@brandbuzz at #NABShow15

WHAT’S OLD IS NEW: Revisiting Your Archives

It’s Not All “New” Content

1.8 Billion images posted to Facebook, Instagram, Flickr, Snapchat, and WhatsApp every day (ComScore)

300 hours of video posted Per Minute on YouTube (YouTube)

350 Million new photos per day on Facebook (Business Insider)

5 Million daily article pins on Pinterest every day. 20% fresh. (Quora)

50,000 long form posts every week on Linked In (DMR Stats)

5 Vines tweeted every second. (Mashable)

Vimeo users streamed 4.9 Billion videos last year. (Vimeo)

Plan for Platform Elasticity.

Organize photos, videos, blog posts for easy re-

purposing and accessibility.

Know your Audience. (we covered that)

What This Means for You

Planning for Platform Elasticity 4

Video 5

Acquire more images from the start

Plan for multiple versions, multiple output specs

XDCam or ProRes as your master file

Split audio for faster re-purposing

ID sound bites from transcripts for fast pulls for other formats

Don’t forget rights clearances

Repurposed Video 6

Remember rights clearances

Music, stock images

Appearance releases

Different content streams should have…

Differentiated POV

Understand the viewing environment

Where are we “pushing” the viewer next?

Consider “the envelope”

Photos

BTS among top re-shares

Easily accessible

Tag for content

Pull into a “Best of”

folder for easy reposts

7

Blog Posts 8

Rework

Repurpose

Look at your top hits

Evergreen topics

Update with relevant #hashtags

Facebook and Linked In offer long form vehicles

HELP OTHERS PROMOTE YOUR CONTENT

Case Study: Azealia Banks

Music Video

User-generated images embedded

Viewer/user looks at self in webcam,

instantly control Azealia’s movements

and place yourself in the backdrop

of her new music video

Built with Google Cloud for Chrome

Visibility/amplification by tech

community

200,000 views and counting

Publicity stunt or future of content

creation?

10

Case Study: #bigimpacts

Big Brothers, Big Sisters Campaign

Focus on impact “bigs” have on “littles”

Participants share #bigimpacts stories in

videos and photos

Youtube embedded with Donation and

Share links

Stories spread through thousands of shares

and FB conversations

11

Case Study: Snap Chat 12

Historic

Snowstorm

Prediction

January 26,

2015

New Yorkers took thousands of photos and videos of the city's snowy streets and adding them to their stories.

Snapchat employees in CA selected the best images to stitch into a single mega-story.

Snapchat then published this onto every single Snapchat users "My Friends” list

Over the next 24 hours, 25 million people watched this mega-story. Then, as with every Snapchat story, it disappeared.

Read more: http://www.businessinsider.com/snapchat-threat-to-google-facebook-tv-2015-2#ixzz3T4JJ5gTx

Tips to Help Others 13

Provide Visuals

Either photos or video

Provide hashtags for cross-platform amplification

Create custom, trackable links for shares

Bit.ly, Ow.ly, Tinyurl.com etc

Check uptimes here http://url-shorteners.public-website-status.com/

Human Stories Resonate

A personal experience or

personal connection to the

content being shared

increases re-shares

exponentially

14

Plumb your own archives

Organize content to be rapidly find-able

Be prepared to re-cut, reversion video

WRAPPING UP