Michael Rolph CPO & Co-founder @michael_rolph

The Blackhole of mobile

Who am I?

Let’s start by establishing the undeniable truth

We are old!

They have been replaced!

Yoyo Wallet

Mobile is the blackhole that is sucking in more and more experiences

What’s on the other side of the blackhole?

Everyone is in agreement…

We now live in the age of mass personalisation

But what is mass personalisation?

At a small scale, offering a personalised experience is easy

The bigger the scale, the harder it is to offer a personalised experience.

And yet...

We now live in the age of mass personalisation…Online Retailers offer consumers an increasingly personalised experience

We now live in the age of mass personalisationPersonalised recommendations

We now live in the age of mass personalisationTargeted offers

We now live in the age of mass personalisationLoyalty that recognises the individual

We now live in the age of mass personalisationIt’s not just retail that has become more personalised for consumers

News is filtered

Music is curated

Video is recommended

Personalisation is everywhere

There’s no magic to it.

Made possible by collecting preference and behavioural

information

However, many high street retailers still have customers that

are partially or entirely anonymous

Existing methods are not engaging

And delivery methods are dated

What is at “event horizon” of the mobile blackhole?

Have you stopped to think about the fact that we still carry around chopped down trees and

polyvinyl chloride acetate in animal skin?

Payment is just an enabler for a better experience

Polyvinyl chloride acetate is what cards are made of btw!

yoyowallet.com @yoyowallet

Thank you