Post on 29-Jun-2015
Embed Size (px)
DESCRIPTIONA brief, high-level overview of The Monogram Group, the Chicago agency I founded in 1990.
- 1. The Monogram GroupChicago and CharlotteCredentials Overview
2. Monogram specializes in creating andrepositioning brands, then successfullytaking them to market.For companies facing substantial growth opportunitiesor wanting to break out of a commoditized category,we offer a powerful blend of high-level strategic thinkingand creative execution.We excel at developing brands that project a larger,more sophisticated image ahead of the clientscurrent situation.Founded in 1990 by our President, Scott Markman. 3. Our development process combines brandconsulting and ad agency skill sets.Brand Consultancy Advertising AgencyWE START HERE 4. The benefits of our approach are bothimmediate and sustainable. 5. Our integrated expertise is perfectlysuited to address a broad range of brandand go-to-market challenges. 6. We have deep experience in developingcontent for virtually any media anddelivering smart, multichannel programs. Market research:Advertising: Direct: quantitative studies TV email qualitative studies radio print executive interviews printWeb site Brand strategy and concepting outdoordevelopment Positioning and messaging online Videos Marketing strategy and planning Media planning Marketing program development and placement integrated campaignsBrand identity systems promotionsMarketing collateral Social media programs Environmental graphics Guerrilla marketing Trade show booths Internal communications 7. Our clients include many leading consumerand B2B brands, many of them global... 8. ...and several of Chicagos most establishedcivic and retail organizations. 9. We are also the leader in enabling Chinesemanufacturers to penetrate the US marketunder their own brand. 10. Monogram has been featured in the mediaworldwide for our unique China practice. 11. Our senior creative team also has deepexperience across a range of categories. Associations Healthcare Publishers Alternative energy Higher education Real estate Banking/financial services Home furnishings Recreational equipment Beer, wine & spirits Home improvement Recreation & entertainment Beverages (non-alcoholic)Hotel, lodging Retail stores & chains Business servicesInvestmentsShopping centers & malls Consumer packaged goodsLaw & legalSnacks & confections Credit cards Luxury items Sporting goods Eyecare, optical Mgmt. consulting Telecom Fast foodMuseumsTheaters Garden equipment Non-profit Trade Golf courses Office suppliesTourism Government Packaged goods Toys & games Hardware Private equity/venture capital 12. The Monogrammanagement team. 13. Scott Markman, President 30 years of brand building and corporate design experience. Media coverage: Wall Street Journal, Industry Week, Chicago Tribune, Chicago Sun-Times, AdAge, ARD German TV. Speaking engagements: US-China Global Brand Summit, Asia-Pacific Chamber (Shanghai), National Venture Capital Assn., U of Chicago Booth School, Northwestern Kellogg Marketing Scholars and the British- American Business Council. Responsibilities: Strategy and planning, business development, creative presentations, quality control 14. Harold Woodridge,Partner/Creative Director 30-year career with JWT, BBDO DDB and Monogram (since 2002). Key clients (prior to Monogram): McDonalds, Kraft, Oscar Mayer, RCA, Wilson, Jim Beam, Wrigley and Fisher-Price. Awards: Cannes Film Festival, Clios, Addys, NY & London Festivals, Mobius Awards, Effie Awards, Creativity Awards and Business Marketing Assn Awards. Responsibilities: Strategy and planning, conceptual development, creative direction, creative presentations 15. Jackie Short,Partner/Director of Research30-year career includes 11 years atAmeritech as Director of Market Research,5 years at First Chicago in Consumer Credit.Clients: Auntie Annes Pretzels, FiskarsBrands, University of Chicago, WachoviaBank, Wal-Mart Portrait Studios, UnionLeague Club of Chicago, ChicagoCommunity Trust.Responsibilities: Market research, strategyand planning, positioning and messagedevelopment 16. Thank you for your time. The Monogram GroupWillis (Sears) Tower 233 S. Wacker Drive, Suite 410Chicago, Illinois 60606 USA Tel: +1 312-726-4300 Fax: +1 312-726-4308www.monogramgroup.com www.monogramgroup.com.cn Scott Markman, Presidentsmarkman@monogramgroup.com