Deloitte Leadership AcademyGamification in Training & Development

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Deloitte Leadership Academy• Conceived in 2008, the

academy is an online

training program for

Deloitte employees as well

as its clients which numbers

more than 20,000 executive

users.

Deloitte Leadership Academy• What makes Deloitte’s

training program stand out

compared to other similar

programs is that it utilizes

gamification principles to

engage its target audience.

Deloitte Leadership Academy• Since the integration of

gamification in to Deloitte

Leadership Academy, there

has been a 37 percent

increase in the number of

users returning to the site

each week.

Deloitte Leadership Academy• It has been observed that

users are spending

increasing amounts of time

on the program while the

numbers of programs

completed have also

increased.

Deloitte Leadership Academy• The idea of rewarding

badges for accomplishing

tasks and ranking a users

performance on a

leaderboard is one of the

most basic form of game

mechanics.

Deloitte Leadership Academy• Rather than be awarded a

relatively meaningless badge for

completing the simple task of

signing up, DLA gradually

orientates and enhances the

user experience in order for

them to familiarize with the

system.

Deloitte Leadership Academy• Besides having to watch a

short introductory video

which explains the functions

and workings of the academy,

users are given the autonomy

to personalize their

individual learning priorities.

Deloitte Leadership Academy• This level of customization

provides a unique sense of

ownership in the users

learning process which in

turn enhances better

learning and further

engagement with the system.

Deloitte Leadership Academy• While we have been delving into the

effectiveness of DLA’s game

mechanics, it should be noted that

the training content prepared by

Deloitte comes from such top tier

business schools as Harvard Business

Publishing, IMD, Melbourne

Business School, and Stanford

Graduate School of Business.

Deloitte Leadership Academy• The goal of a training program is to

facilitate the user’s development by

providing them educational material as

well as the right learning environment

to do so. If the training content is of

poor quality, the implementation of

game mechanics would merely mask

the truth which in turn might actually

disengage users from further learning.

Deloitte Leadership Academy• The proper implementation

of game mechanics within

an gamified system

complimented with a well-

designed learning content

would serve a firm well as

Deloitte had demonstrated.