Data Driven Growth

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Post on 15-Jan-2015

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John Egan, a growth engineer, talks about data driven growth at Pinterest.

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  • 1. John Egan Growth Engineer @ Pinterest Data Driven Growth

2. MAU Prediction Model 3. Where Do You Focus? New user email campaign Improved invitation flow Add more invitation prompts Share content to social media Work with partners to get distribution SEO Advertising SEM Improve signup conversion Content marketing Improve new user experience flow Email campaign to resurrect dormant users Retargeting campaigns Social media contests Paid app installs Weekly engagement emailCompany blog Blogger outreach Add invitations Get press coverage Add more social features Push notifications Build analytics dashboard 4. Growth Model New Users Monthly Active Users Dormant Users 5. Growth Model New Users Monthly Active Users Dormant Users Acquisition Activation Churn Churn Resurrection 6. Net MAU Graph 7. Knit: The best outcomes happen when you work with others. 8. Prioritize projects based on ROI 9. Due diligence is cheap, engineering is expensive 10. Document Experiments 11. Segmented Experiment Analysis 12. Core: Active multiple times a week Casual: Active ~1 a week Marginal: Active