demonetization was a boon for hyperlocal grocery and food-tech sectors while e-tailing and cabs...

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| Demonetization had a positive impact on Hyperlocal Grocery and Food-Tech sectors while E-tailing and Cabs suffered a decline *Change in transaction volumes for the month of November before and after implementation of Demonetisation (implemented on 9 th November 2016) Source- RedSeer Analysis E-Tailing Online Cabs % Impact in Nov’16* Takeaways Impact of currency demonetization on transaction volumes Food Tech Hyperlocal Grocery E-tailers’ transactions saw a sharp decline within days of demonetization Although, there has been an increase of ~15-20% cashless transactions which is a boon for the sector Consumer Internet Sector Decline in this sector is seen due to lack of customer confidence in wallets of few players However, on the positive side Taxi has seen ~25% increase in their online payments since 9 th November which bodes well for the future Food-tech has seen a significant increase in their online payments, with some experiencing ~90% increase Players have introduced cashback and Pay Later offers that influenced more customers to go online Hyperlocal saw a sharp increase pushing companies to hire more staff Players are expecting much higher volumes over the next 2-3 months; with more customers switching to online payments than CoD 10-15% 30-40% 15-20% 3-5%

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Page 1: Demonetization was a boon for Hyperlocal Grocery and Food-Tech sectors while E-tailing and Cabs suffered a decline

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Demonetization had a positive impact on Hyperlocal Grocery and

Food-Tech sectors while E-tailing and Cabs suffered a decline

*Change in transaction volumes for the month of November before and after implementation of Demonetisation (implemented on 9 th November 2016)

Source- RedSeer Analysis

E-Tailing

Online Cabs

% Impact in Nov’16* Takeaways

Impact of currency demonetization on transaction volumes

Food Tech

Hyperlocal

Grocery

• E-tailers’ transactions saw a sharp decline within days

of demonetization

• Although, there has been an increase of ~15-20%

cashless transactions which is a boon for the sector

Consumer Internet Sector

• Decline in this sector is seen due to lack of customer

confidence in wallets of few players

• However, on the positive side Taxi has seen ~25%

increase in their online payments since 9th November

which bodes well for the future

• Food-tech has seen a significant increase in their online

payments, with some experiencing ~90% increase

• Players have introduced cashback and Pay Later offers

that influenced more customers to go online

• Hyperlocal saw a sharp increase pushing companies to

hire more staff

• Players are expecting much higher volumes over the

next 2-3 months; with more customers switching to

online payments than CoD

10-15%

30-40%

15-20%

3-5%