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BRINGING PURPOSE TO LIFE IN YOUR BUSINESS

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Destria Partners

Destria Partners is a new ’fusion’ business, founded three years ago by co-founders with extensive senior experience in both the commercial and not for profit sectors.

We support companies and organisations across sectors to transform their position, performance and impact with creating new clarity of purpose via strategies, ideas and creative innovation from an ethical and sustainable perspective.

We combine our unique knowledge and experience of working on brand positioning, sustainability, communications, CSR, campaign and product development to help clients put purpose at the centre of developing practical and profitable initiatives.

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Some of our clients

Ethics & responsibilityFunding & resourcesTalent growthPartnerships & collaborationsImpact measurement

Content creation MessagingMedia partnershipsCause related marketingCampaign management & monitoring

IdeationResearchIdentity & valuesAudit & analysisPartnership development

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Co-FoundersDave AllenCo-Founder

Dave co-founded Destria’s sister global branding agency,Brandpie in 2008, having worked with John on a varietyof collaborations there. Previous clients have includedLord Browne at BP, Arun Sarin at Vodafone, MarkWeinberger at EY (creating ‘building a better workingworld' as their purpose) and most recently Ted Leonsisand Russ Ramsey (supporting the Washington DC bid tobring the Olympic Games to the city in 2024).

Prior to setting up Destria and BrandPie, he worked withSir Martin Sorrell at WPP for 25 years, creating andleading Enterprise IG - now 'The Brand Union’ where hedrove new ethical thinking and initiatives. He workedclosely as an advisory board member with The Prince’sInternational business Leaders Forum.

He believes purpose-driven organisations have the abilityto bring about real change in society, making them moreattractive to supporters, consumers and employees.

Dave is a disruptor by nature, encouraging people toadapt their thinking and approach, always challengingthe status quo. He represents Destria in The Americasfrom his New York base.

John O’BrienCo-Founder

John co-founded Destria after 20 years in the not forprofit sector. For 10 years he ran CSR and ethicalleadership initiatives for HRH The Prince of Wales atand has retained a special advisory role in developingnew projects for the Prince, working together withDave on a variety of them. Through this experiencethey saw the opportunity to bring their skills andassociated teams together.

John has also worked with over half of the FTSE 100,two non-UK royal families, high net worth families &philanthropists, charities and public sector agencies.

John sees the ‘good’ in business and ethical behaviourcombined to be a powerful force for change and onewhich has never been more important in creating asustainable and more equitable world.

John is a highly creative purpose driven innovator, wholikes nothing better than going over the hill to exploreand create exciting new solutions and value for all. Herepresents Destria in EMEA & from the head office inLondon and is Chairman of the Brandpie Foundation.

We help clients create clarity of purpose in how their existing or aspirational ethics, CSR & sustainable activities can help shape business objectives and success.

We create and manage content, relationships, specific campaign or component management to the organisational or business needs.

We help build authentic values with strong internal and external engagement, measuring and assessing value and impact.

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What we do Our work covers three purpose activation areas

Sustainability &impact

Ethics & responsibilityFunding & resourcesTalent growthPartnerships & collaborationsImpact measurement

Strategies & positioning

Communication & campaigning

Content creation MessagingMedia partnershipsCause related marketingCampaign management & monitoring

IdeationResearchIdentity & valuesAudit & analysisPartnership development

Sustainability &impact

Strategies & positioning

We help clients with analytical skills to ensure strategy development is evidence based as well as undertaking stakeholder consultation.

Communication & campaigning

With campaigns, we can apply ‘dipstick’research at the outset to help highlightfor key stakeholders or target fundersthe value, benefit and need as related tothe particular project.

Impact assessment is key to on-goingsustainable success. We use variousmethodologies from initialbenchmarking to on going trackingand ROI social impact reporting tocreate verified analysis.

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Insights, Testing, Profiling, Monitoring, Assessing Impact

Gain insight to help develop strategy

Test strategy in development

Use research to provide media hook

Monitor success of campaign

Conduct benchmark for Impact Assessment Assess impact of funding to date

With evaluation servicesCovering three purpose activation areas…

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The enthusiasm, skill, professionalism and creativity have had a fundamental influence on the success of several different projects .

A great partner and a reliable advisor

John McLarenCorporate Director, Head of Global CommunicationsAkzoNobel

We conducted a complete assessment of their worldwide sponsorship, CSR and community investment activities across all brands.

Facilitated clarity of strategy, new third party relationships across varied campaigns, initiatives and markets, combining important social & cause-related investments.

The new, focused strategy & relationships were better able to meet the key corporate objectives, engaging both customers, staff and other key stakeholder groups.

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We span global business needs

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We were asked to create and manage new sustainability messaging, animated filming to match a personal voice-over from Sir Richard Branson.

Embedded within Virgin Atlantic, we co-ordinated content, identified and shortlisted animation specialists, managed production process and cross platform application.

Our specialist knowledge complemented that of Virgin Atlantic’s in-house team providing input to support key stakeholder engagement.

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We deliver discreet elements

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This lead to a complete organisational transformation, new market position, new name and branded identity, re-positioning across their worldwide commercial and public sector markets.

We created a new appreciation of the significance of purpose for the products within their business.

We were asked by world renowned business psychologists Pearn Kandola to review their main digital product range with a view of clarifying its purpose within the business.

what you and the team did was powerful, effective and completely different from what we'd experienced before.

Prof Binna Kandola OBEFounder Pearn Kandola LLP

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We can shape new market opportunities

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We helped L’Occitane review its CSR & environmental credentials to find ways to enhance public perceptions.

We created a new concept and supportive cause-related marketing proposal.

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We are very pleased with the concept and your understanding of our brand and objectives has been excellent

Maddie SmithUK Managing DirectorL’Occitane

“ “The strategy development process had a positive impact on internal cross team working and thinking in anticipation of the external stakeholder communication.

We address consumer perceptions

In 2012 we were asked by HRH The Prince of Wales to create a concept and strategy to link school children with manufacturing, based on a company programme he had inspired in the North East.

We created the core messaging, delivery partnership, cross sector support & identity to form ‘Industrial Cadets’ as a national engagement programme with manufacturers.

Our ongoing support and the creation of key partnerships has resulted in1,400 Industrial Cadets graduating in 2014, over £4.7 million in funding and a delivery strategy to have 4,000+ young people engaged in the next 3 years.

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I really could not be more grateful or indebted to John O’Brien for responding in his usual, remarkable, energetic and well organized way.

Having known him for many years I knew I could rely on him.

HRH The Prince of Wales

We can build entire campaigns

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We can embed values & ethics

We were looking for advice in positioning this as a sustainable & ethical business, and recognised Destria Partners as the obvious place to seek advice. We were not disappointed

Jonny AucampCEO, OSTC

“ “Working with the Executive team we were asked to create a business development strategy for a new FX business operating over 12 countries.

We created the strategy, specific policy direction, market assessment and then managed the communication process with key stakeholders across a variety of channels.

Our specialist knowledge and networks were used to create specific high target business opportunities as well as advising on key Government relationships.

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As a result the importance of this agenda was recognised and it was determined to participate within existing structures including the UN Interfaith Summit on Climate Change.

We undertook a 10 stage review process determining opportunities related to forthcoming global conventions and created detailed recommendations in collaboration with senior Government officials.

We were asked by Ed Davey, Secretary of state for Energy & Climate change to assess opportunities and resource requirements around the mobilisation of faith related communities on the climate change agenda.

We support Government thinking

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We assessed the opportunity, created a specific engagement strategy and developed a unique proposition as part of the 2012 Diamond Jubilee year.

We mobilised a specific media and online social campaign taking key messaging across multi platforms and a large public audience.

The Government recognised this as the largest collective mobilisation of volunteers since WW2 with a significant level of impact both in the UK and beyond, as far as New Zealand.

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Her Majesty is well aware of the great effort that has been applied to this, she has asked that her thanks and good wishes be passed to you

Private Secretary on behalf of Her

Majesty The Queen

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We are experts in mass mobilisation

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Providing focus in activating your purpose led success

Destria Partners Ltd.6 Regents Wharf,

All Saints Street, London N1 9RL.+44 203 053 3740

www.destriapartners.com