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  • Sun Confidential 11

    NAB

    Darrell Jordan-SmithVP NEP/OEM Sales and Industries

    April 22, 2009v1.0

  • Sun Confidential

    Power of the Groundswell

    A social trend in which people usetechnologies to get the things theyneed from each other, rather thanfrom traditional institutions likecorporations.

    Groundswell winning in a world transformedby social technologiesCharlene Li Josh BernoffForrester Research

  • Sun Confidential

    Enter the Age of the UPER

    VOICE

    DATA

    Users have become User-PublishersEveryday they publish billions of pieces of content

    Constantly connected 10,000

    hours of mobile phone use

    Content creators and multi-taskers

    5,000 hours of video game playing

    3,500 hours of online social networking

  • Sun Confidential

  • Sun Confidential

    The Size is Staggering

    5

    1.5M Blog posts per day

    YouTubes 100M views per day

    5 out of 10 top most visited websites are Social Networks

    1.3Bn Tweets so far

    150M FaceBook users

    300M Blog readers

    320MBlogs

  • Sun Confidential

    Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08

    Unique Users(Million)

    Pageviews(Billions)

    Average page views

    per User

    Source: Opera Software

    Sep 08

    Massive Growth in Page Views..and 65M+ MB of compressed data Traffic

  • Sun Confidential

    Every Device will be Cellularized

    Share of Internet Traffic from Smartphone

    Source: Opera Software

  • Sun Confidential

    Source of Mobile entertainmentMobile Traffic Trends in the US

    Page Impressions per month, in Billion

    1.5

    1

    0.5

    2004 2005 2006 2007 2008 Time

    Big Ondeck Players

    Offdeck Players

    Social Networking Destinations

    Emerging Offdeck Players

    Source Venturebeat

  • Sun Confidential

    50% of all traffic is Messaging, Content or SearchPC Sites are gaining users on the mobile resulting in ONE WEB

    SNS is popular on the mobile worldwideRank

    1

    2

    3

    4

    5

    Friendster (SNS)

    Google (Search)

    Gamesjump (Apps)

    Yahoo (Info)

    Peperonity (SNS)

    Wikipedia (Info)

    Orkut (SNS)

    Google (Search)

    Gmail.com

    Baidu (Search)

    Sina.com.cn (Info)

    3gwawa.com (Info)

    Facebook (SNS)

    Google (Search)

    Gamesjump (Apps)

    Yahoo (Info)

    Peperonity (SNS)

    Yahoo (Info)

    Kong.net (Apps)

    Google (Search)

    Source: Opera Software

  • Sun Confidential

    Mobile Advertising Impressions Total 5.1B Impressions in September up from 1.6B a year ago 90% of all impressions in India and Indonesia are from Nokia and Sony

    Ericsson handsets South Africa would include Motorola and Samsung

    Mobile Advertising Impressions by Region (Sept 08)

    Africa

    Asia

    Source:AdMob

  • Sun Confidential 1111Slide 11

    Slide 1Slide 2Enter the Age of the UPERSlide 4The Size is StaggeringMassive Growth in Page ViewsEvery Device will be CellularizedSource of Mobile entertainmentSNS is popular on the mobile worldwideMobile Advertising ImpressionsSlide 11