Organisational

Structures

Structure and Organisation

• Sales organisation: Janez Benčina&Marijan Mrhar & Team

• Localization and technology transfer:Samo Eržen & Team

• SME Contents: Peter Černe & Team

SMBonNET Structures

R&D Sales Outsourcing

Board of Directors

Chief Executive

AccountingPrograming

Contents

Sales Country 1 Sales Country 21Sales Country 1

Country 1 Country 2

Organisation by Strategic Partners

Strategic Partner

Sales Support of DB

Content for Develop

DP 1 DP 2 DP 3

Support of Circle 1

Support of Circle 2

Support of Circle 3

Implementation Implementation Implementation

Customer 3

From Customer to SMBonNET

Strategic partner

Strategic partner

StrategicPartner

SMBonNET

Cash flow

Customer 2

Customer 1

Dealer Partner

License Fee

Commission

Sales Organisation

• SMBonNET Slovenian TEAMhas to find and organize Strategic partners (SP)Janez Benčina & Mrhar Marijan & Team

• Strategic Partners in each foreign Countryhas to organize BP network and Support for DBP Name ???

• DBP partnershas to find Buyers in their Businesss Circle Names ???

Localization and technology transfer

• SMBonNET Slovenian programers TEAMhas to transfer Technology experiences from RDV and Billans to SMBonNET Samo Eržen & Team of five programers

• Coordination of development programers TEAMThe goal is to have one and same program CODE

• Develop under direction of Strategic partners

Transfer of SME Contents

• SMBonNET Slovenian content TEAMhas to transfer contents from RDV and knowledge of SME ContentsPeter Černe & Content TEAM

• Transfer legally equal contents to Strategic Partners StafCoordinate and adjustment Contents to others legally

• Transfer Technologic KNOW HOW to Strategic Partners Teamshas to organize Support for Strategic partners Staff

Organization by Countries

Advantages• Opportunity – Strategic

Partner can organize Sales partners quickly

• Accountability – each is responsible for its own business part

Disadvantages• Coordination

may take too long response• Gap between top and bottom• Small monthly income is for

convince DB problematic

Organisation by Product/Activity

Advantages• Clear centralized focus on

helps meet customers’ needs

• Positive competition between DB can help to organize sale Network

• Better control as each country a and each DB can act as separate profit centre

Disadvantages• Duplication of functions

(e.g. different sales force for each division)

• Lack of central control over each separate division

Organisation by Strategic Partner

Advantages• Serve local needs better • Positive competition• More effective

communication between firm and local customers

Disadvantages• Conflict between local and

central management• Conflict Duplication of

resources and functions

Organization Structures

Similar orgranization ways:• Localization• Transfer and use techologies• Find Strategic Partner• Organize country DB Network• Pricing• Similar sale strategy