deborah lippmann & unbxd: the future of mobile product discovery!

Download Deborah Lippmann & UNBXD:  The Future of Mobile Product Discovery!

Post on 15-Jul-2015

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  • The Future of Mobile Product Discovery!Usability Guidelines, Best Practices and Deborah Lippmanns

    Approach to Experience-Driven Commerce

  • OBSERVATIONFew guidelines

    but everyone is still

    testing & learning 2015 Unbxd Software Private Limited. All rights reserved.

  • RECENT SEARCHES

    Clearly label recent searches to prompt shoppers to restart

    their discovery process

    2015 Unbxd Software Private Limited. All rights reserved.

    Mobile shoppers tend to repeat searches, within the same session and in different sessions.

    Recent searches should be shown first. Place

    recent searches above other keyword suggestions

  • Query:Nsil cilor

    ADVANCED SPELLCHECK

    Key proximity errors are the most common errors on Mobile

    2015 Unbxd Software Private Limited. All rights reserved.

    Spellcheck on Mobile should account for key-proximity errors

  • 1ST STEP CATEGORY REFINEMENT

    2015 Unbxd Software Private Limited. All rights reserved.

    Make customers narrow down to a sub-category first. Especially for head queries.

    Notice how the category filter is the most prominent

    element on the page.

  • ONE-CLICK PRODUCT DISCOVERY

    Seamless product discovery is even more important on mobile.

    Expand window to reveal similar products

    Go back to original results

    2015 Unbxd Software Private Limited. All rights reserved.

  • NEW AVENUES

    Use mobile specific avenues like notifications to show personalized recommendations

    2015 Unbxd Software Private Limited. All rights reserved.

    Recommendations in the notifications pane

  • DEBORAHLIPPMANN.COM

    &

    UNBXD

  • A CUSTOM SOLUTION FOR

    DEBORAH LIPPMANNS MOBILE SITE

    2015 Unbxd Software Private Limited. All rights reserved.

    - Mobile Autocomplete- Highly Relevant Site Search

    6 Query Types- Mobile-friendly Refinement - Advanced Error Tolerance- Personalized Recommendations- Drag & Drop Merchandising

  • BUSINESS IMPACT

    2015 Unbxd Software Private Limited. All rights reserved.

    28.6% Increase in Revenue

    40% Increase in Conversion

    Rate

    45% Increase in Number of

    Orders

  • KEY TAKEAWAYS

    2015 Unbxd Software Private Limited. All rights reserved.

    1. Mobile Product Discovery: Search > Recommendations > Navigation!

    2. Desktop practices are not always meant for Mobile! !

    3. Usability should be your primary concern. Shoppers

    are more likely to exit on Mobile due to a frustrating discovery process !

    4. Not every practice applies to your site. Mobile experiences are still nascent. Test, iterate and repeat!

  • Thank YouMonal Patel

    monal@unbxd.com

    302-276-4673

    Get a Mobile Experience Study

    A comprehensive study of your Mobile Shopping Experience based on usability tests with 25 focus group participants.