©2014, DLMann, all rights reserved

Darrell Mann

Design Thinking: A Global Perspective

©2014, DLMann, all rights reserved

Design Thinking – 1987-style

©2014, DLMann, all rights reserved

Design  Thinking  Trend:  

Design Thinking – Today

©2014, DLMann, all rights reserved

IDEO  

Design Thinking – Relative Perspective I

©2014, DLMann, all rights reserved Popularity  

Design Thinking – Literature

Reviews  

©2014, DLMann, all rights reserved

How is Six Sigma Different from

TQM? The consulting bills are higher.

©2014, DLMann, all rights reserved

DeBono  

Design Thinking – Relative Perspective II

©2014, DLMann, all rights reserved

1991 1972 400BC

Design Thinking – Timeline

1978 1994

~1120 books >100 this year ~60 patents

©2014, DLMann, all rights reserved

Design Thinking – Impact?

Means of Production

Route to Market

More Ideal Product/Service

Market Demand

Co-ordination •  98% of innovation

attempts end in failure

•  98% of declared “design thinking” innovation attempts end in failure

 

•  BUT….  

©2014, DLMann, all rights reserved

“Efficiency Engine”

“Business” “Tech/Ops”

ICMM Level 1 Innovation Capability Maturity Model:An Introduction

Darrell Mann

©2014, DLMann, all rights reserved

“Efficiency Engine”

Learning & Innovation

“Business” “Tech/Ops”

ICMM Level 2 Innovation Capability Maturity Model:An Introduction

Darrell Mann

©2014, DLMann, all rights reserved

“MBA” world “design thinking” world

Everything’s working Feels good Clear rules Clear Direction (‘Progress’) Converge-Converge Knowledge exists (‘Application’) Routine Manage-able Controllable

Nothing seems to work

Uncomfortable/horrible

Confusion

Find ‘new rules’

Challenge assumptions

Diverge-Converge2

Knowledge has to be found

(‘Exploration’)

Creativity

Not manage-able

‘Out of control’

“Efficiency Engine”

Learning &

Innovation

©2014, DLMann, all rights reserved

QFD  

Design  for  Manf/Assy  

Theory  Of    Constraints  

Taguchi  

AxiomaGc  Design   FuncGon  

Analysis  

DeBono  

6σ  

Shainin  NLP  

Value  Engineering  

Kepner-­‐  Tregoe  

Pugh  

CPS  

spc   Kansei  

MA  

Simplex  

Pahl/Beitz  

ZBB   WOIS  

Osborn  

VSM  

Chaos  Theory  

Oblique  Strategies  Lean  

TRIZ   5S  

Death  By  A  Million  Tools  8D  

RCA  

Morphological  Analysis  

Means-­‐End    Analysis  

Split  Half  

IBA  

Blue  Ocean  

RPR  

S  W  O  T  

5  F  O  R  C  E  S  

Fourth  Turning  

Design  Thinking  

Ladder  Of  AbstracGon  

Spiral  Dynamics  

PEST  Analysis  

SIT  

FMEA  T  P  M  

AFD  

Boyd  OODA  

Affinity  Diagrams  

Fishbone  Diagrams  

P  L  O  T  S  

Open  Inn.   Thinker  

Toys   Trend  Analysis  

Scenario  Planning  

OLV  MCDA  

CBR  PaYern  Language  

Biases  Bio-­‐  mim  icry  

USP  

Sun  Tzu  

OA  Hoshin  

PaYerns  

CATWOE  

Buzan  

GA  

Pareto  

FT  CT  

Typhoon  

©2014, DLMann, all rights reserved

Design Thinking – When?

Innovation Capability Maturity Model:An Introduction

Darrell Mann

SEEDING CHAMPIONING MANAGING STRATEGISING VENTURING

ICMM1 ICMM2 ICMM3 ICMM4 ICMM5

©2014, DLMann, all rights reserved

Design Thinking – Provocation 1

“Design Thinking” is an absolutely necessary 21st Century business skill

“Design Thinking” is not for designers (they do it already!)

“Design Thinking” is for managers and business leaders

©2014, DLMann, all rights reserved

Design Thinking – Provocation 2

“Design Thinking” we are here… ..the job is to get here

Peak  of  Inflated  Expecta1ons