decofair 2017 post show report 2017 post show report.pdfversailles gallery vondom indonesia ... al...

الراعــي البالتينيجائــزة ديكوفيــر للتصميم برعاية

إعــالن المعرض برعاية

JEDDAH, HILTON HOTEL6 - 9 November 2017

POST SHOWREPORT 2017

LIGHTINGDESIGN MATERIALS & SERVICES HOME DECORATION FURNITURE

www.decofair.com#decofair

Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud

رقم الرخصة: ١٧/٦٥٤٨

ن لمنظمو ا

SAUDI ARABIA,S

EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION

9TH Edition

6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITION

Gross Space

6,600sqm

ParticipatingBuyers

317

Pavilions &Countries

10

Exhibiting Brands

118

6,112

Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud

SAUDI ARABIA,S


DECOFAIR 2017

01

Organiser Message

POST SHOW REPORT 2017

Attendees

Organised by Reed Sunaidi Exhibitions and inaugurated by HRH Prince Fahd bin Muqrin bin Abdulaziz Al-Saud, Decofair 2017 took place at the Jeddah Hilton Hotel from 6 to 9 November 2017.

Decofair is Saudi Arabia’s Exclusive International Design Trade Show. It is a platform for industry professionals and high net worth individuals looking to source products and do business. Also they get the opportunity to know about latest design trends from around the world.

Decofair 2017 presented 118 exhibiting brands from 10 countries, including Italy, Portugal, Turkey, Egypt, UAE, and many others.

This year’s edition welcomed more than 6,000 attendees and featured the first professional design awards in Saudi Arabia, Decofair Design Awards.

The awards is endorsed by the Architectural Committee- Jeddah Chamber of Commerce.

SHOW INFORMATION

Patronage: Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud

Organiser: Reed Sunaidi Exhibitions

Show Dates: 6 - 9 November 2017

Venue: Jeddah Hilton

Edition: 9th

Website: www.decofair.com

Supporters: Portuguese Association of Wood and Furniture Industries (AIMMP)French Trade Commission Business France SMESCO IndonesiaCommittee of Architectural Offices -Jeddah Chamber of Commerce

Sponsors: Platinum Sponsor: Aljazeera PaintsAdvertising Sponsor: Distretto DesignDecofair Design Awards Sponsor: Aljazeera Paints

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA

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87% of exhibitorssuccessfully met their

business objectivesat the event


02

1- Portuguese Association of Wood and Furniture Industries (AIMMP)

2- French Trade Commission Business France

3- SMESCO Indonesia

4- Committee of Architectural Offices - Jeddah Chamber of Commerce

EXHIBITORBREAKDOWNBY SECTOR

International & Local Design & TradeAssociations


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Lighting12%

28%Design Materials & Services

27%Home Decoration

31%Furniture

91% ofexhibitors were

SATISFIED WITH THEQUALITY OF VISITORS


03

EXHIBITOR PROFILE

Countries Acerbis

AF & TV Atelier

AIMMP

Al bloor Décor

Al Fadda Group

Al Rugaib Furniture

B&B Italia

Barbo Design

Craft Dream Production

Distretto Design

Driade

Egypt expo & convention

Authority eeca

Egyptian Furniture Export

Council

Elegant

EQUINOX

FERTINI CASA

Fiam

Gan

Gandia Blasco

Gaty

GRANORTE

Italy

Portugal

Portugal

KSA

KSA

KSA

Italy

Turkey

Portugal

KSA

Italy

Egypt

Egypt

Egypt

France

Portugal

Italy

Spain

Italy

KSA

Portugal



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04

EXHIBITOR PROFILE

House of Indonesia By

SMESCO

Jade Interiors and

Furnitures designer &

maker

Labbate

Muranti furniture

NAUU Bespoke Design

Notre Art

Plantin Diaf

Plust Collection

POUENAT

Quadrifoglio

Riccardo Rivoli

Sadara EST. For Modern

Kitchens

Shaykha Al Ghalib

SKY Max Design

Umbrosa

Value's Home Furniture

Versailles gallery

Vondom

Indonesia

Indonesia

Italy

Portugal

Portugal

Egypt

KSA

Italy

France

Italy

Italy

KSA

KSA

KSA

Belgium

UAE

Egypt

Spain

Brand list by sectorFURNITURE

UK

It,s my first time here in Decofair, I think the result is positive, I like so much the people here. The visitors were interested in our products. I had good and positive connections.

Helder Barbosa - CEODouro Deck - Portugal



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05

AIMMP

Al Fadda Group

Al Rugaib Furniture

Artemide

Barbo Design

Buzzi & Buzzi


cristal benito

Distretto Design

Elegant

EQUINOX

Flos

Foscarini

House of Indonesia By SMESCO

kandil

Kvadrat

Muranti

Plantin Diaf

POUENAT

Segurtec

Slamp


Portugal

KSA

KSA

Italy

Turkey

Italy

Portugal

France

KSA

Egypt

France

Italy

Italy

Indonesia

Egypt

Italy

Portugal

KSA

France

Portugal

Italy

UAE

EXHIBITOR PROFILE

Brands breakdown by country

Brand list by sectorLIGHTING

Total Brands: 118

75%International

25%KSA

86% of exhibitors said they found new clients and new partners

#decofair / www.decofair.com6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com


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06

Abdulrahman Ba Othman

AF & TV Atelier

Ahmed Abdul Bary Zobaidy EST

AIMMP

Al bloor Décor

Al Neam

Al Rugaib Furniture

Alessi

Alfombra Carpets

Al-Jazeera Paints

Armourcoat Surface Finishes

Barbo Design

CASAMANCE


Distretto Design

Douro Deck

Egypt expo & convention Authority eeca

Egyptian Furniture Export Council

Elam

Elegant

Gaty

Granorte

KSA

Portugal

KSA

KSA

KSA

KSA

KSA

Italy

UAE

KSA

United Kingdom

Turkey

France

Portugal

Egypt

Portugal

Egypt

Egypt

Italy

Egypt

KSA

Portugal

EXHIBITOR PROFILE Brand list by sectorDESIGN MATERIALS & SERVICES

House of Indonesia By SMESCO

Jeddah Interantional College

Kasthall

Kinan Int`l Co

Lantique

Lines Interior Design

Maharam

Muranti furniture

NAUU Bespoke Design

Parador

Plantin Diaf

Rabay Trading and agriculture

Rama Specialized Contracting

Sadara EST. For Modern Kitchens

SKY Max Design

Umm Al Qura University

Valcucine


Wallart

Indonesia

KSA

Italy

KSA

Egypt

KSA

Italy

Portugal

KSA

Italy

KSA

KSA

KSA

KSA

KSA

KSA

Italy

UAE

China

This is our first time in Decofair and we

like it a lot, actually the quality of the

visitors is quite high. So, it,s definitely

above our expectations. We would

like to enter furniture market in

Saudi Arabia and Decofair

introduced us well.

Bora Ozdemir - Owner

Barbo Design - Turkey

AIMMPAl bloor DécorAl Fadda GroupAl Rugaib FurnitureAPURNACraft Dream ProductionCrestroncristal benitoDistretto DesignElegantEQUINOXFAIENCERIE DE CHAROLLES GatyHanung CraftsHouse of Indonesia By SMESCOManggar naturalMuranti furnitureNAUU Bespoke DesignNotre ArtOlivariOLYMPUS BRASSPlantin DiafPOUENATSelettiSerirgariaShaykha Al GhalibTAITÙ MilanoWalking sticks

PortugalKSAKSAKSA

FrancePortugal

USAFrance

KSAEgypt

FranceFrance

KSAIndonesiaIndonesiaIndonesia

PortugalPortugal

EgyptItalyItalyKSA

FranceItaly

PortugalKSAItalyItaly

EXHIBITOR PROFILE Brand list by sectorHOME DECORATION



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07

84% of exhibitorsWOULD LIKE TOEXHIBIT IN 2018

96% of ExhibitorsFOUND POTENTIAL

CUSTOMERS, SUPPLIERSOR PARTNERS



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08

EXHIBITORFEEDBACK

We met with a good number of quality buyers and got business contacts. So, we are quite happy

because we met a lot of people and we had the opportunity to introduce our collections to them.

Taitu MilanoItaly

There is a variety in the number of exhibitors and products this year. The show is growing nicely year after year. We can see the number of professional

and trade visitors are quite impressive.

Mohammed FarooqExport Managing Director

Egypt Furniture Export Council - Egypt

We are happy to participate in Decofair this year. We met with many professional visitors and they were

interested in our new products.

Jameel BogusBusiness Development Manager Aljazeera Paints - Saudi Arabia

VISITOR BREAKDOWN

VISITORS BY COMPANY ACTIVITY

41%

59%

Interior Design Agency / Architectural Offices Engineering Co. / Construction /Contractor Furniture Distributor / Retailer Hotel / Leisure Government Media Other

41% of visitors were either business owners, high net worth individuals or decision makers

95% of visitors will returnto visit Decofair25%

21% 11% 4%4%3% 32%



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09

VISITORINFORMATION

Consumers

Trade Visitors

TOP 30 Trading CompaniesAmong Trade Visitors atDecofair 2017

73% of trade visitors came to Decofair to make deals and meet with companies they are considering doing business with



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10

Abdul Latif JameelAbdullah AlsabanAbdullah Hashim CompanyAdvance LightingAdvanced Sword CompanyAIA FurnitureAims HoldingsAl Sorayai GroupAl Almukmal FurnitureAl Amoudi For Carpets & MoquetteAl Diri Group For ContractingAl Faal United for Trading & ContractingAl Fageeh Investment And Real Estate Development GroupAl Fouad Building MaterialsAl ManazelAl Mira Center Co.Al Muhaidib Building TechnologyAl- Qutub FurnitureAl Zamil GroupAlamoudi Leather & Hotel Furnture Co

Home Technology and Solutions / Retailers/ DistributorFurniture Retailer

Design ServicesLighting Retailer & Importer

Furniture RetailerFurniture Retailer

Interior Design ServicesFurniture RetailerFurniture RetailerFurniture Retailer

Architectural ServicesFurniture Retailer and Architectural Services

Real Estate DeveloperDesign Materials

Design Materials & ServicesFurniture Retalier

Home Technology and SolutionsFurniture Retailer

Contracting/ Design & Construction MaterialsFurniture Retalier

VISITOR INFORMATION

Albadaha FactoryAlbonian CompanyAlesayi Development CompanyAlfouad Group HoldingAlghunaim HoldingAlharasani ArchitectAlinmaa FactoryAljarbou LightingAljafaly GroupAljubairy Furnishing FabricsAlmotawua Contracting Est.Al-Mutlaq FurnitureBareeq FactoryBinladin GroupBugshan Group

Marble Factory Furniture Retalier

Real Estate Developer & ContractorContracting

Real Estate developer / Architectural ConsultancyDesign & Architectural Services/ Contracting

Fabric & Curtain FactoryLighting Retailer & Importer

Design Services / Engineering ConsultancyFurniture Retailer

Architectural Services & ContractingFurniture Retailer

Paint and Design Material FactoryReal Estate developer / Architectural ConsultancyReal Estate developer / Architectural Consultancy

BUSINESS MATCHMAKING PROGRAM

Edition

2nd

Attendees

317

I like the variety in the exhibiting brands and products this year. It is a good design trade show and i am looking forward to visit next year.

Joseph YazbeckSenior Brand Manager

SAB Holding

I met with many exhibitor at decofair to source products and build partnerships with them.

Mazen KhayatExecutive DirectorBioglass Company



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11

The Business Matchmaking Program connects trade visitors and investors with exhibitors. Buyers can schedule their meetings before the show.

SHOWFEATURES

Edition

2nd

Judges

11

Participants

63



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12

DECOFAIR DESIGN AWARDS

Decofair Design Awards is a platform for dynamic professional architects and interior designers where they can find their niche and stand out in the crowd. The aim of Decofair Design Awards is to bring more exposure to exceptionally talented and creative designers, and to provide them with the opportunity to meet and network with decision makers and project directors from the architecture and design industry.The Awards is judged by industry experts including leading international architects, interior designers, and real estate developers.

SHOWFEATURES

80% of Exhibitors were satisfied withthe marketing campaign

BusinessMatchmaking

Program:

A dedicated telemarketing team to invite decision makers and industry

professionals

MonthlyEmail

Over 38,000 local and international contacts reached via

e-campaign

SMS+300,000

Records reached by SMS campaignAdvertising

Unique Website ViewsDuring Campaign

56,818



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13

MARKETING & PR COVERAGE

Over 40 print,online & outdoor advertisements

Flyers & Invitations

5,000 Invitations Sent to Vips, Decision Makers and Industry Professionals

3,000 Printed Visitors Guide Sent to Selected Vip & Decision Makers

Online Advertisement:

3 Million impressions 1.4 Million clicks and views

Bloggers SM Accounts, Google AdWords, Instagram, Facebook



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14


Total Reach: + 2.5 Million

Engagement:

People taking Action: 394,400Post comments 1,467

Total Reach: + 2.5 Million

Engagement:

Page likes during campaign; 11,516

followers: +2 million

Snap_ Jeddah (snap chat app)

Total Reach: + 8 Million

Advertisements in the following accounts

29k @KEngagment

390k @Marah_bas

2.29 M @tatweirco

2.48 M @heekma

Facebook Instagram Twitter Snap Chat20,537 8,179 2,741



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15




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16




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17

SUPPORTERS AND PARTNERS

Supported By Decofair Design Awards Endorsed By Supported By

Official Online Digital Media PartnerOfficial Courier Handler Official ContractorOfficial strategic media partner

Media Partners & Supporters

Snap_jeddah

Platinum Sponsor & Decofair Design Awards Sponsor

THANK YOU,SEE YOU IN2018

DECOFAIR 2018//INTERIOR

TRENDS

#decofair

BOOK YOUR STAND TODAYKhulud Durri Show ManagerMobile: +966 55 507 [email protected]

Shereen Karkadan Project AssistantMobile: +966 546600016 [email protected]

www.decofair.com

FURNITURE

LIGHTING

HOMEDECORATION

DESIGN MATERIALS& SERVICES

HOME TECHNOLOGY

Organised by

Al Faisaliah HotelRiyadh, Saudi Arabia

27 - 29 November 2018

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