deborah lippmann & unbxd: the future of mobile product discovery!
TRANSCRIPT
The Future of Mobile Product Discovery !Usability Guidelines, Best Practices and Deborah Lippmann’s
Approach to Experience-Driven Commerce
OBSERVATIONFew guidelines
but everyone is still
testing & learning© 2015 Unbxd Software Private Limited. All rights reserved.
RECENT SEARCHES
Clearly label recent searches to prompt shoppers to restart
their discovery process
© 2015 Unbxd Software Private Limited. All rights reserved.
Mobile shoppers tend to repeat searches, within the same session and in different sessions.
Recent searches should be shown first. Place
recent searches above other keyword suggestions
Query:Nsil cilor
ADVANCED SPELLCHECK
Key proximity errors are the most common errors on Mobile
© 2015 Unbxd Software Private Limited. All rights reserved.
Spellcheck on Mobile should account for key-proximity errors
1ST STEP – CATEGORY REFINEMENT
© 2015 Unbxd Software Private Limited. All rights reserved.
Make customers narrow down to a sub-category first. Especially for head queries.
Notice how the category filter is the most prominent
element on the page.
ONE-CLICK PRODUCT DISCOVERY
Seamless product discovery is even more important on mobile.
Expand window to reveal similar products
Go back to original results
© 2015 Unbxd Software Private Limited. All rights reserved.
NEW AVENUES
Use mobile specific avenues like notifications to show personalized recommendations
© 2015 Unbxd Software Private Limited. All rights reserved.
Recommendations in the notifications pane
DEBORAHLIPPMANN.COM
&
UNBXD
A CUSTOM SOLUTION FOR
DEBORAH LIPPMANN’S MOBILE SITE
© 2015 Unbxd Software Private Limited. All rights reserved.
- Mobile Autocomplete - Highly Relevant Site Search
6 Query Types
- Mobile-friendly Refinement - Advanced Error Tolerance - Personalized Recommendations - Drag & Drop Merchandising
BUSINESS IMPACT
© 2015 Unbxd Software Private Limited. All rights reserved.
28.6% Increase in Revenue
40% Increase in Conversion
Rate
45% Increase in Number of
Orders
KEY TAKEAWAYS
© 2015 Unbxd Software Private Limited. All rights reserved.
1. Mobile Product Discovery: Search > Recommendations > Navigation!
2. Desktop practices are not always meant for Mobile! !
3. Usability should be your primary concern. Shoppers
are more likely to exit on Mobile due to a frustrating discovery process !
4. Not every practice applies to your site. Mobile experiences are still nascent. Test, iterate and repeat!
Thank YouMonal Patel
302-276-4673
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