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Organisational Structures Group 1 Vipul Bali Ranadip Pal Dhruv Samel Makarand Takale

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Product and Brand Management

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  • Organisational Structures

    Group 1

    Vipul Bali Ranadip Pal Dhruv Samel

    Makarand Takale

  • Why Have a Structure?

    All businesses have to organise what they do

    A clear structure makes it easier to see which part of the business does what

    There are many ways to structure a business

  • Functional (Classical) Organization

    ORGANIZATION STRUCTURES

    The way an organization or department is

    structured often constrains the availability of

    resources and determines what level of

    authority a project manager has on a project

    This presentation reviews the three basic

    organizational structures and how each

    structure effects the role of a Functional

    Manager and Project Manager.

    Projectized Organization

    Matrix Organization

  • Functional Organization

    A hierarchy where each employee has one clear superior is

    called a Functional Organization.

    Staff members are grouped by function, specialty, or

    expertise.

    The project scope of these organizations are usually limited

    to the boundaries of the function it is organized by. Each

    function is managed independently and has a limited span of

    control.

  • FUNCTIONAL(CLASSICAL) / TRADITIONAL ORGANIZATION

  • Functional Organization In a Functional Organization a Project Manager has little to no authority

    over resources availability and acts more as a project coordinator.

    Projects in a Functional Organization are undertaken by two

    approaches:

    Divided: Where a department will work on their portion of the project and

    hand it off to the next department to complete its part, and so on.

    Cross Functional: Where members of different departments work together

    at the same time on various aspects of the project.

    Project Team Members will more than likely remain loyal to their

    Functional Managers.

  • Functional Managers control

    the budget to a project.

    The Functional Manager is

    responsible for resources

    performance reviews, and

    their career opportunities lie

    within the functional

    department- not within the

    project team.

    The availability of resources is

    determined by the Functional

    Manager allowing little to no

    influence from Project

    Managers.

    Competition for resources is

    fierce.

    The Project Manager has little

    or no authority in a functional

    organization due to the

    following:

    1. Staff members report

    directly to Functional

    Managers

    2. A strict chain of

    command exists

    3. Corporate culture

    dictates that you follow

    the functional hierarchy

    Project

    Managers

    Authority 1 Resource Availability 2

    Control of

    Budget 3

    Functional Organization

  • Projectized Organization In a Projectized Organization most of the organizational

    resources are involved in project work rather than operations.

    Projectized organizations often have organizational units called departments, and these groups either report directly to the project manager or provide support services to projects.

    Teams consist of staff members from a variety of disciplines and specialties. These teams are formed and often collocated; physically working in the same place.

  • PROJECTIZED ORGANIZATION

  • Projectized Organization

    In a Functional Organization Project Managers are

    responsible for making project decisions and acquiring and assigning resources.

    Project teams have the potential of dissolving upon

    completing of a specific project.

    Project Managers have ultimate authority over the project in this structure and report directly to an executive level.

  • Project Managers control the

    budget to a project.

    The availability of resources is

    determined by the Project

    Manager allowing little to no

    influence from Functional

    Managers.

    Resources who are only

    needed at specific times

    within a project may find

    themselves idle other times.

    The Project Manager has

    ultimate authority due to the

    following:

    1. The focus of the

    organization is the

    project

    2. All resources are focused

    on projects

    3. Loyalties are formed to

    the project not functional

    manager

    Project

    Managers

    Authority 1 Resource Availability 2

    Control of

    Budget 3

    Projectized Organization

  • Matrix Organization

    There are three types of

    Matrix Organizations:

    Weak Matrix

    Balanced Matrix

    Strong Matrix

    Click on the tabs to the right

    to learn about each one.

    Weak Matrix

    Balanced Matrix

    Strong Matrix

  • Weak Matrix Organization

    Weak Matrix Organizations share many of the same characteristics of a Functional Organization where the Project Manager has limited authority and is more of a coordinator or expediter than that of a manager.

  • Balanced Matrix Organization The Balanced Matrix

    Organization recognizes the need for a Project Manager. While it does not provide the Project Manager with full authority over the project and project funding.

    There is a balance of power between the Project and Functional Managers.

  • Strong Matrix Organization

    Strong Matrix Organizations share many of the same characteristics of a Projectized Organization where the Project Manager has considerable independence and authority compared to the Functional Manager.

  • Functional Weak Matrix

    Balanced Matrix

    Strong Matrix

    Projectized

    The closer an organization aligns itself to either a Functional or Projectized Organization Structure determines which manager type has more authority.

  • Pros and Cons of Different Structures

    This depends on the business type, size and structure used

    Lets look at a functional structure:

    Production Marketing Accounts Personnel IT

    Board of Directors

    Chief Executive

  • Functional Structure

    Advantages

    Specialisation each department focuses on its own work

    Accountability someone is responsible for the section

    Clarity know your and others roles

    Disadvantages

    Closed communication could lead to lack of focus

    Departments can become resistant to change

    Coordination may take too long

    Gap between top and bottom

  • An Example of Organisation by Product/Activity

    Imaging and Printing Group

    Personal Systems Group

    Enterprise Systems Group

    HP Services HP Financial

    Services

    Hewlett Packard

  • Organisation by Product/Activity

    Advantages

    Clear focus on market segment helps meet customers needs

    Positive competition between divisions

    Better control as each division can act as separate profit centre

    Disadvantages

    Duplication of functions (e.g. different sales force for each division)

    Negative effects of competition

    Lack of central control over each separate division

  • Matrix Structure

    Advantages Individuals can be chosen

    according to the needs of the project.

    The use of a project team that is dynamic and able to view problems in a different way as specialists have been brought together in a new environment.

    Project managers are directly responsible for completing the project within a specific deadline and budget.

    Disadvantages A conflict of loyalty between

    line managers and project managers over the allocation of resources.

    Projects can be difficult to monitor if teams have a lot of independence.

    Costs can be increased if more managers (i.e. project managers) are created through the use of project teams.

  • Summary

    Organizational Structure

    Functional Organization

    Divisional/Product structure

    Matrix structure

    Application Area Best suited as a producer of standardized

    goods and services at large volume and low cost.

    An automobile company with a divisional structure might have one division for SUVs, another division for subcompact cars, and another division for sedans.

    When typical bureaucracy: top-heavy and hierarchical with multiple levels of command exist . All this makes co. apprehensive to market changes leading to its incapacity to grow and develop further. The failure of this structure became the main reason for the company restructuring into a matrix.

  • THANK YOU