design thinking for quality systems
DESCRIPTION
A primer on design thinking and how it can be used in regulated industries to design Quality systems.TRANSCRIPT
1
Optimizing Quality Systems with Design Thinking
Michael Plishka, ZenStorming Solutions, LLC
2
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
-Herb Simon
Who Designs?
3
“Good design is a catalyst for creating total experiences that transcend functional benefits alone and delight consumers. It is
a catalyst for moving a business from being technology-centered or product-myopic to one that is more consumer-
experience-centered”
-A.G. Lafley, CEO of P&G
Design is More Than Style...
4
A Detailed Design Process Model...
DefineResearch
IdeatePrototype
ChooseImplement
Learn
5
A Simplified Model of Design Thinking
From: Evolution of the Mind: A Case for Design Literacy by Chris Pacione; XVII.2 - March / April, 2010
6
Learning by Observing AND Making...
Image Courtesy of the BBC
7
“Remember that beauty breeds loyalty when it comes to organizational systems.”
-Scott Belsky, Author and Founder of Behance.com
Design Thinking is About Beauty...
Beauty = Elegant, Pleasing
Loyalty = Faithfulness= Compliance!
8
It makes sense
It has balance
It has form
It is clear
It is useful
What Are Some Traits of a Beautiful System?
9
Subjectiveness of Beauty...
10
The Beginnings of a Beautiful System...
It's human centered – not system centered. A beautiful system exists
for you, not vice-versa.
It starts with the premise of asking, “What is possible?”
It asks “Why are we doing this?”
It is an extension of your brand, it reflects who you are and what you
do.
It fosters conversation andconversation leads to understanding of yourselves, your customers, your
systems and your goals.
11
The Beginnings of a Beautiful System...
It's human centered – not system centered. A beautiful
system exists for you, not vice-versa.
It starts with the premise of asking, “What is possible?”
It asks “Why are we doing this?”
It is an extension of your brand, it reflects who you are and
what you do.
It fosters conversation andconversation leads to
understanding of yourselves, your customers, your systems
and your goals.
Design Thinking Design Thinking isn't about isn't about solving problems solving problems as much as it is as much as it is about exploring about exploring possible possible solutionssolutions
12
What Basic Skills Are Needed?
From: Evolution of the Mind: A Case for Design Literacy by Chris Pacione; XVII.2 - March / April, 2010
13
What TWO Basic Skills Needed for Designing Quality Systems?
Image Sources: http://blogs.intland.com/main/entry/15 and M.C. Escher
14
UNDERSTAND
UNDERSTAND
UNDERSTAND
UNDERSTAND
DefineResearch
IdeatePrototype
ChooseImplement
Learn
Putting it Together...
LOOK 1
MAKE 1
LOOK 2
MAKE 2
15
What are we trying to do?Who touches the system?Where are the pain points?What are the constraints?
Possible Tools:Interviews
Empathy for those in the systemWalk in the shoes
LOOK 1
16
17
BrainstormDraw Workflow Diagrams
Stakeholder DiagramsStoryboard
Persona DiagramsRun ideas through on small scale
MAKE 1
18
19
What are the best ideas?Which ideas have promise?
What is it about good ideas that makes them good?
LOOK 2
20
21
Implement best ideas on larger scale
MAKE 2
22
23
What's the Difference?
RegStrategy Reqmt's
SystemDev
Roll-out
SystemUse
Typical Process Design Thinking Process
24
How Does it Map?
Design Thinking Process
The Define and Research Phases Include:
Constraints Set by Regulatory BodiesUnderstanding Needs of Various DepartmentsEmpathy for Those in Various Depts.
The Ideate, Prototype and Choose Phases Include:
Synthesis of Define and Research PhasesHands on Collaboration and DevelopmentSmall Scale Testing/Dry Runs of Various SolutionsGroup Ownership of Processes
25
Wrapping it Up...
Understand User NeedsEmpathy
Prototype Quickly and Often
26
Contact Information
Michael PlishkaZenStorming Solutions, LLCPO Box 6158Lindenhurst, IL 60046
[email protected]: callmeplishTwitter: @Plish