designing the mobile wallet - a case study
DESCRIPTION
A case study for designing a mobile wallet. Presented at the IA Summit in New Orelans, March 2012 Contact at flow-interactive.comTRANSCRIPT
![Page 1: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/1.jpg)
Designing the mobile wallet
A case study
@timcaynes #ias12
This part of the screen intentionally left blank
![Page 2: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/2.jpg)
userinformationarchiexperiencetectoinnovationdesi
gnalignerationenvisioningeermatron
icatoricorn
![Page 3: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/3.jpg)
![Page 4: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/4.jpg)
![Page 5: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/5.jpg)
254% of the
world has a
mobile phone
![Page 6: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/6.jpg)
![Page 7: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/7.jpg)
![Page 8: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/8.jpg)
117% of the
world has a
wallet
![Page 9: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/9.jpg)
![Page 10: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/10.jpg)
![Page 11: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/11.jpg)
0.004% of the
world thinks...
![Page 12: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/12.jpg)
OMG, those
things should
be totally,
![Page 13: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/13.jpg)
like,
![Page 14: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/14.jpg)
the same
thing
![Page 15: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/15.jpg)
![Page 16: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/16.jpg)
![Page 17: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/17.jpg)
Who are the
0.004%? tm
![Page 18: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/18.jpg)
Who are the
0.004%? tm
![Page 19: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/19.jpg)
IMAGE: REFERENCE: http://thinkd2c.wordpress.com/2011/05/12/visa-to-luanch-major-digital-wallet-initiative-in-2011/ SOURCE: Visa
![Page 20: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/20.jpg)
IMAGE: REFERENCE: http://www.telegraph.co.uk/technology/mobile-phones/6254174/O2-to-trial-LTE-mobile-broadband.html SOURCE: O2. Probably.
![Page 21: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/21.jpg)
IMAGE: REFERENCE: http://www.zdnet.co.uk/news/mobile-devices/2011/05/20/orange-and-barclays-unveil-quick-tap-mobile-wallet-40092845/ SOURCE: ORANGE
![Page 22: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/22.jpg)
Image: Capture: http://www.google.com/wallet/
![Page 23: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/23.jpg)
Ooh. Can they
literally change my life
with this?
![Page 24: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/24.jpg)
Image: Capture: Mastercard youtube channel
![Page 25: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/25.jpg)
Image: Capture: Mastercard Youtube Channel
![Page 26: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/26.jpg)
Image: Capture: Google Youtube Channel
![Page 27: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/27.jpg)
Image: Capture: Google Youtube Channel
![Page 28: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/28.jpg)
Image: Capture: Orange youtube channel
![Page 29: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/29.jpg)
“And as if that
wasn't enough, paying with your
mobile looks
pretty cool too”
![Page 30: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/30.jpg)
and in this
world?
![Page 31: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/31.jpg)
![Page 32: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/32.jpg)
![Page 33: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/33.jpg)
![Page 34: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/34.jpg)
![Page 35: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/35.jpg)
Can the design challenge be
reduced to a
pithy couple of slides?
![Page 36: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/36.jpg)
Two ways to
approach the
design
![Page 37: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/37.jpg)
Complicated and simple
![Page 38: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/38.jpg)
Simple and
complicated
![Page 39: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/39.jpg)
Complicated and simple –
registration
heavy and
transaction light
![Page 40: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/40.jpg)
Simple and
complicated –registration light and
transaction
heavy
![Page 41: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/41.jpg)
That choice is not yours
![Page 42: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/42.jpg)
That choice
has already
been made
![Page 43: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/43.jpg)
That choice
has already
been made
![Page 44: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/44.jpg)
The design story
![Page 45: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/45.jpg)
We’d like a mobile wallet
please
![Page 46: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/46.jpg)
So you’d like...
![Page 47: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/47.jpg)
![Page 48: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/48.jpg)
![Page 49: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/49.jpg)
![Page 50: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/50.jpg)
Execution?
![Page 51: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/51.jpg)
![Page 52: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/52.jpg)
St
Still in the room
awake
Diagram: Useless Venn diagram
![Page 53: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/53.jpg)
Image: Robert Gendler
![Page 54: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/54.jpg)
Well, we’d just
like a mobile
wallet please
![Page 55: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/55.jpg)
Oh
![Page 56: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/56.jpg)
sadface
![Page 57: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/57.jpg)
![Page 58: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/58.jpg)
Ok, so what do
you already have?
![Page 59: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/59.jpg)
we’ve been doing a bit of work with this agency that did put some things together but it was a while ago and until we knew the platform requirements we weren’t really sure what the architecture needed to be any since we’ve changed some of the delivery partners and there is new legislation coming up in november which basically says we’ll have to
update the transaction engine which actually we get from the merchant who since they merged with the carrier platform have
another version of that piece coming so we’re working with our IT partners to fill that gaps in implementation which means that we’ve
had to revise some of the business requirements again and since that happened there has been a new directive which means that in the UK we’re not actually allowed to do the thing that makes that piece work so we’ve had somebody else in the work on some high-level
designs but as we’re going through a brand update right now for the whole commerce platform we’re not quite sure which assets are
usable but compliance are looking into that so when we get those things back from those guys who have also changed their name
recently and I can’t remember who they we’ll be able to see how some of that fits together but we’re not entirely sure what the middle tier looks like yet because since the latest deployment of the fulfilment
engine we’ve had issues resolving some simple transaction and we might actually have to migrate those services to another supplier
and that will probably be in the third quarter so realistically we’ve put a hold on that pending the outcome of the stakeholder review which
incidentally is becoming more difficult since we actually changed who we are and we all wear different faces and can only communicate
through michael jackson thriller moves
![Page 60: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/60.jpg)
Oh
![Page 61: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/61.jpg)
sadderface
![Page 62: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/62.jpg)
![Page 63: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/63.jpg)
Still...
![Page 64: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/64.jpg)
Jon
![Page 65: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/65.jpg)
We did Immersion
![Page 66: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/66.jpg)
![Page 67: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/67.jpg)
Immersion
![Page 68: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/68.jpg)
Immersion
![Page 69: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/69.jpg)
then We did Ideation
![Page 70: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/70.jpg)
Tap phone
DROP PHONE
shout a bit
start fight
![Page 71: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/71.jpg)
![Page 72: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/72.jpg)
![Page 73: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/73.jpg)
Then We did Envisioning
![Page 74: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/74.jpg)
![Page 75: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/75.jpg)
Android
![Page 76: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/76.jpg)
BlackBerry
![Page 77: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/77.jpg)
Touchscreen Touchscreen Trackpad
Touchscreen and Trackpad
![Page 78: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/78.jpg)
![Page 79: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/79.jpg)
![Page 80: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/80.jpg)
sadface
![Page 81: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/81.jpg)
Mara
![Page 82: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/82.jpg)
we did
Testing
![Page 83: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/83.jpg)
![Page 84: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/84.jpg)
Scenario: Try and use this lovely
android phone
to set up and
use a mobile
wallet
![Page 85: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/85.jpg)
Scenario: Try and use this lovely Blackberry
phone to set
up and use a
mobile wallet
![Page 86: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/86.jpg)
![Page 87: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/87.jpg)
![Page 88: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/88.jpg)
![Page 89: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/89.jpg)
![Page 90: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/90.jpg)
![Page 91: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/91.jpg)
<meta name="viewport"
content="width=device-width, initial-
scale=1.0, maximum-scale=1.0, user-
scalable=no"/>
![Page 92: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/92.jpg)
![Page 93: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/93.jpg)
![Page 94: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/94.jpg)
![Page 95: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/95.jpg)
![Page 96: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/96.jpg)
![Page 97: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/97.jpg)
Did you do the
Execution bit?
![Page 98: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/98.jpg)
![Page 99: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/99.jpg)
![Page 100: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/100.jpg)
What, if anything, I
learned
![Page 101: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/101.jpg)
concept
![Page 102: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/102.jpg)
Context
![Page 103: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/103.jpg)
confidence
![Page 104: Designing the mobile wallet - A case study](https://reader034.vdocuments.site/reader034/viewer/2022051400/54c7935e4a7959035f8b4569/html5/thumbnails/104.jpg)
Thanks
@timcaynes #ias12