beyond 360 - gamified

Reaching Out… … made FUN!

Designing with Gamification

Manuel Pimenta | @Whiskeyjack

Level 2 Certification Requirement -

Designing Gamification Lvl 1

Designing Gamification Lvl 2

What’s

this

about?


Who’s it

for?

Beyond 360º is a cause-based group created by employees from

Novabase in order do promote social intervention in the local community and

focus dispersed volunteering efforts by our colleagues.

“Anyone can paint a wall, but can everyone create a virtual library?”

by John Employee

The idea was to use the employees’ skillset and their b-side talents to contribute

in some way to make the community better.


That sounds

awesome! So

what’s the

problem?

• Always the same 4 or 5 people participating – almost no virality

• Actions were limited in scope – lack of long-term commitment

• Tends to imply more b-side action than being skillset related – easy-fixes


Setting the goals!

• promote social intervention within community of employees,

aka Go Viral!

• create a sense of long-term engagement with

the process

• intermix social intervention

based on b-side capabilities

(ex.: singing, dancing, etc)

with company valued skillset

(ex.: databases, programming,

business inteligence

consulting, etc)


No really:

who’s it

for?

From a sample of 800 company employees

~ 60% Achievers*

~ 20% Socializers*

(*) Bartle’s Player Types


How should

we do it?

Motivation: make it personal and customized – “only you can do this!”

Mechanic: - collect player info to create a volunteer profile: skills, tastes, background in

social intervention, talents, etc;

- allow for creation of a persona based on intent:

ex.: “I want to lead a team of volunteers” would generate a Driver of Change persona

- use player info to match with social intervention opportunities;

- gather feedback from ensuing actions to build on profile;

- collect achievements on completion of social interventions.

Gamification Mechanic Nr. 1

I,

Volunteer


How should

we do it?

Motivation: a 3-in-1 mechanic in order to fight the "no time" excuse, solve the

“I have no ideas" problem and create a culture of action towards others with the

“Amelie Poulin" factor

Mechanic: - quasi-random draw from a pool of pre-defined good deeds* as a challenge;

- actions should be quick’n easy, i.e. have little to no attrition;

- the ones that are selected less come up more often to promote diversity;

- user should be able to view a ranking of more popular selections;


(*) Good deeds are spontaneous acts of kindness performed with the intention of being helpful and no expectation for compensation of any kind.


How should

we do it?

Motivation: good intentions match real life demands with real life skills/talents

Mechanic: - players post deeds they need doing as challenges, regarding a specific

skillset

ex.: I’m having some trouble with this report, I know of a nursing home that needs

some music to cheer them up

- preemptive suggestion of on demand good deeds according to skillset and

tastes, i.e. “I have this quest tailored just for you… are you up for it?”;

- possibility to create teams of volunteers to address more difficult challenges ex.: creating a virtual library, recover a school building



How should

we do it?

Motivation: generate virality by promoting actions done, generate traction by

highlighting top contributors

Mechanic: - regular broadcast of volunteers stats on corporate network ex.: 20 colleagues of yours have done a good deed today, how about you? How

about this one?

- publish articles highlighting particularly sucessful actions;

- top volunteers ranking to harness competition for social action;



@Whiskeyjack

[email protected]

beyond 360 - gamified

Presentations & Public Speaking