LANDING PAGE 8 !"#$-%&v' '('!')$# *f &) '+',$-v'

By @VladBlagi, ScaleMyBusiness.com

Detailed Guide:

2 Bonuses included Look for:

ATTENTION

Gr&b $%'-r

1

You got 8 seconds before they surf away

MAGNETIC HEADLINES U#'

“UVP -# & #-).(', ,('&r &)/ ,*!0'((-). !'##&.' $%&$ #$&$'# w%1 1*" &r' /-+'r')$ &)/ w*r$% b"1-)..” –S$'v' B(&)2

UNIQUE VALUE PROPOSITION

H'&/(-)' f*r!"(&: UVP =

!  H*$ fr'#% 03z& /'(-v'r'/ $* 1*"r /**r -) 30 !-)"$'# *r -$’# fr'' (Domino’s).

!  N*$ M*r' N"!b'r#, B"$ A,$-*)&b(' M'$r-,# (USER,1,(').

Tr1 $%-#: End result your prospect desires + specific period of time

+ remove objections

U

VP

What u get

The end benefit

U

CLEAR LANGUAGE S"b%'&/: $'(( "# what -$ -# (*r w%&$ w' get) -)

UserVoice

99designs

KissMetrics

They are hiring?

???

???

DESIRE Ar*"#' $%'-r 2

A BETTER WAY 4'r'’# .*$ $* b'

Compelling example of exactly what you get

DEMONSTRATE R'#"($# $%'1 .'$

See it in action (on your website) in a couple of seconds

M&2' $%' v&("' &# 50(-,-$, ,*),r'$' &)/ &# q"&)$-6'/ &# 1*" ,&)

VALUE S%*w $%'! $%'

HOW IT WORKS T'(( $%'!

G-v' 1*"r 0r70',$ & .(-!0#' *f 1*"r secret sauce W%&$ !&2'# 1*" unique?

“A-HA” MOMENT G-v' $%'! &)

With millions of crowd -sourced

contacts

And Dun & Bradstreet

company profiles

C&(( $%' v-#-$*r $*

3 ACTION

M&2' -$ #$&)/ *"$. T'(( $%'! w%&$ $%'1 .'$

Don’t: -),("/' !&)1 *0$-*)#. M&2' $%' CTA the only element $%' v-#-$*r ,&) ,(-,2 *)!

I!!'/-&$' &,$-*). B"$: w%&$’# & !*b?

ACTION

R'/",' $%'-r

4 FEARS

Useful tool T* %'(0 1*" ,r'&$' content for your landing pages

Sales pitch Canvas: A fr'' (br&-)#$*r!) $**( w-$% 9 '##')$-&( '('!')$# *f &)1 #&('# &r."!')$&$-*)

Useful resource

D* 1*" 2)*w what $* 0"$ *) 1*"r (&)/-). 0&.'?

Check it out here:"j.mp/SalesCanvas"

Ev'r1 #-).(' 0r70',$ -# anxious &b*"$ !&2-). & 0"r,%&#'.

ANXIETIES U)'&r$% 1*"r 0r70',$’#

G-v' $%'! & w&1 $* r&-#' q"'#$-*)#

REASONS TO BUY T"r) objections -)$*

Objection Counter argument Financial: w-(( I .'$ !1 ROI (r'$"r) *) -)v'#$!')$)? H*w f&#$ $%-# w-(( %&00')?

Facebook gives companies a 22% lift in ROI.

Product-needs risk. 1'# 1*"r 0r*/",$ !&1 w*r2 f*r 89, b"$ w-(( -$ w*r2 f*r !'?

Outline the features of your product in detail. Give them a free trial

Competitor risk: f'&r *f ,%*7-). $%' wr*). *0$-*).

Virgin has no problem detailing how their service is better than that of Sky, to great effect.

Compatibility risk: %*w /*'# 1*"r #*("$-*) 6$ -)$* $%' w&1 1*"r 0r70',$ w*r2# $*/&1?

Emphasize a minimal, if any, impact on your prospect’s business.

B"-(/ $r"#$ &)/

5 CREDIBILITY

If 0-,$"r'# &r' w*r$% & $%*"#&)/ w*r/#, $%') credible customer testimonials &r' w*r$% 'v') !*r'

EVANGELISTS Br-). *"$ 1*"r

SEEN IN… A#

H'(0 $%'!

6 DECIDE

MONEY S%*w v&("' f*r

H'&/#0&,' &00 &),%*r# $%'-r 0r-,' b1 ,*!0&r-). -$ $* 2 /&-(1 (&$$'#.

ANCHOR S'$ "0 &)

H*w ,&) 1*" ')#"r' 1*"r ,"#$*!'r

/*'#)’$ b&-( *"$?

TOO EARLY D*)’$ ,'('br&$'

GET SOME G-v' #*!' $*

7

M&2' -$ (**2 8 GREAT

look professional?

4-# #-$' -# !*r' ,r'/-b('. I 6)/ -$ $* b' !",% !*r' professional looking M, 38, Washington

M*r' pleasing graphics, %-.%'r-q"&(-$1 (**2 &)/ f''( F, 52, Tennessee

J"#$ looks !*r' ,r'/-b('. M, 24, New Jersey

4' design is sloppy &)/ looks (-2' #*!' &/*('#,')$ b*1# -) & .&r&.' $%r'w $%-# $*.'$%'r.

F, 48, California

N*$ v'r1 professional looking. D*)’$ (-2' $%' cheesy graphics. F, 33, Washington

Looks childish &)/ (-2' -$ w&# 0"$ $*.'$%'r -) 5 !-)"$'#. F, 25, Maryland

D*'# -$

Just 1 OUT OF 5 elements A (&)/-). 0&.' -#

)''/'/ $* $"r) visitors -)$* customers

Useful resource

5 VIDEOS DESCRIBING THE COMPLETE SYSTEM

Check it out here:"j.mp/GrowthTurbine"