democratizing data & decision-making: better decisions everywhere

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WILL MCINNES, CMO, BRANDWATCH Unlocking the socially-powered invisible hand of technology. Democratizing data & decision-making. @willmcinnes @brandwatch

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Page 1: Democratizing Data & Decision-Making: Better Decisions Everywhere

WILL MCINNES, CMO, BRANDWATCH

Unlocking the socially-powered invisible hand of technology.

Democratizing data & decision-making.

@willmcinnes

@brandwatch

Page 2: Democratizing Data & Decision-Making: Better Decisions Everywhere

WILL MCINNES, CMO, BRANDWATCH

Better Decisions Everywhere

@willmcinnes

@brandwatch

Page 3: Democratizing Data & Decision-Making: Better Decisions Everywhere

• 1200+ clients in 20+ international markets

• 98% customer satisfaction• Over 30% of Fortune 100• 300+ employees• International New York/San

Francisco/Brighton/Berlin/Stuttgart/Singapore

Brandwatch

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The ‘invisible hand’ is a metaphor used by Economist Adam Smith to describe unintended social benefits resulting from individual actions.

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You/we (probably) don’t have a CLUE.

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These things, they control you.

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You’re already a‘habit machine’ but now, even when you think you’re making decisions,you’re not.

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You know this dude’sname

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You fill your ears with music that was presented to you thanks to algorithms.

What you listen to…

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Which wayyou go…

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Where you as a junior doctor in the US are placed is thanks in part to a Matching algorithm

Where you work…

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How your healthis managed…

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“If you own a large vehicle but have no children, you're more likely to be overweight. If a health insurer purchases that data package on you -- likely paying pennies to get it -- then good luck getting a fair deal on your insurance”WIRED MAGAZINE IN CONVERSATION WITH:FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND

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When you meet people…

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Who you kiss…

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Thanks FacebookAlgorithm!

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So these little guys are working away in the background…

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Are they working foryou? Or for them?

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Who controls those invisible hands?

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What does this have to do with Marketing, Business, Intelligence, Will?

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Research and intelligenceare evolving

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CHRIS MOODY, VP, TWITTER

“We're the largest searchable archive of human thought, that’s public, that’s ever existed,”

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And your work can be an invisible hand

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We can be the invisible hands!

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every recommendation,every insight, every report.

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#squadgoalsbetter decisions everywhere

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1. You need network effects

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2. You need distribution

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‘Nudge’

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3. You need control

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4. You need MOAR

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• Audiences• Image analytics• Location• Global• Easy• Fast

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OK, great.Thanks Will.

Page 41: Democratizing Data & Decision-Making: Better Decisions Everywhere

Looking to the future

Page 42: Democratizing Data & Decision-Making: Better Decisions Everywhere

Now What

So What

What

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1. DescriptiveWhat happened?2. DiagnosticWhy did it happen?3. PredictiveWhat will happen?4. PrescriptiveWhat should I do?Gartner

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Leverage points40 mph = 80% chance30 mph = 80% chance

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“Self-driving car manufacturers have yet to reveal their stance on the issue.”

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Your invisible hand, your robot army.Better decisions. Everywhere.

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Q&A

Page 53: Democratizing Data & Decision-Making: Better Decisions Everywhere

Thanks!If you’d like to learn more about Brandwatch, please visit brandwatch.com/demo.@willmcinnes | brandwatch.com