darley times fall/winter 2012

On July 3, 2012, the United States MarineCorps (USMC) awarded Darley an $85.1 million contract to provide over 1,500 trailermounted pumps to protect our troops.Under the contract, Darley will deliver theLE600 pump systems to the USMC over thenext 5 years.

The pumps will be used for fuel andpotable water transfer to Marines in combat.They are coupled to a John Deere Model4045HFJ85 which is a 4 cylinder 149 hp liquid-cooled engine mounted on a two-wheelchassis. It has far exceeded the USMC’srequirement of pumping 600 gpm at 150psi. Darley’s LE 600 is actually capable ofpumping 1000 gpm @ 150 psi, exceedingthe USMC requirement by 67%. Due tohigher flows, US Marines will spend far less time in harm’s way because they can complete theirrequired critical tasks quicker.

The pump is controlled by the Darley Smart Panel whichbrings all the pump and engine controls and diagnostics into asimple-to-operate and easy-to-read panel. The Smart Panel features a large vernier-type throttle control that easily allowsthe pump to operate in either pump pressure or engine RPMmode. It is the same panel offered on our pumps for fire service applications.

According to Darley CEO, Paul C. Darley, “We have workedclosely with the USMC on a variety of pump projects for the last20 years. Our Ohler Division has provided roughly $10 million inpumps to this same customer since we acquired them in 2007.We listened closely to the customer’s need and designed a product for this specific application. The USMC needed themost reliable pump system on the market.”

The LE 600 pump is a self-priming pump and was designedfor this specific fuel pumping purpose based on our proven L series pump.

Darley Engineer Doug Seitz led the engineering effortfor the pump, in which Darley invested heavily over thepast several years. Doug retired after completion of theproject, having served Darley for 36 years.

Doug commented, “This was an exciting project.The pump system is a well-engineered product and I know I leave Darley and the USMC in good handswith a great team of new engineers in place and product that has been tested extensively.”

Under the contract, Darley will also provideIntegrated Logistics Support (ILS). Darley has providedILS support on many past Department of Defense contracts. The Defense Logistics Agency was soimpressed by our ILS capabilities that it recently awardedDarley two major Tailor Logistics Support (TLS)Contracts. While the actual volume is substantially less,the contracts are valued at $5.7 billion and $2.4 billion.

W.S

. DARLEY & CO

.

ISO

9001 Cert#: 1000007

6

A Newsletter For Our Customers, Employees & Friends

TRUSTED WORLDWIDE

SINCE 1908

CONTACT USPump SalesPhone: 1.800.4DARLEY • 630.735.3500Fax: 708.345.8993Ohler Pumps / Odin FoamPhone: 319.987.2121Fax: 319.987.2161Parts & EngineeringPhone: 1.800.634.7812 • 715.726.2650Fax: 715.726.2656On the Webwww.darley.com • www.edarley.com

IN THIS ISSUEPresident’s MessagePage 2

The Darley Times is published by DarleyU.S.A. Headquarters: 325 Spring Lake Drive

Itasca, IL 60143-2072

Fall/Winter 2012Volume 23, Number 2

Darley Wins Award for Hiring VetsPage 2

Darley Awarded Major USMC Pump Contract

Darley will deliver up to 1,505 of the LE 600 pumps to the USMC that will be used for fuel transfer to our troops.

The Smart Panel has complete pump and engine controls and is highly visible in daylight or at night.

Darley Promotes Water PurificationWorldwide / Kevin Sofen Joins DarleyPage 5

From the Office of James LongPage 6Darley Plant Goes 4,000 Days Without an AccidentPage 6Employee Profile: Matt DarleyPage 6Darley Pump School andCAFS AcademyPage 7Darley in the NewsPage 7

A Look at a Next Generation Darley: Mike DarleyPage 7

Social Media’s Place in Today’s BusinessPage 8

Industry CalendarPage 8

Photo above by: Lance Cpl. Tommy Bellegarde

Featured Product: 24 & 39 hp KubotaPage 2Darley Enters Residential Sprinkler System MarketPage 3Now High Volume and High Pressure in a Single PackagePage 3

New Compact PTO Driven CAFS Ideal for WildfiresPage 3Darley Divisions: Odin Foam,PolyBilt, Ohler Pumps and DefensePage 4Just Ask EngineeringPage 5

Darley Times_8-2012.qxp 8/7/12 9:29 AM

On July 31, 2012, the NationalEconomic Commission of theAmerican Legion presented W. S.Darley & Co. with the OutstandingAchievement in the Employment ofVeterans Award for our hiring of veterans during the year 2011.

Qualifications for the award requirethat the nominee must be a private sector employer and at least 10% of the workforce must be veterans.The award is given to one small, one medium, and one large employerin each state with outstanding recordsin the hiring and retention of veterans. Darley was awarded in the Large ClassDivision in the State of Illinois for having the highest percentage of veterans for 2011.Darley’s workforce is now 18% veterans. Darley is now eligible to receive the NationalAward as the representative for the State of Illinois.

Since January 1, 2012, Darley has hired an additional eight veterans in our expandingDefense Division. Hopefully we’ll qualify again next year!

Paul Darley, President & CEO, commented, “We are extremely impressed with thequality of the veterans that we have hired for our Defense Division. As our culturechanges, we are looking to hire more veterans in our other divisions, as well. Theyare hard-working, dedicated and focused employees who understand and embraceour core values as a family business.”

Making the presentation at Darley’s Itasca headquarters on behalf of the AmericanLegion was Cornel Thomas, M.A., and Maria E. DiMuzio, both from the IllinoisDepartment of Employment Security.

For years, the Darley 11/2 AGEpump coupled to the 26 hp or34 hp Briggs and Stratton dieselengine has been the preferredchoice of the largest wildlandfirefighting agencies in the U.S.as well as many other depart-ments, large and small. Due tonew EPA emissions regulationchanges, the engine has beendiscontinued.

Darley engineers have been infront of this change and have been working on testing several different makes and models of engines. Performance, reliability, package size,and many other considerations are involved inmaking the right call for the replacement, in additionto frequent communication with end users.

The replacement engines we have determinedto be best suited to stand up to the fire are the 24 hp “902” and 39 hp “1505”Kubota models. We have had much experience with Kubota and the performance,longevity, and serviceability are second to none. In testing these products, ourengineering team was able to nearly match the performance of the now discontinued models ensuring continued success in wildland firefighting operationswhile adding new key features.

What is the culture ofyour organization? Can youquickly define it?

You can probably recite your missionstatement, strategic direction, core values andorganization’s goals. Culture is different. It’s theunwritten rules and values that organizationsfollow, which truly define who they are anddetermine appropriate behavior – how peopleact and respond to situations.

Whether you’re a fire department, militaryorganization or a company, each has its ownunique culture.

I’ve discovered that most companies spendlittle time discussing and embracing their culture – especially with new employees, customers and stakeholders. A clear under-standing of culture can help companies improvetheir competitive advantage and ensure thatemployees understand and act by the accept-able methods.

At Darley, we are a company steeped in historyand culture. We’re a family business with deeproots in the fire service. We work hard, put ourcustomers first and treat our employees right.

Our company is changing drastically andevolving as we move into new markets such asdefense, water purification, homeland securityand residential sprinkler systems, in addition tonew fire export markets. As we move into thesemarkets, I’ve been concerned that our rich culturemight not be aligned and communicated properlyin these new markets and with our new employees.

At a recent company board meeting, we hadan extremely insightful discussion on changingour company culture. As our business changes,does our culture need to change, too? We determined that our culture must be adaptive tomeet our changing business goals. We’ll makeincremental, not radical, changes. We shouldn’ttry to be something we’re not.

Culture can make or break a company. Studiesshow that companies that have adaptive culturesoutperform their competitors by 200% or more.

As we expand our business, we will adapt ourculture to assimilate these new markets. Then,we’ll move everyone toward this new mindset,without losing the essence of what’s made ussuccessful in the past.

So, while culture is hard to define, it is a defining issue for any organization. I would loveto hear your comments on how you perceive ourculture as we refine it and move forward.

Paul C. DarleyPresident & Chief Executive [email protected]

2 Darley® Times www.darley.com • www.edarley.com

Culture is a Defining Issue

PAUL DARLEY

From the Office of

The Kubota 24 hp and 39 hp engineswill replace the Briggs & StrattonDiahatsu diesel engine. The Darley 11/2 AGE 39K shown above has alreadybeen ordered by many customers.

DARLEY DEFENSE EXPANDSDarley Wins Award for Hiring Vets

Darley veteran employees pictured above in DarleyDefense Shirts include: George McCullough, JohnHeaton, Kain Holland, Paul Schultz, Robert Turk, Dale Jeon, & Paul Nelson.

Kubota Engines ReplacePopular Briggs & Stratton

FEATURED PRODUCT


The need for home fire protection is growing by the day and Darley isexcited to enter this market running with the most innovative product available.Self Testing Systems by Darley is an innovative packaged system allowinginstallation contractors to set up and calibrate with the touch of a singlebutton all while leaving homeowners with a system that performs an actualautomatic pump start test based on a drop in system pressure.

PERFORMANCEWater

500 gpm (1893 L/M) @ 150 psi (10.3 bar)350 gpm (1325 L/M) @ 200 psi (13.8 bar)250 gpm (946 L/M) @ 250 psi (17.2 bar)

CAFS440 gpm / 220 cfm @ 125 psi

The UHP-HV™ (Ultra High Pressure-High Volume) moduleoffers the best of both worlds for the wildland-urban interface. Darley has combined our versatile direct-drive 2BEpump and the CAT 7CP high pressure piston pump to meet all your firefighting needs in one compact package. The main pump can be used for water transfer or for 11/2”hose for structural attacks, while the belt driven CAT can produce low-flow high pressure flows in excess of 1300 psiwith optional foam through the 1/2” HP hose.

Now High Volume and HighPressure in a Single Package

Darley has recently releasedthe HMBC 500/220 to market.This is a single stage, highly-efficient 500 gpm waterpump mixed with an electri-cally clutched high-capacity220 cfm rotary screw aircompressor. At a ClassA medium foam set-ting using 200 gpmand 200 cfm at an 8:1 expansion ratio,this combination ofwater and air, whencombined with Darley’sAutoCAFS CommanderPLC control head and a FoamPro Injection system, has a dischargevolume equivalent to 1600 gpm. A lot of firefighting power in a small space.

Considering this capability, the HMBC allows for a smaller truck andless water where it’s needed most. Perfect for our first responders.When installed on a full pumper style truck, you will have more roomon your truck for the equipment you normally could not fit.

As a benefit, when foam is not always needed or used, you can utilizethis system as an auxiliary source of compressed air or disengage thecompressor system altogether and use only the water pump.

It is highly-efficient, compact and one of the lightest weight units onthe market. Contact Darley for layout assistance and PTO selection.

PERFORMANCE - SIMULTANEOUS FLOWSUHP-HV™

8 gpm (30 L/M) @ 1200 psi (82.7 bar)(8 gpm (30 L/M) @ 1300 psi (89.6 bar)

2BE23V110 gpm (416 L/M) @ 125 psi (8.61 bar) 2660 rpm150 gpm (567 L/M) @ 100 psi (6.89 bar) 3420 rpm240 gpm (908 L/M) @ 50 psi (3.44 bar) 2970 rpm

The UHP-HV™ utilizes our patented Odin drive system driving our 2BE high volume pump and a high pressure CAT piston pump.

1-800-4DARLEY • 1-800-323-0244 Darley® Times 3

NEW PRODUCTS

Look for the GreenCheck and knowyour system is ready if needed.Demand the Best -Demand Darley.

Available in HP ranges from 1 - 10Flow rates: 30 – 100 gpmPressure ratings: 30 psi – 100 psiBi-monthly automatic test (each test includes pump start verification, system pressure verification, and pump performance verification)Push button calibration Can predict pump wear early allowing for preventive maintenance instead of reactive maintenanceUses no pressure switch, so no need for manual adjustments – everIncludes special features such as Jockey pump mode & seal saving mode

Top View The HMBC can deliver 500 gpm and

up to 220 cfm in acompact package.

New Compact PTO Driven CAFS Ideal for Wildfires

Darley Enters Residential Sprinkler System Market


PolyBilt works with various partners around theworld. We are proud to have a relationship and alicense agreement with Nikki Corporation in Japan,to build PolyBilt bodies for the Japanese market.After successfully completing design and manufac-turing training in the US, Nikki has completed theirfirst PolyBilt pumper that was recently displayed ata National Fire trade show in Japan. Following aredetails on this new product:

Nikki Model: PP-01 featuresChassis: Hino SKG-XZU685M Pump Size: 2800 L/minTank size: 1300 LROM roll-up shuttersEnclosed pump compartment with sliding door


Over the past several months we have conducted several DarleyDefense Days (DDD for short). These Darley-organized tradeshowsare focused on the warfighter at the brigade or local level. We haveconducted shows at Fort Lewis for the 1st Special Forces Group and at Fort Campbell for the 4th Brigade, 101st Airborne Division (Air Assault). Each went off with resoundingsuccess. Key leaders from each of the unitsgot to see and try out some of the criticalgear they will be purchasing before theydeploy to Afghanistan.

Our next DDD shows will take place atFort Drum, NY and at Camp Pendleton, CAon August 8 and 29, respectively.

Darley’s Odin Foam Divisionhas been building CAFS forover 25 years. With Darley’sengineering help and versatilepump designs, Odin hastaken the leading role in thedevelopment of quality builtCAFS. There are a lot ofchoices in today’s fire marketfor CAFS, but Odin productsoffer some real advantages:

Robust Drive – Our patented Odin drive is the strongest in the industry.It overcomes excess side loading by a two bearing support and also eliminates spline chatter from diesel drive with locking spline set screws.

Screw Compressors – We use only screw compressors and supplierswhich stock these compressors and parts in the US.

All Alloy – The Odin standard is all aluminum tubing frames, stainlesssteel plumbing and screws, dielectric tape between dissimilar metals.Lids are standard - flat diamond aluminum and walk duty rated.

Pump and Roll Design – Radiators on our larger systems are off thepanel and pull cool air from the center of the apparatus. This keeps thedust and debris out of the system.

Service – We have expert technical help to keep systems maintained.We know of many units that are 25 years old and still in service today.

Please Demand Odin for your next choice for a CAF system. Manystandard features we offer are options elsewhere – or not even offered.Our new shop in Janesville, Iowa isready to make the difference for you.For more information on Odin products,please contact: Seth Klobassa or DaveMaier at 319-987-2226.

The Defense LogisticsAgency recognizes contrac-tors for their excellent performance. To qualify foran award, a supplier mustdeliver on a minimum of 50 contract line items during the year. Other criteria for qualificationinclude a consideration ofbusiness ethics, integrityand past performance.Contractors are graded byquality and delivery ratings.These two ratings are then combined for a DLA score. Awards are givenas follows: Gold – DLA Score of 100, Silver – DLA Score of 99.0 to 99.9,Bronze – DLA Score of 98.0 to 98.9.

Last year, Ohler received the Silver award for achieving a quality rating of 99.9 and a delivery rating of 99.2 for a final DLA Score of 99.5.This year, Ohler received the Gold Award for achieving a100% quality rating and 100% on-time delivery. OhlerPumps, a division of W.S. Darley & Co., was one of only 36companies to receive this award – from more than 6,000companies that contract with DLA. Ohler is proud of thework we do for our military and are pleased with DLA’srecognition of our performance with the Gold Award.

Ohler Pumps is a division of Darley®

acquired in 2007.Darley Defense is a divisionof Darley® started in 2008.

G07F-0387Y

Peter DarleyChief Operating [email protected]

Robert Bond, General Manager of Darley’sOhler Division accepts the Gold Award onJune 11, 2012, at DLA.

OHLER PUMPS

OD

INFO

AM

POLYBILT

Odin Foam - 25 Years ofCAFS Innovation

Odin was established in 1987 and was purchased by Darley in 1997. The above shows Odin wild fire crew in 1989.

PolyBilt Kicks Off in Japan

PolyBilt® is an LLC owned by Darley® &ProPoly of America.

Nikki Corp. in Japan will build Polybilt bodiesunder license in our new partnership.

Warfighters have a chance to check out the latest defenseequipment on display at Darley Defense Days at Ft. Campbell.

DA

RLEY

DEF

ENSE

Darley Defense Days (DDD)Bring the Best to the Best

DARLEYDIVISIONS

Odin Foam is a division of Darley®

acquired in 1997.

Ohler Earns DLA GoldExcellence Award


The Darley VersaPak™ water purification system was successfully launched and testedat this year’s FDIC and ExFOB shows. Soon after, two modules of the VersaPak™ systems were displayed in Singapore at the World Water Expo 2012 (the largest watershow in Asia), by David Krause, Darley’s sales representative in Southeast Asia.

This is the first time that Darley’s water purification systems were displayed outside ofthe USA. Darley was one of seven companies in Illinois funded by the Illinois Departmentof Commerce to participate in the World Water Expo. The trade mission is to approachwater technology–related products/service opportunities in South Asia, establishincreased export to Southeast Asia, and put Illinois on the map as a leader in water-relatedproducts, research and development.

The Expo helped Darley build distribution and establish partnerships in SoutheastAsia, as this region’s market for water purification products in humanitarian and commercialapplications emerges. The recent patent filings on PuriFire®/VersaPak™ products willprotect Darley’s IP on water purification technologies while exploring markets worldwide.

Question?

Michael C. RuthyVP [email protected]

Are there any improvements inpacking for pump shaft sealing?

Asked by: Dan McKenzie, USDA Forest Service

Answer.Packing has been used to seal pump shafts for

hundreds of years, and while it is a very mature method, new materials and science are showing us how we can improve even thisold technology.

In 1957, Darley revolutionized the fire industry by introducing thefirst injection-style packing for a fire pump. Unlike conventionalpacking, which at the time consisted of rope cords, this packing wasformed into pellets and was self-renewing, so it never needed to bereplaced in ordinary use – a new pellet could simply be added, andthe laborious job of changing the pump’s packing was eliminated.

Recently, we started looking at the small pieces of lead that act as a lubricant and sealant on the shaft. We wanted to eliminatethem. The problem was that our current formulation needed thelead to bind the material into a workable form. For one test, wehand-picked out the lead, piece-by-piece, so we could see what happened without it. It was an exhaustive and ultimately futile effort.Without the lead, the pellets were too spongy and wouldn’t sealconsistently around the shaft.

This left us with a challenge: we wanted to eliminate lead, but we

needed a product that worked reliably. Thinking outside of the box,rather than reformulating our existing packing, we decided to trynew materials. After dozens of experiments on various products, we found it. Our latest formulation works even better than our current variety, operating without issue at higher pressures and at higher shaft speeds than our current material can tolerate. We’ve done endurance tests at crazy pressures and speeds that I could never recommend out in the field, including long dry-runtests, which again I recommend against. Astonishingly, this new formulation works.

We’ve tested it in combination with our current packing and foundthat it was completely acceptable to mix the two types. There is noneed to remove your old packing and start fresh. The two main differences our customers will notice is that the pellets aren’t quiteas cylindrical and uniform, and the color has changed to white.

Bye-bye to black, lead-filled pellets and welcome to the future.This change-over is expected around December, 2012. Even in theold world of packing, we continue to make improvements.

JUST ASK ENGINEERING

Kevin Sofen has joined Darley as Product Manager for Business Development in the WaterPurification Division. He graduated from the University of Wisconsin at Madison in 2012 with aBachelor of Arts degree in Political Science and Human Geography with a minor in SoutheastAsian Studies. Kevin traveled extensively during his college years and says this helped shape his interest in globalecological challenges. During his freshman year, Kevin traveled to the Middle East, where the future of water is ascritical as oil. In his junior year, he participated in the Semester at Sea program through the University of Virginia.Kevin circumnavigated the globe and visited twelve countries with classes in international relations and global issues

while aboard the ship. For the past few months, Kevin has studied at Beijing University in China, completing a language immersionprogram while living with a Chinese family.

When asked what brings him to Darley, Kevin replied that it is his excitement to bring Darley’s solutions for clean water andresource conservation to emerging markets. He says, “There is a cultural aspect to the adoption of these solutions that I hope tobring to my role with Darley.”

Kevin is outgoing and enjoys political activism. While at Madison, he was busy with student roundtables to debate today’s keyissues, such as the Euro Zone impact on the global economy. In 2010, Kevin interned for Wisconsin State Senator, Joe Leibham.

Kevin is the fourth of seven children. A Los Angeles native with Midwest ties, Kevin spent every summer of his life younger yearsin Wisconsin. The last two years, Kevin’s entire family has spent Christmas in the stands at Lambeau Field cheering on the Packers.

SYSTEMS

®

Darley's Plastallic Packing Pellets are reformulated for better performance.

All Darley pumps come standard with injection packing.

Darley Hires New Water Purification Business Development Manager


David Krause is showing the customer VersaPak™ AOand Decon systems at the World Water Expo 2012.

Darley Promotes Water Purification Worldwide


Matt Darley joined Darley full-time as aProduct Manager for the equipment division inJuly 2012. Matt is the first member of the Darleyfamily’s 4th generation to begin a career at theItasca Headquarters. In 2010, Matt graduatedfrom Purdue University’s Krannert School ofManagement with a B.S. in Economics and minorsin Management and International Business.

While at Purdue, Matt was active at theEntrepreneurship Center where he earned an additional Certificate in Entrepreneurshipand Innovation. According to Matt, “Innovation is one of Darley’s Core Values. I’m excited to join Darley at a time where we’re expanding our business and exploring new markets. It is great to be a part of Darley’s equipment division, wherewe continue to produce a catalog that goes out to every fire department in thenation. We are also in the process of growing our online stores, edarley.com, darleydefense.com, and homelandsecurityequipment.com where we can build ourproduct offering beyond the catalog.”

Matt reflects, “My greatest mentor growing up has been Bill Darley. He hasinstilled in me the values, work ethic, and life lessons that will help me succeed at Darley.”

Matt would like to continue his education while at Darley and is interested in Law School. He enjoys travel and had the opportunity to study abroad at a businessconsortium in Northern Italy where he explored different places around Europe. In his personal time, he also enjoys summer activities like wakeboarding, skiing, and golfing.


EMPLOYEE PROFILE

On June 29, 2012, we celebrated 4,000 days sincethe last Lost-Time Injury foremployees in our ChippewaFalls machine shop andoffice area. This record goesback to July 17, 2001, whichequates to more than 1.4million worked man hours.

All employees must becongratulated. This truly is ateam accomplishment and wouldn’t have happened without everyone’s attention tosafety. The safety committee conducts regularly scheduled safety meetings andshop inspections, and our engineers and management team incorporate safety intoall our equipment and processes, but most of our improvement ideas come fromthe shop employees.

Of course, nobody ever wants to get injured at work, but our employees go muchfurther than that and take pride in what they are doing and have accomplished.

Al Wilcox, our most senior shop employee, noted, “As a shop employee of over43 years with Darley, I must say I am proud to be on the team of a company thatworks so hard at keeping its workplace a safe place to work and building a productthat is equally as safe for our customers to use while protecting the general public.”

Union representative Bob Lane also claims teamwork as a major component ofour safety program. “Working as a team, with engineering seeking input from theemployees working in the shop, helps us to perform our jobs better and work saferto produce a great product. We have great representation on our safety committeethat will help us to reach higher goals.”

I had a discussion lastweek with my teenagers onthe subject of flashcubes.They had no idea what I was talking about. Itseems like just a few years ago we all usedflashcubes for indoor photography, but nowthey’re a relic of the past.

The conversation turned to my son asking,“Are you going to continue to make the Darleycatalog?”

I told him it’s a bit like your textbooks. Whilethere are newer technologies available, I see nosigns of book fees going away any time soon.Call it a conspiracy between the publishers,bookstores, backpack makers, highlighter manufacturers and universities, but textbookshave been around forever and continue to havetremendous staying power.

It’s hard to remember back to the days beforecomputers and cell phones dominated our lives.We spoke with customers on the landlines andactually wrote real letters. The black and whiteDarley fire catalog was still as high tech as it hadbeen since the early editions.

For a while our catalogs were a little like the“Wizard of Oz” - a curious mix of color andblack and white, but it didn’t take long for us togive it a complete makeover.

E-commerce sprung up and transformed howwe market firefighting equipment. Those whoembrace technology love the online experienceof being able to surf any hour of the day or night.Rather than seeing just one view, products cannow be displayed from every conceivable angleand color. Even better, we now have hundredsof videos on edarley.com. Our Facebook pagesare a source for fresh news and company information for the hard core fans.

Darley customers come in all shapes and sizesand for many, the simpler the better. They’venever felt a need to “tweet.” They enjoy gettinga catalog in the mail and leisurely thumbingthrough it even earmarking pages. For thesecustomers, locating product is so much faster ina catalog than waiting for a computer to bootup, hoping your home internet is working andlearning the navigation that is unique to everywebsite.

Successful companies work hard at cateringto both techies and traditionalists. Our next fireequipment catalog will be released shortly, anddoes a great job of driving internet orders.

Employees at the William J. Darley Plant in Chippewa Falls, WIhave worked over 1.4 million man hours without an accident.

Darley Plant Goes 4,000 Days Without an Accident

Flashcubes orTextbooks

James Long

From the Office of


Darley is a goal-driven organization, so it’s no surprise that one of those common goals is to promote the well-being ofemployees on a companywide level through the implemention ofthe Darley Wellness Program Challenge. The Challenge involvesemployees logging hours of exercise and receiving healthscreens. Goals are reached by logging increments of 5, 10, 15,25, 30, 35, 60, and 70 hours. When reached, participants aregiven motivational prizes or entered into raffle drawings for giftssuch as organic/all-natural grocery gift cards, gym bags, andiPods. Employees can also receive bonus extra credit hours for signing up for a monthly gym membership, which is also reimbursed by the company up to a specific dollar amount.

Michael Whitlaw, who has been an employee at Darley since 2004, is an active participant in the Wellness Program Challenge, recently won a gift card from the 30-hour raffle drawing and has a goal to win the top spot for most hours logged. He has some strong competition out there as all the participants are committed toexercising and staying healthy.

Long time Darley employee Tony Rodriguez has always beena perfectionist. He proved it recently by bowling three perfect300 games in February and March of 2012. Tony started bowlingwith his father, uncle and brothers at a young age and todaybowls in three men’s leagues. For over 30 years, Tony hasbowled with his wife Lori on Saturday nights. His average is 218.

Tony joined Darley 38 years ago when he started in our shipping and receiving department. He worked in customerservice for a number of years and today is our Director ofPurchasing. Tony – Congratulations on your success!

Tony Rodriguez Bowls Three Perfect Games

PUMP SCHOOL & CAFS ACADEMY

My name is Mike Darley. I am 21 years old and theyoungest son of Jeff andPatti Darley. I gained a lotof interest in business andhow companies run andoperate growing up aroundthe family business. Thisultimately led to my educational choices. I recentlygraduated from the University of Minnesota-Duluth with a Bachelor's degree in OrganizationalManagement and a Minor in Finance.

I also played baseball for four years while atUMD. During this time, I played seven different positions starting at catcher my senior season andearned Academic All-Conference twice. I wasrecently invited to play for Team America throughthe American International Sports Teams (AIST) atthe Prague baseball tournament in the CzechRepublic. Prague was very different compared to the United States in many ways such as transportation, food, beverages, lifestyles, etc.

In the tournament, we won our pool and madeour way into the Championship game. We overcame two deficits to beat the Czech RepublicNational team by a final score of 12-6. I can tellyou that there isn’t a better feeling than hearingyour national anthem played after the game.

I am now headed to work for TargetCorporation in Bemidji, Minnesota, where I willbe an Executive Team Leader as I continue to pursue my interests in Management.

PUMP SCHOOL - Darley provides a comprehensiveclass that covers everything from pump theory tohands-on maintenance and repair of Darleypumps and accessories. Pump School is absolutelyfree. Students only pay for transportation, roomand meals. All OEM and Service Centers areencouraged to attend at least every five years.Classes are held the first full week of May andOctober each year. Contact Elesha Schimmel at [email protected] or 1-800-634-7812 for moredetails or to sign-up.


Mike Darley

Oct. 1 - 3, 2012 Darley Pump SchoolMay 6 - 8, 2013 Darley Pump SchoolMay 9 - 10, 2013 Darley CAFS Academy

CAFS ACADEMY - The annual Darley CAFSAcademy is a great way to learn how to maintain,service and operate your CAFS. Cost is free to all pump school attendees or only $75 for the 2-day school, $50 for a 1-day pass. Contact TroyCarothers at [email protected] for more details orto sign-up.

A LOOK AT A NEXT GENERATION DARLEY

May 2012 Pump School graduates.

For the third year in a row, Darley has made the Inc. 5000list as one of the fastest growing companies in America.Darley’s three year growth has been over 65% and this year,Darley is on pace to grow sales at a record level. Sales for thefirst six months of 2012 are up a staggering 54% compared tothe first six months of 2011. We are finding new markets andpursuing an aggressive five year growth strategy. Thanks for all the special effortsby Team Darley and to our great loyal customer and supplier base.

Recently Darley employees enthusiastically joinedtogether at a Christian non-profit organization,Feed My Starving Children (FMSC), to package life-saving meals for children all over the world –from countries affected by natural disaster to placesenduring economic despair.

In a two-hour team-building food-packing session,Team Darley, a group of 50 individuals consisting ofDarley employees, family and friends of all ages, boxed1,836 meals. These meals, packed by Team Darley, will feed 11,016 children and are shipped to nearly 70countries around the world!

Thanks to everyone who helped make this a specialevent. The Darley family will hold their annual FamilyMeeting at FMSC in December.

Darley employees preparingfood on the weekend for the needy.

Darley Wellness Program Challenge

Darley Employees HelpOut for a Good Cause

DARLEY IN THE NEWSDarley Hits Inc. 5000 for Third Year in a Row


PLEASE VISIT US AT THESE UPCOMING TRADE SHOWS AND EVENTS

* This is a partial list of trade shows. Darley will exhibit at over 85 trade shows this year.

Aug. 28 - 31 AFAC Perth Perth, Australia

Sept. 9 - 12 NAGUS Reno, NV

Sept. 14 - 15 New Jersey State Firemen’s Conv. Wildwook, NJ

Sept. 18 - 19 Maneuver Conference Columbus, GA

Sept. 23 - 26 Fire Rescue Canada St. John’s, NF

Sept. 25 - 27 Modern Day Marine Quantico, VA

Sept. 26 - 29 FAMA/FEMSA Fall Meeting Glendale, AZ

Oct. 14 - 17 Illinois Fire Chief Peoria, IL

Oct. 22 - 24 AUSA Expo Washington DC

Oct. 22 - 24 National Safety Congress Orlando, FL

Oct. 23 - 25 Fire Show Reno Reno, NV

Nov. 6 - 7 SOFEX 12 Ft. Bragg, NC

Nov. 14 - 15 Industrial Fire, Safety, and Security New Orleans, LA

Jan. 15 - 17 Intersec Dubai

April 22 - 27 FDIC 2013 Indianapolis, IN

May 1 - 3 China Fire 2013 Beijing, China

2012 Major Trade Shows

We welcome your comments, suggestionsand questions for upcoming issues of

the Darley Times

2013 Major Trade Shows

Is There a Place for Social Mediain Today’s Business Environment?

For those who say “no,” they mightbe surprised to learn that there are over 754,000 firefighters on Facebookin the US alone. Whether it’s a breakingnews story, opinions from other firstresponders or interesting facts, theyenjoy connecting with others who sharea similar passion for our industry.

Twelve months ago, Darley was stillin the process of “developing aFacebook strategy.” Since then,we have added over 45,000new fans across all our pageswhich include Darley Company,eDarley.com, Darley Defenseand Homeland SecurityEquipment. While over 24,000of these fans come fromeDarley.com, Darley Defensehas also grown to over 20,000highly engaged readers.

Facebook and Twitter aregreat outlets for us to share informationwith customers as it happens. Darley leadsthe way with live broadcasts on Twitter andFacebook during the FDIC tradeshow,sharing with you new products andannouncing contest winners.

If you are not already a Darley “friend,”you will have missed 15 new posts by thetime you read this article.

Darley now has over45,000 Facebook Fans.

Have You Received the Latest Darley Fire Equipment andDefense Catalog?

Request Your Copy Today:Online at edarley.comand darleydefense.comCall 1.800.4.DARLEYEmail [email protected] the QR code below with your smartphone

SCAN THIS QRCODE TO

REQUEST ACATALOG


darley times fall/winter 2012

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