designing intrapreneurship program with gamified startup toolkit

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  • Designing Intrapreneurship Program with Gamified Startup Toolkit

  • Adoption Risk

    Disruption Risk

    Accumulation Risk

  • Why Startups fail?

  • Startups fail.

    Scale too early.

    Winners change direction.

  • The No.1 reason for startup failure = premature scaling The Startup Genome Project

  • The Pivot

  • Searching, not Planning

  • If there is a reason to startup success, its focus. Alistair Croll, Lean Analytics

  • 1. Create scalable concept

    2. Prioritize Actions

    3. Measure what matters

  • Ideation Application Learning

  • 3 x 5Things you can do Things you focus on

  • Create scalable concept

    Prioritize Actions

    Measure what matters

    3 x 5

  • 5 Sources of Growth

  • OfferingsRoles SegmentsUsecases Funnels

  • Roles

  • Roles Usecases

  • Roles SegmentsUsecases

  • OfferingsRoles SegmentsUsecases

  • Offering for Travelers

  • Offering for Travelers

  • Offering for Hosts

  • Offering for Hosts

  • Offering for Hosts

  • OfferingsRoles SegmentsUsecases Funnels

  • The Web Funnel by Steve Blank

  • Customer / User Profile

  • Attention & Acquisition

  • Solution & Customer Experience

  • Growth Engine

  • ACTIVATIONATTENTION RETENTION REVENUES REFERRAL

  • Create scalable concept

    Prioritize Actions

    3 x 5

  • 5 Stages of Growth

  • EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE

  • EMPATHY

  • Sketching

  • Wireframing

  • Visual Design

  • Clickable Prototypes

  • Interview Board test resonance in interviews

    31 Points and more

  • EMPATHY HAPPINESS

  • 2. Sign Up

    1. gamifiedstartup.com

    Co-Creators Acquisition

  • Build the MVP & Test Happiness

  • EMPATHY HAPPINESS VIRALITY

  • Build Viral Features

  • EMPATHY HAPPINESS VIRALITY EFFICIENCY

  • Optimize your offerings

    Offerings for Travelers

    Offerings for Hosts

  • Optimize the usage flows

  • Example: Host Acquisition

  • Objections Handling

  • Legal Policies

  • EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE

  • The GamePlan

    VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS

    GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership

    ACTIVITIES: 1. Understand the problem

    2. Solution Concept

    3. Reaction Testing

    1.Minimum viable product

    2. Test happiness

    3. Iterate MVP

    1.Viral Features

    2. Automate processes

    3. Increase virality

    1.Optimize Pricing

    2. Segmented Offers

    3. Optimize Delivery

    1. Scale the channels

    2. Build ecosystem

    3. Go global

  • Create scalable concept

    Prioritize Actions

    Measure what matters

    3 x 5

  • 5 Metrics of Growth

  • Concept

    Interview ScoreAdjust

    Concept

    Learning

    EMPATHY

  • Interview Board test resonance in interviews

    31 Points and more

  • Concept

    Interview ScoreAdjust

    Concept

    MVP

    Net Promoter Score

    Adjust MVP

    Learning

    EMPATHY HAPPINESS

  • http://www.netpromotersystem.com/about/measuring-your-net-promoter-score

    Promoter Neutral Detractor

    http://www.netpromotersystem.com/about/measuring-your-net-promoter-score

  • Concept

    Interview ScoreAdjust

    Concept

    MVP

    Net Promoter Score

    Adjust MVP

    Viral Features

    Viral Coefficient

    Adjust Viral Features

    Learning

    EMPATHY HAPPINESS VIRALITY

  • Concept

    Interview ScoreAdjust

    Concept

    MVP

    Net Promoter Score

    Adjust MVP

    Viral Features

    Viral Coefficient

    Adjust Viral Features

    Business Model

    Customer Lifetime Value

    Adjust Business Model

    Learning

    EMPATHY HAPPINESS VIRALITY EFFICIENCY

  • Channels

    Customer Acquisition Costs

    Adjust Channels

    Execution

    SCALE

  • The GameScore

    VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS

    GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership

    ACTIVITIES: 1. Understand Problem

    2. Develop Solution

    3. Reaction Testing

    1.Minimum viable product

    2. Test happiness

    3. Iterate on MVP

    1.Viral Features

    2. Automate Processes

    3. Increase Virality

    1.Optimize Pricing

    2. Segmented Offers

    3. Optimize Delivery

    1. Scale Channels

    2. Build Ecosystem

    3. Go Global

    METRICS: Interview Score Net Promoter Score Viral Coefficient & Cycle Time

    Customer Lifetime Value

    Customer Acquisition Costs

  • The Acceleration Program Board

  • Gamified StartupRecommended tools.

  • gamifiedstartup.com

    http://gamifiedstartup.com

  • www.founderscope.de