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TRANSCRIPT
Five insights about our digital future
Who are we?
In a way…
We are a production company for innovative projects.
Helping arts reach everyone…
More than 2 millions visits in 4 months
FWA* Site of the Month
Grand Prix Stratégies du marketing digitalPrix du meilleur site événementiel et Prix
Spécial du Jury
*Favourite Website Awards
The very first French Alternate Reality Game (ARG)
23,000 players75 % from other cities than Lille, France
14/12/109
4,700,000 downloads
… before being banned from the App Store
Five insights about the media’s digital future
Conviction #1
24/01/1113
Transmedia is here to stay.Even if we don’t always know what it means…
What is transmedia’s secret recipe?
A cocktail where each elementcontributes to the story.
Today, transmedia is mainly used as a marketing tool.
Although it is capable of fostering creation.
A marketing tool: the Misfits’ Twitter account
Fostering new forms of storytelling: Cathy’s book
What are the rules?
1. Think about it early
2. Have a defender of narrative consistency
3. Interact with your users
4. Create links between mediums
5. Let each media benefit from its own strengths
Conviction #2
Internet can improve TV’s context.
Internet does not substitute TV but can improve its context.
Internet can make the TV more social
Conviction #3
Video: the value chain is evolving
Controlling the entry point now becomes important: devices
Controlling the entry point now becomes important: bandwith
New business models are maturing
Powerful players are invading the market
Key success factors are emerging
1. Quality of catalog2. Delay between first diffusion and
availability3. Offer that are relevant for users4. Integrated, multi-screen UX
What remains…
Content is king.
Conviction #4
Tablets will be here for a long time.A very long time.
Outstanding sales forecast
19,500,000 tablets in 2010
54,800,000 tablets in 2011
Source: Gartner
Conviction #5
App markets offer great opportunities to monetize content.
Provided one knows how to leverage them.
App stores are fast-growing markets
$5.2 bn in 2010
$15 bn in 2011.
$58 bn by 2014.Source: Gartner
Sales generated:
We deciphered the App Store ranking algorithm!
Free study: slidesha.re/appstudy
Feel free to download it!
Conclusion
Digital revolution changes how we consume media
and, in turn, what we consume
