Data, Data EverywhereTap into Your Data Wealth with the Cloud

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Please send questions using the online interface

Attendees muted upon entry

Webinar Notes

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Featured Speakers

Southard JonesVice President of Product StrategyBirst

Matt TrainPrincipal Solutions EngineerBirst

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1. Data, Data Everywhere

2. Demonstration

3. Q&A

Agenda

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1973 - 1983

1983 - 1993

1993 - 2003

2003 - 2013

0% 20% 40% 60% 80%

35%

45%

60%

70%

% of Companies that are new to the FORTUNE 1000

3 out of 4 companies will drop out of the F1000 in a decade

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“CIO tenure is shorter than any other

executivein the C-Suite”CIO Insight, 2014

CIO

“CMO tenure Is 1/2 of CEO’s”

Spencer Stuart, 2014

CMO

“The average tenureof a sales manageris just 18 months”

Jonathan Farrington & Associates, 2011

CRO

The pressure is on to deliver quick results….or get left behind

Executives face increasing pressure to produce right now

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Source: Bain & Co. 2013

2X

more likely to be in the top

quartile

5X more likely to

make decisions

faster

3Xmore likely to rank high in execution

Today’s winners are leveraging data to gain an edge and drive faster business execution

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Less time to Respond

Explosion in end user demand

Explosion of data volumes

Costs inhibitlarge scale BIdeployments

$$$

Leveraging your data assets continues to get harder

Limited amount of data is in an EDW

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Data lakes provide cost effective storage, but what about business insight?

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This era has passed. few data sources, long lead times, periodic, few users, BI specialists

DataWarehouse

DataSources

6-12+ month effort

Traditional BI

PresentationETL BI/OLAPSpecialists

Few Users, Departmental

Traditional BI not built for today’s business challenges

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Wrong. Discovery tools don’t solve the problem.more islands, more data analysts, little re-use, does not scale, everyone using different numbers

Latest trend: Data Discovery is the answer!

Engaging U/XData Discovery Islands

??

?? ? ? ?

?New DataSourc

e

New DataSourc

e

New DataSourc

e

New DataSourc

e

New Data

SourceNew Data

Source

New Data

Source

New Data

Source

Discovery BI

Local Data

Ad-Hoc Usage22 21

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Discovery BI“Freedom”

• Leaves out non-technical users• Difficult to combine data from multiple

sources• Data silos, no unified view• Many people in meetings with different

numbers

CENTRALIZED DATAData Warehouse, traditional tools

“Control”

• Not all data available• No end-user self service• High costs and long turn-around

timeframes• User frustration is growing

Traditional BI“Control”

The problems with these separate approaches

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Bridging this gap and creating one platform to support needs of both the business and IT requires a new and revolutionary approach.

It requires a different point of view.

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Ente

rpri

seD

ata

Tie

rU

ser

Data

Tie

r

Data Warehouse Existing Data Stores Apps, Big Data, Data Lakes

New approach: 2-tier data strategy

User-ready Data Store

AutomatedAnalytics Engine

Business Model and Data Navigator

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Ente

rpri

seD

ata

Tie

rU

ser

Data

Tie

r

Data Warehouse Existing Data Stores Apps, Big Data, Data Lakes

Unified approach: 2-tier data strategy & comprehensive BI

User-ready Data Store

AutomatedAnalytics Engine

Business Model and Data Navigator

BI La

yer

Open Client InterfaceEnterprise reporting Predictive analytics Mobile

analyticsInteractive dashboards Visual discovery Design

studio

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UNIFYAny combination of

multiple data sources

REFINEData for business,

at speed

EMBEDAnalytics to

optimize every process

BORN IN THE CLOUD

Birst’s unique unified architecture approach

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Complete view of company data available to non technical users. Providing freedom to analyze all data.

Optimize end-to-end business processes (lead-to-close, quote-to-cash, etc.) by combining data from all sources.

Consistent data, no more arguments in meetings about who has right numbers!

Implement in weeks not months or years!

Benefits of this new unified approach: Business

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Plugs into and extends existing EDW, application and discovery investments.

Data is secure, stored cost effectively, and controlled centrally. Deployed in cloud or on premise.

Scales to thousands of users, who self serve.

Reduced staff/overhead. Significantly lower total cost of ownership and operation compared to traditional model.

Benefits of this new unified approach: IT

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Thousands of choices. Each one Better. Faster. Smarter.

Every Person. Every day.

Sales training curriculum

Marketing campaign spend

Bookings to billings ratios

Target search ads

Collection policies

Lead rank targeting

Sales rep hiring profile

Ticket routing times

Sales funnel

durationsProduct

inventory allocation

Technical support routing

Business value: win by operationalizing more data, faster

Sales compensation

plans

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The Power of 1:A Single Cloud BI Platform

For better business execution

EveryMoment

Better Decisions

Every Person

EveryDay1

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2.5Xincrease in pipeline

5X increase

inventory turns

2X increase in

assets

Forward-thinking business leaders have figured it out

thePowerof One

1

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Delivering value across multiple use cases

Op

era

tion

s

Em

bed

de

d

Cu

stom

er

Mark

eti

ng

Financi

al

En

terp

ris

e B

ISale

s

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Birst Momentum

• 10,000+ organizations rely on Birst

• Global footprint

• 100% year over year growth

• Veteran leadership team

“ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and

sales experience.”

2014 Business Intelligence and Analytics Magic Quadrant

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DEMONSTRATION

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Q&A

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Learn More

• Download 2014 Gartner Magic Quadrant for BI

– www.birst.com/gartner

• Join us for a Live Demo

– Every Tues and Thurs @ 11:00 am PT/2:00 pm ET

– birst.com/livedemo

• Contact us

– info@birst.com

– (866) 940-1496 or +1 415-766-4800

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THANKS