developing an ir plan

Chapter 1

Building a shareholder bass using online methods

When it comes time to build a shareholder base businesses looking for financial help usuallygo to an angel. At times it's difficult to even reach an angel because they would like to seeprogress in a way to exit the deal down the line. If you're looking for investments Capital if you'relooking to build a shareholder base. You have to be a self promoter. You must understand onlinemarketing, Digital PR, outsource management, investor relations financial communications, andhow to position yourself online to attract those that you want in your business, the goal is to bringthose were relevant and useful to look at you, the goal is to find those with in your industry to takea look at you and start talking about you, you have to be tuned in to every aspect that is alwayschanging online when it comes to online market and lead generation and to increase sales. Youcan raise money , create disability for your brand increase consumer awareness all at thesame time.

Get into the mind of the investor: an inside look of the investors world as seen by Phil Morgan,AKA Positive Phil

The easiest way to build the shareholder base for your company is to convince other peoplewithin your industry perhaps they have a blog and subscribers you to send readers andsubscribers your way.

figure out what site you're looking to get traffic from­

Companies often look for investors in all the wrong places, I can tell you right now if your stock islow and you have no one looking or buying your stock you're looking for investors in all the wrongplaces.

This book will serve as a guide to help you get found and funded.

Finding your relevant audience

Keyword research

Before approaching potential investors. Angel investors and retail investors are often investingthrough their networks.

You can find industry leaders and pockets within these networks online this book will go throughevery aspect in helping you grow a healthy and robot shareholder base.

First let's talk about a few reasons why your company needs a digital marketing expert ­youyourself will become a digital marketing expert with the tools and knowledge I Lay fourth in thisbook.You're not making a profit or at least you have a small profit.You need funding to expand business

Increase revenue performance with qualified investor leads align marketing ,public relations andinvestor relations to integrate with the company's overall goals funding and taking over newmarkets.

How to use digital public financial relations to promote your venture and to get funding inquires.Internet marketing goes way beyond search engine optimization. Learn form the best on how tobuild your own investor following. get more traffic to your website and convert them intoinvestors.

Have to build a page

In order to get founded funded. You have to make yourself visible. Perhaps you do not have PRor financial communications with in your skill set however you have to connect with audience ,monitor coverage understand public perception respond to crisis and measure and analyzeresults these are critical to a growth of a company and keep finding investors to keep buying yourcompany's stock..

It all starts with 1 investor. This book will guide you into the process to build hundreds uponthousands of individuals that would take a look at your company and perhaps make aninvestment into your business.

Online reputation management truly matters when you're trying to build your shareholders.

To build a more robust shareholder base,you have a cleaner reputation .Hire inexpensive laborthat run automated software and strategies focused around content to help push negatives outof the way.

Here's a quick way to increase lead conversion rates so you can grow your shareholder basequicker.

Recent research shows that qualifying leads are more successful when contacted one hourafter their interests than the first 24 hours. This is good to know when you are building your

shareholder base.

Many franchise brands and public companies are beginning to implement inbound marketing andmarketing automation processes, the quality and the quantity of quality leads has greatlyincreased , shareholder bases are being built because of this. For many smaller corporationsthey will continue doing the same thing that is not working. For many of the large companies theywill continue doing the same thing because they are making some type of profit and they do notwant to change anything that will stray them away from their profit. However, the smart smallcompanies and the smart large companies are really taking an inside look at lead conversionand online infrastructure in order to get the more sales and build bigger shareholder bases.

Here's a quick way to increase investor lead conversion rates so you can grow your shareholderbase faster.

Recent research shows that qualifying lead are more successful when contacted one hour aftertheir initial interest then 24 hours. Many companies and individuals are beginning to implementdigital marketing methods focused around inexpensive labor and industry introductions to growtheir investor base.Call to Action

Make incentives irresistible and continue to emphasize a call to action, otherwise Internetsurfers will neverconvert into useful leads and real customers. But keep it simple so visitors are not intimidated ortired out by theprocess. Rather than asking for extensive information, for instance, just get mail and emailaddresses so thatfollow­up can be done through other methods and means. Companies and Individuals with those companies need to listen and take note. I pitchcompanies all the time. I have members of my team mingle with prospective clients on a dailybasis, hour by hour, minute by minute, someone is pitching to someone. We also receivepitches. I find great companies that have horrible presence. I send video, pictures and free toolsfor them to use because in the back of my mind.>i want to see every person that worked hard fortheir venture succeed…However, the companies are fed up. They have either been burnt in thepast, believe they have the all star team already or just too ignorant to care. Thats usuallyreflected when they viciously hang up the phone and curse at me..Oh well, the life of a promoter.

BloggingBlogging to Build Your Shareholder Base­ companies that blog get 55% more visitors that youcould turn into investors. Phil Morgan helps you get found by investors in search engines. Sitesand blogs have 450 more index pages but you have to be careful on how you structure your blog.Within my newsletter I will give you tools to help you attract investor. Integrated social sharing,actionable blog analytics, search engine optimization tips within the financial communicationssector.

You have to learn specific online digital marketing and financial investor relations tactics alongwith online financial communication and digital public relations strategies to build an effectiveinvestor base.

SEO HAS CHANGEDSEO has changed a lot over the past 12 months. I remember building links and trackingkeywords and watching them go up to boost our clients rankings not too long ago. Most SEOagencies still do this, I haven't tracked my rankings since 2012.

Have you heard a little bit about longtail SEO?

1 word "pants"

2­3 Word women pants

more descriptive phrases­ green women addidas pants

This is how you build visibility with longtail keywords. The easiest way to boost traffic is throughcontent. Blog posts have to be very very detailed. Then you have to promote it through the web..go social.

Have a guest post from individuals within your industry that have large subscriber bases willgenerate more traffic and investors to your website.

Writing great content is great I love video as well. I also love e­books and infographics togenerate visibility.

Want investors to take you seriously. Forget hiring investor relations firms and marketingcompanies that truly focus on Rankings. Higher inexpensive labor to produce high quality contentand get that content out there into the arms of those you want within your company and yourstock.“There are only a few individuals I trust to ask advice from when it comes to building investorlists. Phil happens to be one of the lucky few that gets questions from me weekly.” – JasonAndrew, entrepreneur What are your keywords?Search­engine optimization (SEO) is a main ingredient in website upkeep and an inescapablepart of online marketing. The process of keyword research is vital to good SEO.Keyword­stuffing used to be the master card in terms of SEO, but those days are gone.Keyword research still carries weight, and website owners need to maintain keywords properly;they can’t be chosen arbitrarily. Choosing the most suitable and relevant keywords takesresearch.Targeting just one or two keywords might not be enough; there can be a lot ofcompetition. To broaden your website’s search relevancy, make a list of keywords and relatedkeywords that are relevant to your website and its content. Put them in order from most to least

important so you can see what the search engine ought to look for and rank. Many keywordresearch tools can be found online.