From engagement rings to wedding day accessories, when brides pick jewelry, they turn to The Knot Wedding Network. In fact, women who aren’t yet engaged turn to us too. 40% of our members have visited TheKnot.com prior to their engagement.

> 60% of brides research rings before the proposal

> 21% of brides visit a ring retailer without their finance

> Almost every bride and groom purchase a wedding band

> Almost half (46%) purchase both wedding bands from a local/independent jeweler

how the program works

> The bride-to-be searches for jewelry by a designer that your store carries.

> She clicks on the “find a store near you” link.

> The results include your store name and address with a link to your online profile.

targeted profile placement

Your online business profile on TheKnot.com and WeddingChannel.com is placed in the jewelry category and city where your store is located.

jewelry store referral program

help brides find you first

the best way to generate an online presenceShowcase your business through these premium placements and products:

the only magazine for your brand Nearly 8 out of 10 brides (77%) use bridal magazines during wedding planning—and 67% of those brides say they use The Knot as a planning resource. Let us find the right package for you!

“Brides are researching even before the

engagement begins making The Knot an extremely visible and important

influencer for jewelers.”–Kristina Maiwaldt

Marketing Director, Roman Jewelers

> LocaL MaRKET hoMEPagE BannER—exclusive Flash banner linking to your website

> caTEgoRy PagE BannER—exclusive leaderboard banner linking to your website

> SPoTLIghT BannER—a second banner on your category page appearing above featured vendors, linking to your website

> nEW BRIdE EMaIL—featured placement in an email sent to new members of The Knot, linking to your website

spotlight banner | This popular placement is now available as a stand-alone component. It appears on your category page above featured vendors and links to your website.

category badge | This badge can link to your profile or your website.

featured vendor profile | This upgraded profile is available to only 30 advertisers! Your profile thumbnail is guaranteed to appear on the first page of results for your category.

> contact us! email nikole Spangler at nspangler@theknot.com or call (877) 771-3019

local direct email | This email is sent to local brides in your area and can promote your business or a special offer or package.

premium banner program | This exclusive program includes 4 premium placements: